How to Make the Customer the HERO of Your Brand Story

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How to Make the Customer the HERO of Your Brand Story Brand storytelling is changing. We need to move from a top-down management to a bottom-up democratic model of storytelling and that means putting your customer into the story.

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How to Make the Customer the HERO of Your Brand Story

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5. flickr © limbte

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10.

12. … flickr © calliope

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