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Why New Product
…………………………………………………………
…………………..

Enhancement of Life style in par with economic development.
Changing in life style make people more Mobile and busier th...
Problem Solution
Busy Quick – (1)
Healthy Fresh Milk – (2)
Energy Malta – (3)
Vitamins Banana Extracts –(4)
Availability B...
In the Modern Era, in busy Life Style PEOPLE Value
TIME Value < = BENEFIT
NOT
PRICE Value < = BENEFIT
Fit for Purpose Prod...
Response to the market Need
Product - NPD
Response to the market need
Product - NPD
Major steps in new product development...
An Offer answering the questions of
is it Convenience( Quick)
it is Healthier
is it Energetic
An Idea Screened and Develop...
Response to the market Need
Product - NPD
Response to the market need
Product - NPD
Ingredients
(Each 100ml contains)
Ener...
Response to the markMarket Research
Market description
Sri Lanka is a country of about 22 million people.
The total market...
Response to the markMarket Research
Customer analysis
Two major target markets for ready-to-drink Milk.
consumers on the g...
Response to the markMarket Research
Customer analysis (Cont,,)
The benefits of Fresh Milk drinking have stirred an interes...
Response to the markMarket Segmentation and Targeting
Segmentation
Geographic
Western, Central, North western,
Sabaragamuw...
Response to the markMarket Segmentation and Targeting
TM - Strategy
Consumer Market
• Ages 16-35
• Young urban professiona...
Response to the markBranding
Branding Strategy
A strong brand strategy
can increase the awareness of a company and its of...
Response to the markBranding
Branding Strategy Process
New Product LaunchQuick & Complete
Response to the markBranding
Branding Strategy Process
A good brand should answer
What does our brand promise?
Maltinex P...
Response to the markPositioning
Positioning Strategy
 Positioning - Way consumers perceive the brand relative to others.
...
Response to the markPositioning
Maltinex Positioning Strategy
Positioning - As the only Malted Fresh milk with
banana ext...
Response to the markPositioning
Maltinex Positioning Strategy ( Cont,,)
Value-added positioning
This product is simply a m...
Response to the markPositioning
Maltinex Positioning Strategy ( Cont,,)
New Product LaunchQuick & Complete
Response to the markSWOT analysis
Internal
Strengths:
1. Available input materials
2. Low production cost
3. Technological...
Response to the markSWOT analysis
External
Opportunities:
1. Monopoly market
2. Large market
3. High demand
4. Might have ...
Response to the markCompetitive analysis
Nestamolt Viva Horlicks Milo Daily Rich Life Kotmale
68%
25%
6%
1%0% 0% 0%
67%
27...
Response to the markMarketing Strategy
With the expected growth of the billion Rupees
ready-to-drink Malted milk market, M...
Response to the markMarketing Strategy
Vision
Becoming Sri Lanka’s Number One ready -to-drink Malted
Milk by providing Org...
Response to the markMarketing Strategy
Objectives:
take the National lead in ready -to-drink Malted Milk
category
Uses pos...
Response to the markMarketing Strategy
Strategies against competitors
Provide best service to create high customer satisf...
Response to the markMarketing Plan
Pricing Strategy
Differential strategy as the product which is perceived as unique
with...
Response to the markMarketing Plan
Promotional Strategies
To acquire a strong position in the market
Need to give specia...
Response to the markMarketing Plan
Advertise
 Brand should clearly specify the product category
 Demonstrate how the pro...
Response to the markMarketing Plan
Advertise - Integrated Marketing Communication
IMC
Consistent communications of informa...
Response to the markMarketing Plan
Sales Promotion
New Product Launch
Provide short term incentives to
 Consumers
 trade...
Response to the markMarketing Plan
Sales Promotion
New Product Launch
Push Strategy -Trade Promotion
1. Quantity discounts...
Response to the markMarketing Plan
Advertise - Integrated Marketing Communication
Major Advertising Decisions
 Objectives...
Response to the markMarketing Plan
Advertise objectives
 Informative advertising specific communication task to be
accomp...
Response to the markMarketing Plan
Medial Plan
In order to achieve above objective we will stick to clearly define
plan wh...
Response to the markMarketing Plan
Medial Plan
New Product LaunchQuick & Complete
Response to the markMarketing Plan
Medial Plan
New Product Launch
Channel Selection
TV – Rupavahini, ITN, Swarnawahini, Si...
