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Superbowl Ads: engaging
content or just eye candy?
…even if your team
doesn’t pick up any
silverware this
weekend, you don’t
walk away empty-
handed with my
FREE download!


Link coming up!
It’s that time of year again…
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
ad spending = bigger than ever
30 seconds = $4 million
but before the 

first ball is
kicked…
get ready to 

DOWNLOAD this
free PDF
DOWNLOAD A
75 PAGE
EXTRACT FREE
www.GrahamDBrown.com
Discover if Superbowl
Style Marketing and
Advertising still works
and how big brands
are playing it in 2015…
Meanwhile back at

Superbowl XLIX…
…a festival
of BIG IDEAS
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Every year bigger
and bolder…
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
but wait a minute,
this doesn’t add up
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
People just aren’t paying
attention anymore…
she sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado
her brain gates out
95%
of the information
flickr © helgabj
the best place to bury a
dead body these days
is in the 2nd page of Google
search results
ATTENTION
is
your
biggest
COST
flickr © hervoices
People don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond
…and the biggest advertisers
are also the biggest losers
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
remember these guys?
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
this is what happened to
them…
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
and these guys?
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
same fate…
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
and these guys?
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
same again…
Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
and this guy?
www.GrahamDBrown.com
same again…
http://www.google.com/trends/explore#q=gangnam%20style
Google Search Trends:
“Gangnam Style”
www.GrahamDBrown.com
Awareness doesn’t last very long
You see, this obsession with
awareness is born of a
different era…
The days of
ARE OVERwinning awards
and Tony the Tiger
www.GrahamDBrown.com
Sorry
guys!
let’s just call
a spade a spade
Advertising
is a
TAX
on boring
brands
www.GrahamDBrown.com flickr © strevs
www.GrahamDBrown.com
But, how do they do it?
they don’t waste time here
they don’t shout louder
www.GrahamDBrown.com flickr © rafaelchacon
they don’t interrupt
they don’t treat their
customers as destinations for
their marketing messages
what they do differently is…
focus on
Brand Experience
not

Branding
how they make you feel
in your everyday life
in the stories you share…
because they know
Branding
is
DEAD
Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos,
CEO
Amazon
what people say about you
pic © GoPro
when you’re not in the room
Find out more about
Brand Experience…
2015 is the year for
Brand Leadership
www.GrahamDBrown.com
Find out how brand
leadership can help you
create exceptional
brand experience
without being Steve
Jobs!
The complete Brand
Leadership Manual
plus, this high definition
presentation
Get over 500 pages of
business leader
insights
data and analysis
concepts
table explanations
case studies
PLUS!
this 120 slide PDF presentation
present straight off the deck or
mix it up with your own presentation
DOWNLOAD A
75 PAGE
EXTRACT FREE
www.GrahamDBrown.com
Continue reading
about Branding and
Brand Experience…
in 2015

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