This document provides guidance for fundraising through ModaVive, a platform that helps groups raise money by collecting and selling donated clothing. It outlines a 5-step process: 1) plan a clothing drive campaign, 2) promote the drive to collect donations, 3) collect high-quality brand name clothing and accessories, 4) ship donated items to ModaVive, and 5) ModaVive professionally photographs and markets the items online, with the group receiving 60% of net proceeds from sales. ModaVive handles photography, marketing, and shipping costs for items and provides tools like promotional materials and social media support to help groups maximize funds raised.

2. Make an impact with what you’re wearing – and what you no
longer wear. We call it refashioned giving.
Use
this
guide
to
start:
• Hosting a fundraiser.
• Raising money for your Mocha Moms chapter.
• Turning clothes and accessories into tools for change.
• Shopping serious (serious) deals on new and secondhand style.
• Giving back with what’s already in your closet.

3. ModaVive is a new way for groups to raise money for causes
they care about. When groups partner with us, they collect
donations of new and gently worn apparel in great
condition and we work together to promote and sell them
online.
We professionally photograph what you collect and help
market and promote through digital marketing campaigns,
social media and customizable materials to spread the word
about shopping for your cause. You’ll earn 60% of the net
proceeds for Mocha Moms.
Partner with us to raise funds for Mocha Moms!

4. Refashion Your Giving
Partnering with ModaVive means fundraising with closets, not
wallets. Encourage friends, family and those in your community
to donate gently-worn special occasion dresses, designer
apparel, handbags and accessories and turn them into cash for
your cause.
• There are no upfront expenses.
• You don’t have to ask anyone for money.
• It helps with volunteer recruitment and retention.
• There are no checks or cash to exchange.
• It builds camaraderie within your organization.
• It’s tons of fun!
How It Works
You earn 60% of the net proceeds. What about the other 40%,
you ask? We inspect, photograph, measure, describe, upload
and help market every item accepted and cover shipping for
purchases over $50, as well as inbound shipping for 50+
accepted items.

5. Step 1:
Let us start helping you plan your dress drive that’s a perfect
fit. A few tried-and-true ideas:

6. Step 2:
Once you’ve decided the
type of campaign or event, we’ll
help you promote your drive!
Tap into social networks and
post promotional flyers
throughout your community.
More event choices
Don't want to create your own promotional flyer? No problem.
You’ll find customizable marketing materials, brand guidelines and a
complete social media guide at modavive.com/fundraise.

7. Marketing Materials
Choose Your Favorite Style
Whimsical and fun. We designed this
theme with high school and college
clubs in mind.
Modern style. This hip theme brings a
balance of fashion-savvy and casual
cool.
A play on acronyms! From BYOB to LBD,
this theme combines the two. Designed
for groups collecting Little Black
Dresses.
Simple and straight-forward. This
elegant theme puts the focus on your
campaign and charity.

8. Step 3:
Now it’s time to collect donations. High-quality garments
and brands are the best way to maximize your fundraising efforts.
Use ModaVive donor thank-you cards with your group’s special
discount code so your donors can shop for less . If any donors
need a donation receipt for tax purposes, download a form on
modavive.com/fundraise.

9. We welcome items from brands on the following list. While we will occasionally accept
items from brands not listed due to their unique style and quality of tailoring, we reserve
the right to refuse items that do not meet our standards for quality, cleanliness and
marketability; those items will be donated to another charity such as the Goodwill.
Questions? Email dressdrive@modavive.com.
Bo$ega
Veneta
Brian
Atwood
Burberry
Chanel
Chris7an
Loubou7n
Chloe
Dolce
&
Gabbana
Donna
Karan
Dooney
&
Bourke
Fendi
Giuseppe
ZanoB
Gucci
Hermes
Jimmy
Choo
Kate
Spade
Louis
Vui$on
Manolo
Blahnik
Marc
Jacobs
Michael
Kors
Mulberry
Miu
Miu
Sergio
Rossi
Tory
Burch
Walter
Steiger
Designer &
Contemporary
Brands
Shoes &
Handbags
Kohls
(City
Triangles)
Co$on
On
Forever
21
H&M
Old
Navy
Target
brands
(incl.
Mossimo)
Walmart
(incl.
Apt.
9
and
Faded
Glory)
Wet
Seal
Not Accepted
Ann
Taylor
Anthropologie
Badgley
Mischka
Banana
Republic
BCBG
Burberry
Calvin
Klein
Celine
Chanel
Chloe
Chris7an
Dior
Diane
von
Furstenberg
Dolce
&
Gabbana
Donna
Karan
Elizabeth
&
James
Free
People
Giorgio
Armani
Gucci
Haute
Hippie
J.
Crew
James
Perse
Kate
Spade
L.A.M.B.
Lanvin
Levi's
Louis
Vui$on
Marc
Jacobs
Michael
Kors
Milly
Oscar
de
la
Renta
Prada
Proenza
Schouler
Rag
&
Bone
Ralph
Lauren
Roberto
Cavalli
Stella
McCartney
Tahari
The
Row
Theory
Three
Dots
Tory
Burch
Tracy
Reese
Versace
Vince
Zara
Visit modavive.com/brand-guide for a complete list

10. Step 5:
Let’s promote your sale. We’ll help you promote the items
you’ve collected with digital campaigns, newsletters, social media
and media outreach. To help, we offer a social media guide,
customizable marketing tools and a blog with resources, tips and
success stories from other drive hosts.
Step 4:
Send in your items! After your drive, ship everything to
ModaVive, where we will photograph, merchandise and help
promote the sale of your items. When you are ready to ship,
email dressdrive@modavive.com with the number of items you
have collected, your full mailing address and phone number.
ModaVive will cover shipping costs when you collect 50 or more
accepted items.
Visit the Resource Center at modavive.com/fundraise to find:
Social Media Guide
Sample posts for
Facebook, Twitter,
Instagram + more.
.
Marketing Tools
Customizable flyers,
badges + invitations
for your drive.
Brand Guidelines
What sells best, and
what we can and
cannot accept.
www.modavive.com
Facebook.com/ModaVive
@ModaVive