Response to the markDistribution Channel
Distribution strategy
Maltinex Positioned as premium product hence concentrating
...
Response to the markDistribution Channel
Distribution strategy
New Product Launch
GT - DISTRIBUTION
MAP
Quick & Complete
Response to the markDistribution Channel
Distribution strategy
New Product Launch
Main Towns of each Territories
Western P...
Response to the markDistribution Channel
Distribution strategy
New Product Launch
MODERN TRADE COVERAGE
Quick & Complete
Response to the markDistribution Channel
Distribution strategy
New Product Launch
 Hotels
 Take away Outlets
 Eating Pl...
Response to the markDistribution Channel
Integration - Contractual VMS
Cardill’s Ltd.
Benefits of strategic Distribution P...
Response to the markDistribution Channel
Integration - Contractual VMS
EAP Cinemas
 Maltinex gain exclusivity in 56 leadi...
Response to the markFinancial Analysis
Three major criteria are evaluated.
Projected demand
Profitability
Return on inv...
Response to the markFinancial Analysis
Costing
Our Price (MRP)
200ml - Rs. 50.00
Trade Margins
GT
Retailer 12.00% - Rs. 6....
Response to the markFinancial Analysis
Sales Forecasting
Expected Sales(Per
year)
200 ml. Bottle
First Year 4000000
Second...
Response to the markFinancial Analysis
Profit and Loss Projection
Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales 200,...
Response to the markActions, measurement and controls
Action plan
3 Ws for the Launching of Maltinex
what ( Activity) Who ...
Response to the markActions, measurement and controls
Measurement and controls
The balanced scorecard approach for monitor...
Response to the markActions, measurement and controls
Measurement and controls
scorecard system views the business from fo...
Response to the markActions, measurement and controls
Key performance indicators (KPIs)
Market share analysis
Sales anal...
Response to the markFinal words
Marketing planning process is a comprehensive
method for examining the business, market an...
Response to the mark“MALTINEX” Delivered it’s PROMISE
Possible
BCose,,,,,,,
Maltinex
TIME Value
< =
BENEFIT
New product Launch ( RTD  Malted Drink)
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New Product Launch ( Malted Drink, RTD Pack)

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New product Launch ( RTD Malted Drink)

  1. 1. Why New Product ………………………………………………………… …………………..
  2. 2.  Enhancement of Life style in par with economic development. Changing in life style make people more Mobile and busier than before. Busy life style make the time more and more Valuable than ever people wants to spend their time in more productive manner than spending on basic stuffs Though food is basic need it very essential to have Organic, Healthy and energy meal for people to cope up with their day to day hectic life style Why New Product New Product Launch
  3. 3. Problem Solution Busy Quick – (1) Healthy Fresh Milk – (2) Energy Malta – (3) Vitamins Banana Extracts –(4) Availability Brand (1) +(2) Rich life, Kotmale (1)+(3) Milo (3) Viva,Nestomalt & Horlics People’s Real Need is (1) +(2)+(3)+(4) = ? Why New Product ( Cont,,,) Unfilled Need New Product Launch
  4. 4. In the Modern Era, in busy Life Style PEOPLE Value TIME Value < = BENEFIT NOT PRICE Value < = BENEFIT Fit for Purpose Product to busy life style people, should be Quick, Healthier and energy provider in a most convenience manner. Other word, “QUICK AND COMPLETE” Why New Product ( Cont,,,) New Equation New Product Launch
  5. 5. Response to the market Need Product - NPD Response to the market need Product - NPD Major steps in new product development (NPD) process Idea Generation Idea Screening Concept Development and Testing Marketing Strategy Business Analysis Product Development Test Marketing Commercialisation New Product Launch
  6. 6. An Offer answering the questions of is it Convenience( Quick) it is Healthier is it Energetic An Idea Screened and Developed a Product with Fresh Milk for healthy, Malta and Banana Extract for Energy (high Calcium) and it is in the form of Ready to Drink Pack. Quickly consumable and complete in energy, healthy and vitamins it is “Quick and Complete” Response to the market Need Product - NPD Response to the market need Product - NPD New Product Launch
  7. 7. Response to the market Need Product - NPD Response to the market need Product - NPD Ingredients (Each 100ml contains) Energy 366KCal Protein 20g Fat 6.4g Carbohydrate 57g Vitamin Minerals A 928IU Iron 3mg E 11mg Zinc 5.3mg B Complex 1.5mg Ca 65mg C 70mg Na 20.5mg New Product Launch
