Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
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This year Budweiser will spend $4 million on a 30 second commercial for Superbowl XLIX Arizona. Is this a good use of their money? Do traditional Branding based approaches to marketing work? Why are brand leaders like Starbucks and Apple staying away in 2015 and what is it they know that the Superbowl advertisers don't?
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Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
- 1. Superbowl Ads: engaging content or just eye candy?
- 2. …even if your team doesn’t pick up any silverware this weekend, you don’t walk away empty- handed with my FREE download! Link coming up!
- 3. It’s that time of year again…
- 5. ad spending = bigger than ever
- 6. 30 seconds = $4 million
- 7. but before the first ball is kicked… get ready to DOWNLOAD this free PDF
- 8. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Discover if Superbowl Style Marketing and Advertising still works and how big brands are playing it in 2015…
- 9. Meanwhile back at Superbowl XLIX…
- 10. …a festival of BIG IDEAS
- 12. Every year bigger and bolder…
- 16. but wait a minute, this doesn’t add up
- 20. People just aren’t paying attention anymore…
- 21. she sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado
- 22. her brain gates out 95% of the information flickr © helgabj
- 23. the best place to bury a dead body these days is in the 2nd page of Google search results
- 25. People don’t wake up thinking about BRANDS anymore... flickr © commonbond
- 26. …and the biggest advertisers are also the biggest losers
- 30. this is what happened to them…
- 32. and these guys?
- 34. same fate…
- 36. and these guys?
- 38. same again…
- 40. and this guy?
- 42. same again…
- 43. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com Awareness doesn’t last very long
- 44. You see, this obsession with awareness is born of a different era…
- 45. The days of ARE OVERwinning awards and Tony the Tiger www.GrahamDBrown.com Sorry guys!
- 46. let’s just call a spade a spade
- 47. Advertising is a TAX on boring brands www.GrahamDBrown.com flickr © strevs
- 48. www.GrahamDBrown.com But, how do they do it?
- 49. they don’t waste time here
- 50. they don’t shout louder
- 51. www.GrahamDBrown.com flickr © rafaelchacon they don’t interrupt
- 52. they don’t treat their customers as destinations for their marketing messages
- 53. what they do differently is…
- 55. how they make you feel
- 56. in your everyday life
- 57. in the stories you share…
- 59. Branding is DEAD
- 60. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
- 61. what people say about you
- 62. pic © GoPro when you’re not in the room
- 63. Find out more about Brand Experience…
- 64. 2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs!
- 65. The complete Brand Leadership Manual plus, this high definition presentation
- 66. Get over 500 pages of business leader insights data and analysis concepts table explanations case studies
- 67. PLUS! this 120 slide PDF presentation present straight off the deck or mix it up with your own presentation
- 68. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Continue reading about Branding and Brand Experience… in 2015