Millennial Inc.Presented By: Doug AkinManaging
Partner, Mr Youth <br />

2<br />Mr Youth is a
new breed of agency that develops and executes social marketing strategies that engage audiences, start conversations and power movements <br />

Who Are Millennials? <br />

a generation shaped by changes
in technology <br />Millennial<br />Age Range<br />YouTube:<br />Everyone’s a star<br />iPhone:<br />Mass adoption of mobile web<br />Micro-blogging:<br />Inroads for real time feedback<br />Broadband: <br />Faster web experience<br />Facebook:<br />55+ is fastest growing demo<br />Social Networks:<br />New forms of social conversation<br />TiVo:<br />Tunes out advertising<br />Emerging Technology<br />4<br />

5<br />a mindset that’s transformed
consumer values <br />expects brands to talk with him instead of simply adding to clutter <br />connectivity<br />expects brands not to characterize her or tell her what’s cool<br />individuality<br />expects communications to come from peers & trusted sources vs. celebrities and overt advertising<br />authenticity<br />expects to participate with & repurpose brands freely, expressing creativity and passion<br />ownership<br />

millennial inc. <br />Through a
six-month study taking place in both the United States and the United Kingdom, we explored and identified major themes using a three-tiered approach:<br /><ul><li> Digital Ethnography

Virtual Companies

Quantitative Surveys </li></ul>6<br />

The Organization<br />

collaboratively led enterprise<br />8<br />

stimulated work environment <br />9<br
/>

The Product <br />

idea-powered culture <br />11<br />

technology breeds humanity<br />12<br />

quality is core<br />13<br />

eco is nice<br />14<br />

The Marketing<br />

celebrities = overpriced mannequins<br />16<br
/>

interaction creates connection<br />NOW<br />THEN<br
/>17<br />

peer-to-peer drives influence<br />18<br />

10 Core Principals for Businesses
<br />

20<br />enable open collaboration across
the organization<br />20<br />

21<br />ask for more from
every employee<br />21<br />

22<br />value ideas over experience<br
/>22<br />

23<br />engineer humanity<br />23<br />

24<br />don’t skimp on quality<br
/>24<br />

25<br />integrate responsibility into the
core of the business.<br />25<br />

26<br />be genuine<br />26<br />

27<br />think 2-way<br />27<br />

28<br />foster advocacy<br />28<br />

29<br />change<br />29<br />

more about millennial inc. <br
/>The Millennial Inc. research study was conducted by Intrepid, a world-renowned market research consultancy, and Mr Youth, an integrated marketing agency recently named as one of Fast Company’s Top 10 Most Innovative Marketing and Advertising Companies. The goal: to show you what your company would look like if Millennials were already in charge. <br />Presented by: Doug Akin<br />Chief Engagement Officer, Managing Partner 212-779-8716 | douga@mryouth.com<br />tweet @dugger<br />For more information on the research study visit: www.millennialinc.com<br />30<br />