  8. 8. Response to the markMarket Research Market description Sri Lanka is a country of about 22 million people. The total market size of 200ml Tetra Pack RDT is 1.5Million litres a month Continuously growing market. nowadays very much concerned about the market and product conditions. So we have a growing prospect of customers of “Maltinex”. Quick & Complete
  9. 9. Response to the markMarket Research Customer analysis Two major target markets for ready-to-drink Milk. consumers on the go. employees, students consumers who lead a busy lifestyle. The hectic Urban and Sub urban lifestyle demands for optimize productivity with lesser time consumption. need for products that are accessible and readily available. Convenience has dominated the market, particularly the food and beverage industry. New Product LaunchQuick & Complete
  10. 10. Response to the markMarket Research Customer analysis (Cont,,) The benefits of Fresh Milk drinking have stirred an interest in Milk drinking. Maltinex- Malted Milk poised to improve its customer base through a joint agreement with Cargill’s ltd Consumers believe that Fresh milk is very good for the body while acquiring fair amount of energy need The other group is made up of health conscious consumers, specifically the baby boomers who patronize anything healthy. New Product LaunchQuick & Complete
  11. 11. Response to the markMarket Segmentation and Targeting Segmentation Geographic Western, Central, North western, Sabaragamuwa, East, North and Southern Provinces Behavioural Busy Life style people Health conscious Sophisticated who take the new product from the market Demographics Executives Individuals Family Sportsman Business buyer Psycho graphics Higher class Higher mid class Middle class New Product LaunchQuick & Complete
  12. 12. Response to the markMarket Segmentation and Targeting TM - Strategy Consumer Market • Ages 16-35 • Young urban professionals • Health conscious people, • Sportsmen • Busy life style people. • Average income ~ Rs. 25,000 New Product LaunchQuick & Complete
  13. 13. Response to the markBranding Branding Strategy A strong brand strategy can increase the awareness of a company and its offerings Establishes strong feelings and reactions Favourable view towards the company as a whole. A meaningful brand strategy guide the firm forward in a unified direction Will help to understand how best to position the brand within the marketplace, and leverage it for success. Successfully out-branding our competitors New Product LaunchQuick & Complete
  14. 14. Response to the markBranding Branding Strategy Process New Product LaunchQuick & Complete
  15. 15. Response to the markBranding Branding Strategy Process A good brand should answer What does our brand promise? Maltinex Promises “Quick and Complete” Meal Essentials. Is our promise golden? Maltinex Promises Energy from Natural Sources in a most convenient manner (Fresh milk with Malta and Banana extract) Is the promise is unexpected, but welcome? Maltinex Provide Chance to our customer to drink Fresh milk with banana Extract and Malta instead of Powdered Malted Milk Is hearts and minds first, wallets later? Fresh Milk Banana is not only energy and healthy but RM Sourcing enhance life standard of innocent the Local farmers New Product LaunchQuick & Complete
  16. 16. Response to the markPositioning Positioning Strategy  Positioning - Way consumers perceive the brand relative to others.  Positioning - Combination of sensory, rational, and emotional benefits offered by the brand. Value-added positioning requires four ingredients. Simplicity - Making our positioning understandable. Specificity - Relating the brand to the specific needs of the target customer with specific benefits Durability - Positioning strategy with staying power,- addressing long-term consumer trends Advertise ability - Strategy must lend itself to a number of different executions that can be communicated effectively via different media. New Product LaunchQuick & Complete
  17. 17. Response to the markPositioning Maltinex Positioning Strategy Positioning - As the only Malted Fresh milk with banana extract in the market  Positioning - Sensory - Tastier (Malta + Banana + Milk) Rational - Natural Energy and Healthy Emotional - RM sources are from local farmer Benefits - Quick and Complete meal New Product LaunchQuick & Complete
  18. 18. Response to the markPositioning Maltinex Positioning Strategy ( Cont,,) Value-added positioning This product is simply a malted fresh milk with high vitamins and minerals( Simplicity), addressing the young executives and busy life style people’s energy need in healthy manner (Specificity), consuming Fresh Milk perceived as a healthy practice can help to build a long term Trend (Durability) and can be communicated via all the communication channels (Advertise ability ) New Product LaunchQuick & Complete
