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YOUTH MEGATRENDS
2015
flickr © nestorlacle www.TotalYouthResearch.com
33 PART 1/3
FREE
download
inside!
Thanks for checking out
my presentation
Don’t forget to
LIKE & SHARE
Check out how you can
get this PRESENTATION
FREE on t...
flickr © missyho www.TotalYouthResearch.com
are you ready
for the shift?
flickr © kk www.TotalYouthResearch.com
or will you get left behind?
because here
comes...
www.TotalYouthResearch.com
..the 33 youth
megatrends
of 2015
www.TotalYouthResearch.com
flickr © pascalmarmaris www.TotalYouthResearch.com
an insight into the mind of the
next generation
CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com
www.TotalYouthResearch.com
featured in this presentation:
1. Access vs Ownership 7. The Disconnected Generation
2. Analog ...
flickr © virtue-arts www.TotalYouthResearch.com
#1 access vs ownership
this generation
doesn’t want to
own it all
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=carsharing
interest in carsharing grows
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=car%20insurance
interest in car insurance declines
www.TotalYouthResearch.com
flickr © norai-koeln www.TotalYouthResearch.com
#2 analog by design
the digital native
is a myth
www.TotalYouthResearch.com
analog is primary communication
flickr © macabrephotograher www.TotalYouthResearch.com
flickr © brlnpics123 www.TotalYouthResearch.com
#3 asynchronicity
hyperconnected
www.TotalYouthResearch.com
always connected or connecting
www.TotalYouthResearch.com
The Average American
sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado www.TotalYouthResearch.c...
forget about
awareness
www.TotalYouthResearch.com
In youth marketing today...
ATTENTION
is
your
biggest
COST
flickr © hervoices www.TotalYouthResearch.com
c flickr © ciadefoto www.TotalYouthResearch.com
#5 brand experience
goodbye branding
hello brand experience
www.TotalYouthResearch.com
Youth will soon forget
what your brand said
but they’ll
always
remember
how you
made them
FEEL
flickr © instantvantage www...
Agree, disagree, find something
interesting? Share and tweet using
#33youth
flickr © kaizat www.TotalYouthResearch.com
#6 dark social
a whole world of social off
your marketing radar
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=snapchat
google search: Snapchat
www.TotalYouthResearch.com
flickr © meralcrifasi www.TotalYouthResearch.com
#7 the disconnected generation
less connected than
you think
www.TotalYouthResearch.com
this is generation lonely
www.TotalYouthResearch.com
CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com
flickr © renneville www.TotalYouthResearch.com
#8 emotion and logic
listening to youth is a
waste of time
www.TotalYouthResearch.com
Youth buy on EMOTION
and justify with LOGIC
flickr © melle_oh www.TotalYouthResearch.com
flickr © lizhaslam www.TotalYouthResearch.com
#9 the end of segmentation
traditional models of
segmentation are falling
apart
www.TotalYouthResearch.com
www.TotalYouthResearch.com
K-Pop arrives in France
flickr © martinaphotography www.TotalYouthResearch.com
#10 fandoms
they’re all nerds now
www.TotalYouthResearch.com
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=fanfic
google search: Fanfic
www.TotalYouthResearch.com
flickr © pedrosimoes7 www.TotalYouthResearch.com
#11 influence
your brand story doesn’t
matter any more
www.TotalYouthResearch.com
What Youth Say
= Your Brand
flickr © ripton www.TotalYouthResearch.com
95%
of youth marketing
is just a BLUR
flickr © frosch50 www.TotalYouthResearch.com
Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation...
Agree, disagree, find something
interesting? Share and tweet using
#33youth
CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com
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The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

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This is PART 1/3. A heads up on the latest trends in the $10 trillion youth market. From Attention to Dark Social what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015. Don't forget to download this presentation by clicking the link at the end of the slides.

