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B2b, b2c

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B2B and B2C Marketing, Companies and products

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B2b, b2c

  1. 1. B2B and B2C Companies their Products and Marketing Strategies.
  2. 2.  MRF Limited (Madras Rubber Factory limited) is an India-based company engaged in manufacturing, distribution and sale of tyres for various kinds of vehicles.  The company established in 1949.  A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).  It began the manufacturing of tyres in 1961.
  3. 3. PRODUCT -Tyres -Paint & coats -Funskool -Pretreads PLACE -7 plants located in various places in south India -2,500 outlets in India -Division and regional distribution centres - -Dealers PRICE -By virtue their market share, they have a traditionally been price makers The rest of tyre industry has followed by the pricing cues set by these leaders PROMOTION -Excellent brand recognition in all categories of vehicles in the tyre market. -Sports celebrities and event endorsement -A major vehicle for promoting their brand
  4. 4.  Truck / Bus Tyres  Light Commercial, Jeep & Utility Vehicle Tyres  Passenger Cars Tyres  Off the road tyres  Two-Wheelers Tyres  Farm Service Tyre
  5. 5. Auto Companies » Amtek Auto » Apollo Tyre » Ashok Leyland » Bajaj Auto » Daewoo Motors » Eicher Motors » Escorts Limited » Fiat India » Ford India » General Motors » Hero Honda » Hero Motors » Hindustan Motors » Hyundai » Honda Motors » Kinetic Engineering » Mahindra & Mahindra » Maruti Udyog Ltd. » MRF Ltd. » Punjab Tractors » Royal Enfield » Skoda Auto India » Suzuki » Swaraj Mazda » Tata Motors » Toyota Kirloskar Motor » TVS » Volvo » Yamaha Motors India
  6. 6.  Outlets
  7. 7. Target : Segment: Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities. Automobile industry, manufacturing industry Positioning: India’s no.1 tyre making company with comprehensive tyre portfolio
  8. 8.  Microsoft is an American multinational corporation.  Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.  Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office of productivity software.
  9. 9. PRODUCT -OS -Windows Phone -Internet explorer -Hardware -Office PLACE -Virtual & Physical PRICE -Skimming pricing -Competitive price PROMOTION -Using all social media forum such as Facebook, twitter, google+ and web banners. -Web Publishing -Xbox 360 -Assistive technology
  10. 10. Segmentation & Targeting: -Mass market & Distribution -Used Based Positioning: -Service focus strategy
  11. 11.  Acer, Lenovo, Dell, Hewlett-Packard, and Toshiba, who pre-install the software on devices.
  12. 12.  On Website  Digital Retails
  13. 13. Core Product (Operating Systems) Actual Product (Microsoft) Augmented Product (Licensing , Anti-Virus packages)