1. ZTE Smartphone Establish Its Self-Branded Handsets
Keywords: ZTE blade, ZTE skate, ZTE smartphone, ZTE Android
Summary: ZTE noted that its net profits fell as it restructured its smartphone strategy to establish
its self-branded handsets. ZTE began a campaign to woo more international partners for its
portfolio of 'smart terminals', or mobile internet-enabled devices.
http://www.modem3g.com/zte-skate-android-smartphone.html
http://www.modem3g.com/android-smartphone-zte-v880-p-82.html
ZTE Smartphone begin its journey
At Mobile World Congress, ZTE began a campaign to woo more international partners for its
portfolio of 'smart terminals', or mobile internet-enabled devices. The announcement marked a
shift in strategy away from focusing on feature phones to higher-end smartphones, such as its
own-brand ZTE Blade and ZTE Skate Android-based handsets and the Light tablet PC.
"ZTE adopted an aggressive approach as part of a critical stage of gaining access to the key smart
terminal market. The company shipped 60 million terminal products, including 35 million ZTE
Android smartphones in the first six months of the year," it said in a statement.
In its earnings statement, ZTE noted that it saw an increase of more than 30 percent in ZTE
smartphone sales in Europe, where it has 65 operator partners. In the UK, it has sold more than
2.5 million ZTE Blade handsets, known as the San Francisco in that market.

2. "The ZTE Blade is probably the most successful Android product ZTE has ever had in the
European market and one of the best-selling phones in the mid-range. From a brand, we have
certainly seen a move from original design manufacturer (ODM) to more own-branded devices
across all regions, including Europe," she added
In July 2010, ZTE introduced its first own-branded smartphone in the UK, the ZTE Android-based
Racer. In July this year, it struck a deal with Brightpoint, a supply chain company for mobile
carriers, to boost its smartphone push in the country.
ZTE said in its earnings statement that it saw a fall in net profits of around 12.4 percent to 768.5m
yuan. This was partially the result of the shift to selling own-branded android smartphones, in a
bid to expand its market share and challenge competitors such as Huawei.
"We are pleased with the success of the ZTE Blade worldwide and of our other handsets in other
major markets. We aim to launch over 30 smart terminals during the remainder of 2011,
including mid- to high-end smartphones such as the ZTE Skate, a ZTE Smartphone harnessing
Android 2.3," He Shiyou, executive vice president of ZTE, said in its statement.
Orange started selling the ZTE Skate, branded as the Monte Carlo from Orange, one month
before it was expected to launch. The device comes with a 4.3-inch capacitive touchscreen
display, five-megapixel camera, 3G and Wi-Fi connectivity and the Android 2.3 operating system.