  19. 19. Response to the markPositioning Maltinex Positioning Strategy ( Cont,,) New Product LaunchQuick & Complete
  20. 20. Response to the markSWOT analysis Internal Strengths: 1. Available input materials 2. Low production cost 3. Technological and marketing knowledge 4. Strong distribution channel 5. Easy manufacturing process 6. Reasonable price Weaknesses: 1. It is easy to copy the idea by others 2. Fresh Milk cannot be preserved for longer period New Product LaunchQuick & Complete
  21. 21. Response to the markSWOT analysis External Opportunities: 1. Monopoly market 2. Large market 3. High demand 4. Might have a chance to get subsidies by Govt. to export Threats: 1. High competition in future by copying the idea 2. Entrance of new product 3. Alternatives are avoidable in some segment 4. Uncertainty of launching a new product. New Product LaunchQuick & Complete
  22. 22. Response to the markCompetitive analysis Nestamolt Viva Horlicks Milo Daily Rich Life Kotmale 68% 25% 6% 1%0% 0% 0% 67% 27% 5% 2% Market Share Powder RTD New Product LaunchQuick & Complete
  23. 23. Response to the markMarketing Strategy With the expected growth of the billion Rupees ready-to-drink Malted milk market, Maltinex is poised to capture a bigger share of the market with an aggressive marketing strategy. New Product LaunchQuick & Complete
  24. 24. Response to the markMarketing Strategy Vision Becoming Sri Lanka’s Number One ready -to-drink Malted Milk by providing Organic, healthy and nutritious Product as a responsible organization towards the Society. Ultimately setting ground for healthy NATION Mission Capture market presence by 5% in the first year, Second year by 10% and end of five years time Maltinex should be able to cater more than 50% of the Malted Milk Market New Product LaunchQuick & Complete
  25. 25. Response to the markMarketing Strategy Objectives: take the National lead in ready -to-drink Malted Milk category Uses positive press on the Health and energy benefits of fresh Milk to boost the sales of its product line. The company can use recent studies on the health benefits of Fresh milk as the basis of its press releases and advertising New Product LaunchQuick & Complete
  26. 26. Response to the markMarketing Strategy Strategies against competitors Provide best service to create high customer satisfaction Reasonable and acceptable pricing Promising and providing top quality product Launching highly effective mass promotional activities Continuous innovation and modification of the products Creating and maintaining long term customer relationship Creating “Brand Loyalty” among the target consumers New Product LaunchQuick & Complete
  27. 27. Response to the markMarketing Plan Pricing Strategy Differential strategy as the product which is perceived as unique within a particular market Pricing objectives Determining Demand Estimating costs Types of cost and Level of production Competitor’s (Tetra Pack) prices: Milo 180ml - Rs. 40.00 Milk Shake 180 ml- Rs. 40.00 Daily 200ml - Rs. 40.00 Rich life 200 ml- Rs. 40.00 Kotmale Chox 180 ml- Rs. 40.00 Target costing pricing method New Product LaunchQuick & Complete
  28. 28. Response to the markMarketing Plan Promotional Strategies To acquire a strong position in the market Need to give special emphasis on effective promotional activities. Use all four tools of marketing promotion. Advertising through mass media will support a lot. New Product LaunchQuick & Complete
  29. 29. Response to the markMarketing Plan Advertise  Brand should clearly specify the product category  Demonstrate how the product differ from competitor and benefits for consumers  Have to show what are our promises to the consumers (quick & complete)  For the initial stage will stick to below the line advertising activities New Product LaunchQuick & Complete
  30. 30. Response to the markMarketing Plan Advertise - Integrated Marketing Communication IMC Consistent communications of information using channels include salespeople, advertising, public relations, sales promotions and publicity. Benefits integrated marketing approach assure that the right target market is reached at the right time through the right channels with the correct message. Critical Success Factors Correctly identify market segments Right target Markets and position New Product LaunchQuick & Complete
