4. Session One : Youth Lifestyle Age 10: 100% of lifetime value Age 33: 50% of lifetime value Lifetime spend of average 10 year old: $28 00 Harley strategy
5. Session One : Youth Lifestyle “ We cannot predict the future We can only predict what customers love” Harry Beckwith
6. Session One : Youth Lifestyle “ We are their social network” (Howard Schulz) CEO 4x more profitable Consumer brand advocacy
7. Session One : Youth Lifestyle From #1 to #7 in 20 yrs From #2 to #1 in 20 yrs
8. Panel One : Youth Lifestyle Geoff Goodwin Marc Goodchild Head of Children’s Interactive, BBCi Head of BBC Switch, BBC
9. Session Two : Youth & Media On the street videos “ Tell us about TV & other media”
11. Session Two : Youth & Media TV is dead! Long live mobileTV Myspace Facebook!! “ Only 18% of TV advertising produces positive ROI” Kirby & Marsden 2006.
12. Session Two : Youth & Media Metrics show that TV is still an effective tool to reach youth Circuits of Cool/Digital Playground 2007 56% 51% Spend online 65% 68% Hang out with friends 70% 71% Listen to music 65% 85% Watch TV 15-24yrs 7-14yrs
14. Session Two : Youth & Media Multitasking is a fact of youth life
15.
16. Panel Two : Youth & Media Johan Winbladh Mobile Channel Editor, Danish Broadcasting Corp Pasa Mustafa Head of Digital Original Programming, Endemol James Davis Head of Mobile, News International Head of Digital Original Programming, Endemol Giovanni Maruca Director, Paramount
17. Session Three : Youth & Brands On the street videos What do you think of these brands?
19. 1320 Session Three : Youth & Brands Buzz?? How can we manufacture us some of that?
20. Session Three : Youth & Brands The 5 most TRUSTED brands (Outlaw Consulting 2007) Apple 60.9 Trader Joe’s 57.4 Jet Blue 46.4 In-N-Out Burger 38.8 Ben and Jerry’s 33.6 76% of consumers don’t believe advertisers (Yankelovich 2006).
21.
22. Session Three : Youth & Brands Open house branding? How are we ever going to get that one past our marcomms dept?
23. Session Three : Youth & Brands Consumer led innovation? Look what would happen!
25. Panel Three : Youth & Media Ged Carroll Oliver Ripley Jonathan MacDonald Digital Director, Waggener Edstrom Head of Sales, Blyk Product Manager, Tanla David Murphy Editor, Mobile Marketing Magazine Mark Linder Global Client Leader, WPP Nick Rhodes Director of Product Design, Central St Martins
26. Session Four : Youth & Operators On the street videos Does your operator understand you?
27.
28. Session Four : Youth & Operators How can operators build a dialogue?
29. Panel Four : Youth & Operators Richard Miller Derrick Heng GM, Consumer Convergence, BT Director of Segment Marketing, Singtel