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(Graham Brown mobileYouth) Millennial Inc by Mr. Youth

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Youth Research Partners is proud to present an exclusive webinar from 1010Youth Award Winner Doug Akin and the Mr. Youth Agency: http://www.mobileyouth.org/post/greatest-youth-marketing-mind-2010-doug-akin/

In this webinar Doug takes us through the findings of the latest Mr. youth research, Millennial Inc: What Your Company Will Look Like When Millennials Call the Shots. As society continues to embrace and consistently demand drastic change, it is Millennials who are most poised to lead tomorrow’s successful businesses. By the end of the next decade, Millennials may not be CEOs of every Fortune 500 company- probably not even the majority of them. But Millennials like Mark Zuckerberg (Facebook), Kevin Rose (Digg), Chad Hurley (YouTube), Blake Ross (Mozilla) and Jake Nickell (Threadless) will bring the change by continuing to shake up how we communicate, consume media, browse the web and make products. In order to succeed, organizations will need to have Millennial values sewn into the fabric of their companies. They must strive to find new ways to empower this budding generation and unlock employees’ creativity as they advocate change. This is Millennial Inc.

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(Graham Brown mobileYouth) Millennial Inc by Mr. Youth

  1. Millennial Inc.Presented By: Doug AkinManaging Partner, Mr Youth <br />
  2. 2<br />Mr Youth is a new breed of agency that develops and executes social marketing strategies that engage audiences, start conversations and power movements <br />
  3. Who Are Millennials? <br />
  4. a generation shaped by changes in technology <br />Millennial<br />Age Range<br />YouTube:<br />Everyone’s a star<br />iPhone:<br />Mass adoption of mobile web<br />Micro-blogging:<br />Inroads for real time feedback<br />Broadband: <br />Faster web experience<br />Facebook:<br />55+ is fastest growing demo<br />Social Networks:<br />New forms of social conversation<br />TiVo:<br />Tunes out advertising<br />Emerging Technology<br />4<br />
  5. 5<br />a mindset that’s transformed consumer values <br />expects brands to talk with him instead of simply adding to clutter <br />connectivity<br />expects brands not to characterize her or tell her what’s cool<br />individuality<br />expects communications to come from peers & trusted sources vs. celebrities and overt advertising<br />authenticity<br />expects to participate with & repurpose brands freely, expressing creativity and passion<br />ownership<br />
  6. millennial inc. <br />Through a six-month study taking place in both the United States and the United Kingdom, we explored and identified major themes using a three-tiered approach:<br /><ul><li> Digital Ethnography
  7. Virtual Companies
  8. Quantitative Surveys </li></ul>6<br />
  9. The Organization<br />
  10. collaboratively led enterprise<br />8<br />
  11. stimulated work environment <br />9<br />
  12. The Product <br />
  13. idea-powered culture <br />11<br />
  14. technology breeds humanity<br />12<br />
  15. quality is core<br />13<br />
  16. eco is nice<br />14<br />
  17. The Marketing<br />
  18. celebrities = overpriced mannequins<br />16<br />
  19. interaction creates connection<br />NOW<br />THEN<br />17<br />
  20. peer-to-peer drives influence<br />18<br />
  21. 10 Core Principals for Businesses <br />
  22. 20<br />enable open collaboration across the organization<br />20<br />
  23. 21<br />ask for more from every employee<br />21<br />
  24. 22<br />value ideas over experience<br />22<br />
  25. 23<br />engineer humanity<br />23<br />
  26. 24<br />don’t skimp on quality<br />24<br />
  27. 25<br />integrate responsibility into the core of the business.<br />25<br />
  28. 26<br />be genuine<br />26<br />
  29. 27<br />think 2-way<br />27<br />
  30. 28<br />foster advocacy<br />28<br />
  31. 29<br />change<br />29<br />
  32. more about millennial inc. <br />The Millennial Inc. research study was conducted by Intrepid, a world-renowned market research consultancy, and Mr Youth, an integrated marketing agency recently named as one of Fast Company’s Top 10 Most Innovative Marketing and Advertising Companies. The goal: to show you what your company would look like if Millennials were already in charge. <br />Presented by: Doug Akin<br />Chief Engagement Officer, Managing Partner  212-779-8716 | douga@mryouth.com<br />tweet @dugger<br />For more information on the research study visit: www.millennialinc.com<br />30<br />

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