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The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

  1. YOUTH MEGATRENDS 2015 flickr © nestorlacle www.TotalYouthResearch.com 33 PART 1/3 FREE download inside!
  2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch
  3. flickr © missyho www.TotalYouthResearch.com are you ready for the shift?
  4. flickr © kk www.TotalYouthResearch.com or will you get left behind?
  5. because here comes... www.TotalYouthResearch.com
  6. ..the 33 youth megatrends of 2015 www.TotalYouthResearch.com
  7. flickr © pascalmarmaris www.TotalYouthResearch.com an insight into the mind of the next generation
  8. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com
  9. www.TotalYouthResearch.com featured in this presentation: 1. Access vs Ownership 7. The Disconnected Generation 2. Analog by Design 8. Emotion and Logic 3. Asynchronicity 9. The End of Segmentation 4. The Youth Attention Economy 10. Fandoms 5. Brand Experience 11. Influence 6. Dark Social
  10. flickr © virtue-arts www.TotalYouthResearch.com #1 access vs ownership
  11. this generation doesn’t want to own it all www.TotalYouthResearch.com
  12. http://www.google.com/trends/explore#q=carsharing interest in carsharing grows www.TotalYouthResearch.com
  13. http://www.google.com/trends/explore#q=car%20insurance interest in car insurance declines www.TotalYouthResearch.com
  14. flickr © norai-koeln www.TotalYouthResearch.com #2 analog by design
  15. the digital native is a myth www.TotalYouthResearch.com
  16. analog is primary communication flickr © macabrephotograher www.TotalYouthResearch.com
  17. flickr © brlnpics123 www.TotalYouthResearch.com #3 asynchronicity
  18. hyperconnected www.TotalYouthResearch.com
  19. always connected or connecting www.TotalYouthResearch.com
  20. The Average American sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado www.TotalYouthResearch.com #4 the youth attention economy
  21. forget about awareness www.TotalYouthResearch.com
  22. In youth marketing today... ATTENTION is your biggest COST flickr © hervoices www.TotalYouthResearch.com
  23. c flickr © ciadefoto www.TotalYouthResearch.com #5 brand experience
  24. goodbye branding hello brand experience www.TotalYouthResearch.com
  25. Youth will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage www.TotalYouthResearch.com
  26. Agree, disagree, find something interesting? Share and tweet using #33youth
  27. flickr © kaizat www.TotalYouthResearch.com #6 dark social
  28. a whole world of social off your marketing radar www.TotalYouthResearch.com
  29. http://www.google.com/trends/explore#q=snapchat google search: Snapchat www.TotalYouthResearch.com
  30. flickr © meralcrifasi www.TotalYouthResearch.com #7 the disconnected generation
  31. less connected than you think www.TotalYouthResearch.com
  32. this is generation lonely www.TotalYouthResearch.com
  33. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com
  34. flickr © renneville www.TotalYouthResearch.com #8 emotion and logic
  35. listening to youth is a waste of time www.TotalYouthResearch.com
  36. Youth buy on EMOTION and justify with LOGIC flickr © melle_oh www.TotalYouthResearch.com
  37. flickr © lizhaslam www.TotalYouthResearch.com #9 the end of segmentation
  38. traditional models of segmentation are falling apart www.TotalYouthResearch.com
  39. www.TotalYouthResearch.com K-Pop arrives in France
  40. flickr © martinaphotography www.TotalYouthResearch.com #10 fandoms
  41. they’re all nerds now www.TotalYouthResearch.com
  42. www.TotalYouthResearch.com
  43. http://www.google.com/trends/explore#q=fanfic google search: Fanfic www.TotalYouthResearch.com
  44. flickr © pedrosimoes7 www.TotalYouthResearch.com #11 influence
  45. your brand story doesn’t matter any more www.TotalYouthResearch.com
  46. What Youth Say = Your Brand flickr © ripton www.TotalYouthResearch.com
  47. 95% of youth marketing is just a BLUR flickr © frosch50 www.TotalYouthResearch.com
  48. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch
  49. Agree, disagree, find something interesting? Share and tweet using #33youth
  50. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

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