비즈델리 발표 자료

1. The Comments About iPad & Tablet PC
2010. 9. 15
mobizen

2. We Didn’t Get iPad Yet.

3. iPhone Made To Remind Them.

4. ~~~!!!
,
~~!

5. NO ‘ ’!

6. Time Has Changed

7. What Is the Tablet PC?
A Tablet PC is a laptop PC equipped with a stylus or a
touchscreen. This form factor is intended to offer a
more mobile PC; Tablet PCs may be used where
notebooks are impractical or unwieldy, or do not
provide the needed functionality.
- From : Wikipedia

8. Comdex 2001

9. Now, We’ve Got iPad.

10. Magazine, E-Books, Newspaper

11. Stop Guessing!

12. iPad’s The First CF

13. Is iPad The Mobile Device?

14. iPad Model
Wi-Fi Only 3G Wi-Fi Only 3G
31%
38%
62%
69%
- Source : technologizer.com - Source : wifiipad.org

15. Take iPad With You When You Leave Home
Always
Mostly 5%
11% Never
27.0%
Sometimes
22.0%
Rarely
35.0%
- Source : coopermurphy

16. Where Do You Use iPad?
0% 18% 35% 53% 70%
Own Room 65.7%
Living Room 46.7%
Bedroom 27.3%
Work 24.0%
Cafe
22.0%
Trains, Bus
18.7%
Car 12.7%
Travel Destination 11.3%
Kitchen 7.0%
Veranda, Garden 3.0%
- Source : macromill.com

17. No, iPad Is The Portable Device.

18. Is iPad For Apple Fanboy?

19. iPad Users Also Have
70%
62.95%
50.96%
53%
35%
18%
8.55%
Windows 1.27%
OSX
Android 2.89% 0%
- Source : Chitika iPhone
Linux

21. No, iPad Is The General Device.

22. Is iPad Optimized For Entertainment?

24. Number Of iPad Applications
News
2%
Music
2% Productivity
2%
Finance Other
3% 5%
UtilitiesBooks
3% 3%
LifeStyle
4% Games
Travel 40%
5%
Sports
5%
Social
15%
Entertainment
13%
- Source : Flurry Analytics, 2010. 5.

25. % iPad Transactions Per Industry
Gaming
1%
Financial
3%
Gambling
23%
Communities
45%
Retail
28%
- Source : iovation, 2010. 4.

26. iPad’s Major Usage
0% 18% 35% 53% 70%
Web Surfing 68%
E-mail
44%
eBooks
37%
Magazine/Newspaper
28%
Video
24%
- Source : Apple Insider

27. "iPad creates an entirely new category of devices
that will connect users with their apps and
content in a much more intimate, intuitive and fun
way than ever before"

28. We Can’t Ignore Another Device

29. We Have Too Many Devices.

30. Complementary Goods
OR
Substitute Goods

31. N-Screen Strategy

32. Online Is Not Stand-Aline Activity.
66% Of User Do Multi-Tasking In Online.
Creation 77%, Transaction 74%, Information 73%
- Source : Microsoft

33. Samsung LED TV & Tablet

34. iPad & Cable TV

35. How About Magazine?

36. ...
, ?
They Are Rich
. LA

37. Is This Fresh?

38. Rich Layout. Are You Sure?

39. New Contents For New Device

40. Subscriber Retention Rate
70%
64%
21% 53%
35% Interactive Only
19%
55% Print + Interactive
Print Only
18%
24%
Without Interactive Products
0%
With Interactive Products - Source : Oliver Wyman

41. New Subscriber Rate
15%
15%
11%
9%
Interactive Only
8%
Print + Interactive
Print Only
3%
4%
5%
3%
Without Interactive Products
0%
With Interactive Products - Source : Oliver Wyman

42. Interaction

43. Newspaper In Smart Phone

45. Softbank’s Viewn

46. Issue Is More Important Than Brand

47. Case Study - News Finder

48. Where Is The ‘ ’?

49. Why Don’t Use Social Platform?

50. Take A Look Your DNA

51. Select Your Business Position, First.

52. Don’t Be ‘All-In’.

53. Thanks For Listening.
http://www.mobizen.pe.kr
@mobizenpekr