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(Part 1) 15 Brand Experience Trends for 2015 by Graham D Brown

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What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? LIKE and SHARE this presentation. Don't forget to get the 75 page PDF download

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(Part 1) 15 Brand Experience Trends for 2015 by Graham D Brown

  2. This is Part 1/3 of a trend series for 2015 available on created by Graham D Brown
  3. what’s inside part 1? 1. brand experience 2. liked vs loved 3. the connection economy 4. attention is your biggest cost 5. end of the Big Idea
  4. Let’s take a look inside the head of your customer in 2015 start here
  5. she sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado this is a problem!
  6. she lives in a world of noise flickr © joaolavinha
  8. she doesn’t need more marketing
  9. Google search “how to unsubscribe” I’m a customer, get me out of here!
  10. her awareness means nothing
  11. when was the last time she bought a Cadillac? so much for being aware of the brand!
  12. her attention means everything
  13. her brain gates out 95% of the information flickr © helgabj
  14. Wait a minute, While I have your attention...
  15. Thanks for checking out my presentation so far... Don’t forget to LIKE & SHARE Check out how you can get my FREE download on the next slide GrahamDBrown
  16. Learn the secrets of how to create exceptional Brand Experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!
  17. OK, I hope you clicked that LIKE button to help spread the Brand Experience message! Let’s continue...
  18. In marketing today... ATTENTION is your biggest COST flickr © helgabj
  19. the best place to bury a dead body these days is in the 2nd page of Google search results when was the last time you went here?
  20. So, the question we need to be asking is...
  21. what makes your brand any different? flickr © evadedave
  22. how do they do it?
  23. how do they lead their industries in with world-class brand experience?
  24. So here are the 15 biggest trends in Brand Experience in 2015 driven by these leaders:
  25. #1 Brand Experience ...the 1st trend
  26. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
  27. branding brand experience ...because experience is the brand I’ll use this format for every trend so you can see what’s changed in Brand Experience
  28. Brands are no more than the stories we tell flickr © mugraha
  29. Experience is only real... when shared flickr © zoetnet
  30. #2 Liked vs Loved
  31. “The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” - Steve Jobs, CEO Apple
  33. Learn the secrets of how to create exceptional Brand Experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!
  34. love [luhv] noun a feeling of warm personal attachment or deep affection, as for a parent, child, or friend.
  35. because people buy on emotion and justify with logic flickr © micadew this is what it’s all about!
  36. if customers LIKE you you might as well be INVISIBLE flickr © thejameskendall
  37. like love if customers like you be afraid, be very afraid 1000 people Liking your brand on Facebook < 1 customer who Loves it
  38. people only recommend brands they flickr © tanj
  39. #3 The Connection Economy
  40. “the connection economy rewards the leader, the initiator and the rebel” Seth Godin, author
  41. the media advertising complex the connection economy what people share = your brand
  42. now we are all connected... flickr © frauhoelle
  44. #4 Attention is Your Biggest Cost
  45. People don’t wake up thinking about BRANDS anymore... flickr © commonbond
  46. at·ten·tion [əˈten(t)SH(ə)n/] noun notice taken of someone or something; the regarding of someone or something as interesting or important.
  47. Google Search Trends: “Gangnam Style” Awareness doesn’t last very long
  48. Not a strategy to build a brand long term
  49. awareness attention Pay Attention: 95% of marketing in the Connection Economy is wasted because marketers forget that customers have to pay to see it
  50. tell her what’s noise and what’s signal help her make sense of all the noise
  51. tell her what’s noise and what’s signal we’re only interested when it’s about us...
  52. after all, who’s profile do we look at the most? ...our own of course
  53. every customer looks at your marketing and asks “where am I in this story?” flickr © lcrf
  54. #5 End of The Big Idea
  55. The days of ARE OVERwinning awards and Tony the Tiger Sorry guys!
  56. the big idea noun An attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers
  57. one Big Idea many small actions Don’t forget that David Ogilvy, Mad Men and the Pepsi Generation weren’t just last century, they were the last millennium...
  58. Advertising is a TAX on boring brands flickr © strevs
  59. the ad agency model is so old fashioned it still uses Roman Numerals ...and why don’t ad agencies advertise?
  60. experience is….the small moments we touch their daily lives flickr © ambriola
  61. now, get ready for My FREE DOWNLOAD
  62. 1
  63. 2015 is the year for Brand Leadership Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!