3. IT IS NO lONgER RElEvANT TO “pUT
All yOUR EggS IN ONE bASkET”
THE CIpD ESTImATES THAT 82% Of COmpANIES STRUgglE TO fIND THE pEOplE THEy REqUIRE. AND
WITH CURRENTly HIgH vOlUmES Of CANDIDATES ACTIvEly lOOkINg fOR WORk, lOCATINg AND
ATTRACTINg TAlENT WITH THE RIgHT SkIllS AND COmpETENCIES IS HARDER THAN EvER bEfORE.
THE ART Of SElECTINg THE RIgHT INDIvIDUAlS TO SUCCEED WITHIN yOUR ORgANISATION IS mUCH
DEbATED, AND WHIlST ASSESSmENT CENTRES AND SElECTION TOOlS WIll HElp yOU TO DETERmINE
THE STRENgTHS AND WEAkNESSES Of yOUR TAlENT pOOl, THE qUESTION STIll REmAINS; HOW DO
yOU gET THE RIgHT pEOplE TO Apply IN THE fIRST plACE?
HOW TO AppROACH
CANDIDATE ATTRACTION…
There is no doubt that candidate attraction ▪ How well known is your brand? ▪ What location constraints exist, if any?
is a minefield. Countless solutions exist,
▪ Is your employer brand well regarded ▪ How specific are your requirements?
both on and off line, to help you attract
and positioned in the market?
people to your business. In the past, ▪ What is your track record? As past
organisations tended to adopt a “silo” ▪ What is your competitive landscape? behaviour is a great prediction of future
approach to candidate attraction opting for behaviour, what methods have worked
▪ How competitive is your job offering?
strategies that relied on one single method for you in the past?
▪ How rare are the candidates you are
of attraction, such as press advertising. Only once we consider all of these factors,
looking to attract?
can we propose a talent attraction solution
It is no longer relevant to “put all your
▪ How large is the potential candidate that is right for you.
eggs in one basket”. A combination of
pool?
well-balanced solutions relevant to the
role you are recruiting for is the optimal ▪ How specialist is the role you are
approach and at Hudson, we determine looking to fill?
which attraction methods will achieve your ▪ How important is employer brand to you
objectives by considering the following: and the reputation of your recruitment
process?
3
4. gETTINg THE bAlANCE RIgHT
bETWEEN CANDIDATE vOlUmE AND
qUAlITy IS THE kEy TO SUCCESS,
IT’S A bAlANCINg ACT…
Ensuring that, by the end of the 1,000 applications on a generalist job
recruitment process, you end up with a board if your role is highly specific and only
strong enough short-list from which to 5 people could be suitable.
select your final placement is all about
Getting the balance right between
getting enough candidates flowing through
candidate volume and quality is the
from the start.
key to success, and as such we assess
Similarly, the quality of candidates you the attraction needs for each client
attract via various methods is of critical independently.
importance; there’s no point in attracting
HUDSON OpTIONS
Hudson offers modular candidate offering are combined to produce the
attraction solutions and elements of the optimum strategy for each individual client.
press advertising ambient advertising hudson database referals & networking
offline
candidate pool
online
hudson website job board advertising client microsite your hudson portal other online
4
5. 2.3 mIllION vAlIDATED
CANDIDATES WORlDWIDE.
HUDSON DATAbASE AND
NETWORkINg
Hudson’s recruitment database features Unlike any of our competitors, we have and thoroughly than traditional recruitment
2.3 million validated candidates partnered with google to develop a database searches. It also enables us to
worldwide. This extensive database is a bespoke system that uses their technology find “hidden gems” – as we are able to
rich source of candidates for our clients, to power the search functionality of our search on the full content of a Cv, not just
and also provides our consultants with an candidate database. This enables us to standard search fields.
excellent basis for networking and finding search candidate records far more quickly
candidates via referrals.
pRESS ADvERTISINIg
As one of the most traditional methods based on demographics and key statistical job advert and full creative solutions, and
of candidate attraction, press advertising data. As regular buyers of media space, will handle the entire process for you;
(whether in specialist, national or local we have secured preferential rates with from media booking, through copywriting,
press) is still an effective medium, all major national, local and specialist response monitoring and assessment.
especially when combined with other press. We are able to offer both standard
online methods of attraction.
