We compiled a set of key facts from our mobileYouth research published in 2008 - feel free to share me

1. mobileYouth® Key facts about youth & mobile Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

2. mobileYouth® Key facts about youth & mobile There are 2.26 billion consumers under 30 in the world That’s the equivalent of India and China combined Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

3. mobileYouth® Key facts about youth & mobile 1.1 billion youth own a mobile phone Growing at just under 100,000 a year Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

4. mobileYouth® Key facts about youth & mobile 1 in every $10 of youth disposable income globally is spent on mobile products & services Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

5. mobileYouth® Key facts about youth & mobile The number of under 30s smoking has fallen in line the rise of mobile ownership Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

6. mobileYouth® Key facts about youth & mobile Youth spend 8 times more on mobile than they do on music Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

7. mobileYouth® Key facts about youth & mobile By 2010, youth spend on mobile will reach $300 billion Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

8. mobileYouth® Key facts about youth & mobile That includes over $100 billion on data Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

9. mobileYouth® Key facts about youth & mobile By 2012, almost 500 million Indian youth will own a mobile phone Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

10. mobileYouth® Key facts about youth & mobile Only 27% of youth said they “trusted” their mobile operator Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

11. mobileYouth® Key facts about youth & mobile The average Japanese 25 year old spends just over $100 a month on mobile Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

12. mobileYouth® Key facts about youth & mobile Youth churn rates are higher than ever – averaging 35-50% pa in developed markets Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

13. mobileYouth® Key facts about youth & mobile 31% of youth didn’t trust mobile brands to sell them the service they wanted Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

14. mobileYouth® Key facts about youth & mobile The lifetime value of a young consumer is $28,000 Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

15. mobileYouth® Key facts about youth & mobile By age 35 the lifetime value of data spend of a young consumer has already halved Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org

16. mobileYouth® Key facts about youth & mobile Findings from our research 2008 If you enjoyed this, share me www.mobileYouth.org Come Visit Us www.mobileYouth.org