  31. 31. Response to the markMarketing Plan Sales Promotion New Product Launch Provide short term incentives to  Consumers  traders To encourage to purchase or trail the product at initial stage. Pull Strategy –Consumer Promotion Give free samples (supermarkets ,Sports events) Price offs Special offers –buy 2 and get 1 free Quick & Complete
  32. 32. Response to the markMarketing Plan Sales Promotion New Product Launch Push Strategy -Trade Promotion 1. Quantity discounts up to 15% 2. Display Racks 3. Offer shop salesmen Incentives 4. Branded T-shirts, Caps for shop sales people Quick & Complete
  33. 33. Response to the markMarketing Plan Advertise - Integrated Marketing Communication Major Advertising Decisions  Objectives, typically stated in terms of awareness and trial levels  What we will say about the brand, that is, our creative or copy strategy  How much we plan to spend, that is, our budget  Which media and vehicles to be used to reach the target customers  How expenditures will be allocated to different geographic areas  How the messages will be scheduled over the introductory campaign New Product LaunchQuick & Complete
  34. 34. Response to the markMarketing Plan Advertise objectives  Informative advertising specific communication task to be accomplished with a specific target audience at a specific period of time.  Primary purpose is to inform and build primary demand. Objective  First 12 Week Make awareness about the product  Capture 5% of RTD market in first year and 10% market share by second  year with sales volume of 400000 Packs/Month on the first year  Reach 65% of our target audience by Mostly TV and News papers and hoardings New Product LaunchQuick & Complete
  35. 35. Response to the markMarketing Plan Medial Plan In order to achieve above objective we will stick to clearly define plan which will shows the Channels & Paper having higher viewer rate particular segment Channels and News Papers having less comparative ratio Airing appropriate programmed to reach target audience Number of frequencies of an add Suitable Places for placing hoarding Budgeting for each elements of activity Measuring Criteria for each activity New Product LaunchQuick & Complete
  36. 36. Response to the markMarketing Plan Medial Plan New Product LaunchQuick & Complete
  37. 37. Response to the markMarketing Plan Medial Plan New Product Launch Channel Selection TV – Rupavahini, ITN, Swarnawahini, Sirasa, MTV, CSN, Shakthi TV Radio –SLBC, Sirasa FM, Shree FM, Hiru FM, Y FM, YES FM, Derana FM, E FM ,Shakthi FM ,Gold FM and Lite FM News Papers –Lankadeepa, Rivira, Lakbima, Divaina (Sunday & Daily), Daily News. Daily Mirror, the Nation, Sunday Observer, Sunday Times, Tharunaya Quick & Complete
  38. 38. Response to the markDistribution Channel Distribution strategy Maltinex Positioned as premium product hence concentrating exclusive channels. Adopted Stage-2 & 3 Distribution strategy Short Term (In first 6 Month) GT - 15000 Outlets MT - 608 Outlets FS - 1975 Outlets Long Term (Within 2 Years) GT - 50000 Outlets MT - All available FS - All available New Product LaunchQuick & Complete
  39. 39. Response to the markDistribution Channel Distribution strategy New Product Launch GT - DISTRIBUTION MAP Quick & Complete
  40. 40. Response to the markDistribution Channel Distribution strategy New Product Launch Main Towns of each Territories Western Province Central 1 - Kandy, Matale, Gampola Central 2 - Gampaha, Nittabuwa North - Wauniya, Jaffna North Central - A’ Pura, Puttlam North Western - Dambulla, Kurunegala Kegalle North East - Polonnaruwa, Trinco Hill Country - Nuwara Eliya, Hatton South - Galle, Matara, Hambantota Sabaragamuwa - R’pura, Awissawella Quick & Complete
  41. 41. Response to the markDistribution Channel Distribution strategy New Product Launch MODERN TRADE COVERAGE Quick & Complete
  42. 42. Response to the markDistribution Channel Distribution strategy New Product Launch  Hotels  Take away Outlets  Eating Places  Bakeries Hotel Suppliers Restaurants Cinemas FOOD SERVICE COVERAGE Quick & Complete
  43. 43. Response to the markDistribution Channel Integration - Contractual VMS Cardill’s Ltd. Benefits of strategic Distribution Partnership agreement with Cargill's ltd in return to Purchase of RM  Maltinex gain higher visibility with less Cost on the Cargill's Outlets  Reduce Distribution Cost as Cargill's operate in centralize Distribution Model  Negate a Possible threat of Substitute Product to Maltinex form Cargill's, New Product LaunchQuick & Complete
  44. 44. Response to the markDistribution Channel Integration - Contractual VMS EAP Cinemas  Maltinex gain exclusivity in 56 leading Cinema halls in main towns and avoid competitors. P & S and Other Eating Outlets  Maltinex gain exclusivity in those outlets and avoid competitors.  Indirectly induced consumers to buy Maltinex New Product LaunchQuick & Complete