Hudson partners with one
of the leading advertising
agencies in the Uk to source
the best advertising options,
5
6. HUDSON WEbSITE
The Hudson candidate website is a rich The website also boasts a portal – We are able to offer advertising on the
source of advertising for clients. With my.hudson.com. Candidates who register Hudson jobsite as well as promotion of
thousands of job seekers accessing the with us access this portal to search for your jobs direct to our candidate database
site each week, applications received jobs, manage their applications and get via the job alert and job radar functions
from the site are generally of high quality advice on career progression and other of the portal, proactively marketing your
and are well suited to the positions we work related issues. The my.hudson portal opportunity to candidates who may or may
advertise, due to the specialist practice- is ground breaking in that it also gives not be currently looking for work.
based nature of our business. candidates clear visibility of the recruitment
process. Candidates feel that their
interaction with Hudson is significantly
enhanced which in turn reflects favourably
on the clients that we recruit for.
jOb bOARD ADvERTISINg
perhaps the most complex and to advise our clients on the best online job Our job board packages may be Hudson or
over-crowded job advertising medium, the board advertising solution to them, and client branded. They are created according
vast array of generalist and specialist job put together bespoke job board packages to specific criteria such as industry, public
boards on offer is now extensive. In this to ensure we reach the largest and most sector/private sector, location or job level.
over-crowded environment, it becomes relevant pool of online job seekers.
Additionally, some of the best people are
difficult for businesses to select the most
As we purchase vast quantities of job not actively looking for employment, they
appropriate, cost-effective solutions for
board credits on an annual basis, we are need to be found. Searching through the
their recruitment needs. That’s where we
able to handle job board packages for our myriad of candidates registered on job
come in.
clients at a significantly reduced rate. Our boards is a lengthy task, but necessary
We have extensive experience of in-house job board advertising team will to attract passive candidates to your
advertising, tracking and monitoring the then assist you to write, efficiently post and opportunity.
results of all major and specialist job monitor your job adverts throughout the
boards on the web. We use this knowledge duration of your campaign.
6
7. ClIENT mICROSITE
A microsite is a client branded website ▪ Detail the application and assessment built and managed by Hudson, a microsite
created solely for the purpose of process is an excellent solution for organisations
advertising your current vacancies and wishing to profile their employer brand.
▪ Showcase current employee success
enhancing the employer brand. Within the It may also be used as a cost effective
stories
confines of a standard job advert (online solution where an organisation has multiple
or offline) it is sometimes very difficult to ▪ Sell themselves as an employer of vacancies.
get across everything our clients want to choice, using material they would not
necessarily want to use on their main To view Hudson’s library of microsites,
say. By using a recruitment microsite,
site please visit our client microsite
you can begin to build a real picture of
showcase at:
what it’s like to work for your company, microsites usually form part of a
thus enticing candidates further to apply combination approach to candidate http://client-microsites.hudson.com/.
for your role. attraction, and are used to capture the
response from other forms of advertising.
Our clients use microsites to advertise their
pay-per-click campaigns may also be
jobs, but also to:
recommended to optimise web hits to
▪ profile their company culture, and the site.
