2. What is influencer marketing?
Process of identifying
researching engaging and
supporting the people who
create high impact
conversations with
customers about your
brand, products or services
5. How effective is IM?
● Average return of
$6.50 per $1
invested
● 70% business $2 per
$1 invested
● 94% used it as an
effective tactic
● 22% says IM is cost
effective channel
● 55% marketters
believe thet get
better customers
● 74% of people trust
social networks
● 49% of people say
they rely on
influencers