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12 step to building an army of content soldiers

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This Infographic represent how to build an army of content solders. It shows how content marketing is helpful in building and promoting our social media profile links
Tags - infographic, Data visualization, Mohit, graphics, mglmedia, social, selling, routine, management, leads, content, media, army, Opportunities

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12 step to building an army of content soldiers

  1. 1. STEPSTO ® BUILDING OF CONTENT SOLDIERS up .
  2. 2. YOUR SALES REPS ARE YOUR CONTENT SOLDIERS Hflfiflflflrl till-H-lit Their weapon of choice needs to be _resourceful content that helps their buyers journey
  3. 3. A GENERAL PLACES THEIR SOLDIERS IN A POSITION TO WIN You're the content General. and the sales team is your platoon. Send them into battle with content that will arm their buyers with enough information to make INFORMED decisions ~ DECISIONS THAT ULTIMATELY LEAD THE BUYER BACK TO YOU AS THE LOGICAL CHOICE!
  4. 4. GENERALS HAVE A PLAN & STRATEGY WHAT IS YOUR STRATEGY ? TO PUT CONTENT AMMUNITION IN THE HANDS OF YOUR SALES REPS. LIL;
  5. 5. STEAL THE BEST SECRETS FROM SOCIAL SELLING COMPANIES! HERE ARE THE STEPS LAID OUT FOR YOU! Q5 22 G
  6. 6. THEY START DOWNLOADING CASE , STUDIES AND ATTEND I THEY ASK _ TRADESHOWS J FOR RFP. s THEY HAVE A , — — PROBLEM THEY DON'T w|1'| -| x 1 __: __I THEY MAKE A KNOX! D5 SHORTUST THEY CHOOSE A VENDOR
  7. 7. ISOLATE THE MAIOR EVENTS THAT A BUYER MUST OVERCOME TO MOVE TO THE NEXT STAGE. VENDOR REVIEW PRIORITY STATUS I sm| :'| ' OUO CONCEPTUAL $ SOLUTIONS SOLUTION
  8. 8. STATUS I OUO PRIORITY SHIFT CONCEPTUAL SOLUTIONS VENDOR REVIEW VENDOR SOLUTION ‘I'm good for now. thanks. " The buyer THINKS they don’: need to change I ”lnteresting, I never thought of it like that. " Something either internal or external to their company has created a problem in their business that needs addressing. "How could I solve this problem, and what are the steps? " The buyer begins collecting information that allows them to think through which solution could best fix the problem in the most effective manner. ”What makes your solution better than XYZ company? " Don't be fooled into thinking you're the only game in town. They have the ability to collect information from all your competitors. $$$. Someone is going to win » will it be you?
  9. 9. GROUP THE MAIOR HURDLES INTO 3 STAGES BASED ON THE QUESTIONS BEING ANSWERED: WHY, HOW, AND WHO. _. .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. I VENDOR 5 I 2 REVIEW 1 PRIORITY STATUS . Duo Sm" ; CONCEPTUAL ; $ T __ T _ T‘ g SOLUTIONS § 5°lUT| °N l‘H ‘ _[ l‘V’-_ I‘lI ( y
  10. 10. WHY HOW WHO nri: — Jauli I'll -' ‘WI-I‘lq: ,‘ Jail? The buyer doesn't realize they have a problem. The buyer doesn't want to hear about your solutions they don't have a problem. You need to highlight the problem. Show the pain of what they're missing! ad: — "r-via. ‘ mill -' . -.II-l—I>|4l'l mnlvieroii The buyer reads something that creates a EUREKA moment, but they don't know how to solve the problem. The buyer is looking for TACTICAL tips that can help them mentally roadmap a potential solution. You need to become a resource guide, a shining light on the best path to take. id: — . 'lII~-Z. |>I(III IT-IIIHI-LI -’ ". l:IIl<I CVIIIKIUII The buyer now understands the problem and potential solutions. Who is the vendor to implement the solution? The buyer is looking for examples of success, evidence that a vendor can replicate solutions to problems that match the buyer's needs.
  11. 11. STEP #4 — MAP CONTENT THAT BEST RELATES TO WHY, HOW, WHO -_: m9§Sl8E! =.-— 'fi‘IWIpm£, ‘ Highlight why their problem exists! .-_a‘ _IB‘“, W ‘ Give tactical tips to w°bl"a' 9 guide the buyer down Pamfi “ an easy solution path. Case O. ‘H. 5""*'°= You're the logical Referel-K95 I vendor of choice!
  12. 12. STEP #5 - BUILD A REPOSITORY TO HOLD CONTENT IN THESE CATEGORIES K- . §h3'rePoint
  13. 13. STEP #6 - CREATE CONTENT FOLDERS ALIGNED WITH YOUR SALES PROCESS i‘ / ’i NEW PROSPECT YOU'VE PR ECT SHOWING NEVER SPOKEN TO SIG F ENGAGEMENT AF OUR PRO CT DEMO i, i PROPOSAL STA DURING THE “DEADZONE” BETWEEN DEMO
  14. 14. STEP #7 - BUILD AN INFLUENCER LIST OF CURATED CONTENT
  15. 15. STEP #8 - ORGANIZE ARTICLES FROM INFLUENCERS TWITTER BLOGS DANGER FOR SALES ENABLEMENT — Your training system is R | .P
  16. 16. STEP #9 - CROWDSOURCE CONTENT IDEAS FROM YOUR SOLDIERS! Q of ~ g Q 5.5 D QQQ “.9", i'5‘ Have a simple way for your soldiers to share a new article into the system. You as the General are responsible for organizing the new content.
  17. 17. STEP #10 - DISTRIBUTE CONTENT OUT TO YOUR BUYERS, VIA YOUR SOLDIERS! «K MULTIPLY YOUR S‘ a CONTENT POWER ‘K BY EVERY _ SINGLE SOLDIER, AND _ THEIR SOCIAL ‘k NETWORKS I
  18. 18. STEP #1 1- MEASURE AND ANALYZE WEBSITE VISITORS Y x>0° , . 4,-nkedm (‘ace tu)| tt2f ’ 700% MIXED INSIDE YOUR SOLDIERS’ CURATED CONTENT MACHINES IS YOUR CONTENT. YOUR CONTENT WILL BE PART OF YOUR CONVERSION FUNNEL, DRIVING LEADSI
  19. 19. Y §TEE‘?7 #712 = WEN E~iE'W TERIITRY WIi'T“iI= S QUALIIFEE ILEJMDSE W ,

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