add “personality and colour” to the
employer brand
by USINg A RECRUITmENT
mICROSITE, yOU CAN bEgIN
TO bUIlD A REAl pICTURE Of
WHAT IT’S lIkE TO WORk fOR
yOUR COmpANy,
7
8. yOUR HUDSON pORTAl
Considered by us as “the next generation kEy fEATURES: easily extractable into a format that
of microsites” we are able to offer clients suits you
the opportunity to develop a full, client ▪ The portal features a status dashboard
▪ The portal provides a snapshot of
branded recruitment portal. of job activity, allowing you to check, at
diversity information of all applicants
a glance, your recruitment activities and
The Hudson client portal offering is a who have applied to your jobs
the status of your campaigns
designated, client branded, secure online ▪ It gives you the ability to make both
site offering a further communication ▪ The portal allows you to review
on and offline advertising requests for
channel that gives you full disclosure to appropriate applications and skill
specific vacancies
all aspects of your recruitment campaign. matches to your roles, request
psychometric tests and view applicants’ ▪ The portal can be branded with your
via the portal, you can access current
details logo so that employees see it as an
vacancies, the status of applications, view
extension of your own hiring activities
applicant profiles, read your consultants ▪ The portal complements the SlA
notes on the candidates, and extract review process by providing up to the The portal can be supplied as part of the
management information on all aspects of minute data on Hudson's performance standard Hudson recruitment offering
the recruitment process. information, offering you greater and for the most part is complimentary;
insight into the delivery of your although any specific customisation to
recruitment supplier the portal would attract a development
and implementation fee. We provide
▪ It provides a status reporting facility,
24/7 maintenance featuring full back-up
services, archiving and recovery.
8
9. OTHER ONlINE
The arrival of social networking has many social networks will now allow Hudson regularly integrates social
broadened the opportunities for online you to actively promote your brand and networking methods of promotion into
candidate attraction. Specific business your opportunity to candidates within candidate attraction strategies.
networks can be incredibly fruitful in the network.
producing an excellent pool of candidates
from which to network. In addition,
COmbININg ATTRACTION mETHODS
fOR OpTImUm RESUlTS…
The vast array of options available for
candidate attraction may appear daunting,
but importantly, we will select the right
combination of attraction modules to suit
your requirements.
Occasionally, but rarely, is one attraction
method appropriate for the roles we
recruit. The highly specialist nature of
our business, and the roles we recruit for
mean that finding the best talent requires
combining multiple attraction methods for
optimum results.
9
10. CONTACT US
aberdeen birmingham dublin
Hudson Hudson Hudson
4/5 golden Square victoria Square House 10 lower mount Street
Aberdeen victoria Square Dublin 2
Ab10 1RD birmingham United kingdom
United kingdom b2 4Aj Tel: +353 (0)1676 5000
Tel: +44 (0)122 462 0262 United kingdom fax: +353 (0)1676 5111
fax: +44 (0)122 462 0362 Tel: +44 (0)121 633 0010
fax: +44 (0)121 633 0862
edinburgh glasgow
Hudson Hudson
Caledonian Exchange madeleine Smith House
19a Canning Street 6/7 blythswood Square
Edinburgh glasgow
EH3 8Eg g2 4AD
United kingdom United kingdom
Tel: +44 (0)131 555 4321 Tel: +44 (0)141 221 8182
fax: +44 (0)131 555 4224 fax: +44 (0)141 248 6008
10
11. leeds london manchester
Hudson Hudson Hudson
josephs Well Chancery House The Chancery
Hanover Walk 53-64 Chancery lane 58 Spring gardens
park lane london 5th floor
leeds WC2A 1qS manchester
lS3 1Ab United kingdom m2 1EW
United kingdom Tel: +44 (0)207 187 6000 United kingdom
Tel: +44 (0)113 366 3267 fax: +44 (0)207 187 6001 Tel: +44 (0)161 832 7728
fax: +353 (0)113 297 9547 fax: +44 (0)161 839 1375
milton keynes reading
Hudson Hudson
500 Avebury blvd greyfriars gate
milton keynes 5-7 greyfriars Road
mk9 3bE Reading
United kingdom Rg1 1NU
Tel: +44 (0)1908 547 995 United kingdom
fax: +44 (0)1908 547 987 Tel: +44 (0)118 939 1003
fax: +44 (0)118 939 3331