  45. 45. Response to the markFinancial Analysis Three major criteria are evaluated. Projected demand Profitability Return on investment Initial marketing expenditures to build awareness and trial were extremely high. Companies with deep pockets and many successful brands at different stages of the life cycle can sustain new products and long-term viability and profitability. New Product LaunchQuick & Complete
  46. 46. Response to the markFinancial Analysis Costing Our Price (MRP) 200ml - Rs. 50.00 Trade Margins GT Retailer 12.00% - Rs. 6.00 ND 5% (from Trade Price) - Rs. 2.20 Rs.41.80 NBT 2% - Rs.00.84 Rs.40.94 Transfer Price (From Factory) - Rs.30.44 Selling & Distribution OH -Rs. 5.00 Total Cost - Rs.35.44 GP (Rs) - Rs 6.50 GP % - 18.37% New Product LaunchQuick & Complete
  47. 47. Response to the markFinancial Analysis Sales Forecasting Expected Sales(Per year) 200 ml. Bottle First Year 4000000 Second Year 4500000 Third Year 5500000 Fourth Year 6000000 Fifth Year 8000000 expected sales and growth for the coming five years: New Product LaunchQuick & Complete
  48. 48. Response to the markFinancial Analysis Profit and Loss Projection Item Year 1 Year 2 Year 3 Year 4 Year 5 Total Sales 200,000,000.00 225,000,000.00 275,000,000.00 300,000,000.00 400,000,000.00 Total Cost(-) 141,760,000.00 159,480,000.00 194,920,000.00 212,640,000.00 283,520,000.00 Total Profit 58,240,000.00 65,520,000.00 80,080,000.00 87,360,000.00 116,480,000.00 Discount + Tax(-) 32,000,000.00 36,000,000.00 44,000,000.00 48,000,000.00 64,000,000.00 Promotional(-) 25,000,000.00 22,000,000.00 25,000,000.00 25,000,000.00 25,000,000.00 Net Profit 1,240,000.00 29,520,000.00 36,080,000.00 39,360,000.00 52,480,000.00 New Product LaunchQuick & Complete
  49. 49. Response to the markActions, measurement and controls Action plan 3 Ws for the Launching of Maltinex what ( Activity) Who When Priority Results Product Development R & D team April High OK Pricing Finance Team May Medium OK Budgeting Finance Team May High OK Packaging Finalize Marketing Team June Medium OK Finalize Marketing Paln Marketing Team July High OK Test Market Sales & Marketing Team August Medium to be Done Complete Test Evaluation Marketing + Finacnce Team October Low to be Done Product Launch Whole Team November Medium to be Done Promotional Activity Marketing Septembr High to be Done Post Product Launch Evaluation Marketing + Finacnce Team February Medium to be Done New Product LaunchQuick & Complete
  50. 50. Response to the markActions, measurement and controls Measurement and controls The balanced scorecard approach for monitoring company performance  The scorecard is a "strategic planning and management system  monitoring overall performance and ensuring daily work is focused on the strategic objectives.  used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals". New Product LaunchQuick & Complete
  51. 51. Response to the markActions, measurement and controls Measurement and controls scorecard system views the business from four external perspectives to gain a more relevant approach to performance metrics  Learning & growth – how we are innovating and improving to meet our goals  Business process – how critical processes are measuring up  Customer perspective – usually measured in terms of time, quality, performance and cost  Financial perspective – financial performance from the stakeholder point of view New Product LaunchQuick & Complete
  52. 52. Response to the markActions, measurement and controls Key performance indicators (KPIs) Market share analysis Sales analysis Financial results Market research Marketing information systems For Maltinex, below metrics which determine succes  CRM - New customers acquired retention  Brand awareness Competitor performance Profitability New Product LaunchQuick & Complete
  53. 53. Response to the markFinal words Marketing planning process is a comprehensive method for examining the business, market and the environment in order to develop a strategy to exploit opportunities. This is a vital process which should be used by almost every company to ensure a profitable and sustainable future. New Product LaunchQuick & Complete
  54. 54. Response to the mark“MALTINEX” Delivered it’s PROMISE Possible BCose,,,,,,, Maltinex TIME Value < = BENEFIT
  • EmekaNwodo

    Jul. 22, 2017
  • ayeshashaikh41

    Mar. 17, 2017
  • alishaalphonso3

    Sep. 22, 2016
  • TejaswiniShivanna

    May. 4, 2016

New Product Launch ( Malted Drink, RTD Pack)

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