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SUCCESSFULLY
LAUNCHING A
NEW BUSINESS
5STEPS TO
by Graham D Brown @ Up.School
There’s so much to think about when
launching a business
Where do you start?
The key to success is 

FOCUS + METHOD
FOCUS on the #1 goal of getting
your first paying customer
Follow the Zero-to-One METHOD
UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE 

ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade
FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL
EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL
The goal of which is the SHIP ASAP
From Zero: IDEA
to One: PAYING CUSTOMER
Not getting it right means burning
through your money real quick…
So let’s start…
1MINDSET
Beware following the
20th century business model
Instead of planning and building,
focus on launching…
Launch first, launch fast
You should ship in days…
not months or years
Learn to bootstrap and keep it lean
rather than seek credit
The faster the launch,
the less money you burn…
…the lower the risk
Your new project is not
a business yet… it’s just
a set of experiments
The more experiments…
the better
It’s much easier to steer a bicycle
when it’s moving…
Almost every assumption you have
about your business will be wrong…
Until your customer opens their wallet
2 VALIDATEYOUR IDEAS
Simply being passionate about your
idea is not enough anymore
It’s easy to fall into the trap of
thinking passion + idea = success
Stress test your ideas
Start with a list of all your ideas and
then focus on reducing them down
Use all available tools to validate
your ideas
Share your ideas: the more you share
your ideas, the better they become
Talk to people! As many as possible
Seek out honest,
insightful opinion
Eliminate weak ideas until you are
left only with the validated ones
Niche down on the winners to get
new angles on your best ideas
But don’t get hung up on ideas, a half-
baked idea is better than nothing
JOIN my weekly webinarlaunch your business with less time & money using the Up.School Zero-to-One Method
Graham Brown, Founder Up.School
FREE!
3 IDENTIFY CUSTOMER PAIN
Rather than chase the money, focus
on creating value for customers
Solve problems people have in their
everyday lives…
UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE 

ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade
FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL
EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL
Don’t be afraid to
copy what already works
Don’t go looking for gaps in the
market…
Find out what’s broken…
You’re selling a solution,
not a product or service
People buy on emotion and justify
with logic. Seek emotional drivers.
Build relationships with people and
they will open up to you
Build a persona of your customer.
Name them.
Write your copy and marketing
messages as if you were talking to
that person directly…
4 BUILDYOUR MVP
(Asia Tech Podcast) 5 Steps to Successfully Launch Your Business
Many successful startups launched
without a product
Successful MVP development is a
two-way process…
Development is a cycle, measuring,
learning, improving
Get into the habit of split testing
everything
Measure customer interaction with
every version of your product
5 GET OUT AND HUSTLE
When it comes to marketing,
Remember this…
(Asia Tech Podcast) 5 Steps to Successfully Launch Your Business
Make the goal of every interaction to
get people onto your mailing list
Your mailing list is the cornerstone of
your marketing strategy
Once on that list, be useful… Educate
and connect rather than sell
Engage through conversation
Only when you have their trust, will
they give you their attention
Your profits will come from your
ability to nurture relationships
But… there’s only so much you can
achieve stuck behind the computer
Nothing can replace the power of
“getting out there”
Don’t go looking for customers…
Find people who want
your product already
No scratch that…
People who need your product
Connect with your own personal
ecosystem of contacts
Reach out to people with whom you
have an existing relationship
Start with the people who share a
similar passion to you…
If you don’t know who they are, just
look in your mail inbox
Grow your business around this early
group of Fans
And finally…
Connect with likeminded
entrepreneurs who’ll help you grow
your business…
Avoid competition until
you’re big enough
Get comfortable with failure
Be prepared to wait a long time…
there are no short-cuts to success
Do something that scares you
…every day
And if it doesn’t make your heart
beat faster… don’t do it
UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE 

ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade
FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL
EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL

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