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HUDSON
CANDIDATE
ATTRACTION
Candidate attraction
IT IS NO lONgER RElEvANT TO “pUT
                                                          All yOUR EggS IN ONE bASkET”



    THE CIpD ESTImATES THAT 82% Of COmpANIES STRUgglE TO fIND THE pEOplE THEy REqUIRE. AND
    WITH CURRENTly HIgH vOlUmES Of CANDIDATES ACTIvEly lOOkINg fOR WORk, lOCATINg AND
    ATTRACTINg TAlENT WITH THE RIgHT SkIllS AND COmpETENCIES IS HARDER THAN EvER bEfORE.

    THE ART Of SElECTINg THE RIgHT INDIvIDUAlS TO SUCCEED WITHIN yOUR ORgANISATION IS mUCH
    DEbATED, AND WHIlST ASSESSmENT CENTRES AND SElECTION TOOlS WIll HElp yOU TO DETERmINE
    THE STRENgTHS AND WEAkNESSES Of yOUR TAlENT pOOl, THE qUESTION STIll REmAINS; HOW DO
    yOU gET THE RIgHT pEOplE TO Apply IN THE fIRST plACE?




HOW TO AppROACH
CANDIDATE ATTRACTION…
There is no doubt that candidate attraction   ▪ How well known is your brand?            ▪ What location constraints exist, if any?
is a minefield. Countless solutions exist,
                                              ▪ Is your employer brand well regarded     ▪ How specific are your requirements?
both on and off line, to help you attract
                                                and positioned in the market?
people to your business. In the past,                                                    ▪ What is your track record? As past
organisations tended to adopt a “silo”        ▪ What is your competitive landscape?        behaviour is a great prediction of future
approach to candidate attraction opting for                                                behaviour, what methods have worked
                                              ▪ How competitive is your job offering?
strategies that relied on one single method                                                for you in the past?
                                              ▪ How rare are the candidates you are
of attraction, such as press advertising.                                                Only once we consider all of these factors,
                                                looking to attract?
                                                                                         can we propose a talent attraction solution
It is no longer relevant to “put all your
                                              ▪ How large is the potential candidate     that is right for you.
eggs in one basket”. A combination of
                                                pool?
well-balanced solutions relevant to the
role you are recruiting for is the optimal    ▪ How specialist is the role you are
approach and at Hudson, we determine            looking to fill?
which attraction methods will achieve your    ▪ How important is employer brand to you
objectives by considering the following:        and the reputation of your recruitment
                                                process?




                                                                                                                                  3
gETTINg THE bAlANCE RIgHT
                                                           bETWEEN CANDIDATE vOlUmE AND
                                                             qUAlITy IS THE kEy TO SUCCESS,



IT’S A bAlANCINg ACT…
Ensuring that, by the end of the                   1,000 applications on a generalist job
recruitment process, you end up with a             board if your role is highly specific and only
strong enough short-list from which to             5 people could be suitable.
select your final placement is all about
                                                   Getting the balance right between
getting enough candidates flowing through
                                                   candidate volume and quality is the
from the start.
                                                   key to success, and as such we assess
Similarly, the quality of candidates you           the attraction needs for each client
attract via various methods is of critical         independently.
importance; there’s no point in attracting




HUDSON OpTIONS
Hudson offers modular candidate                    offering are combined to produce the
attraction solutions and elements of the           optimum strategy for each individual client.




     press advertising                       ambient advertising                   hudson database                referals & networking




                                                                      offline




                                                          candidate pool

                                                                      online




    hudson website            job board advertising             client microsite             your hudson portal          other online




4
2.3 mIllION vAlIDATED
                                                                             CANDIDATES WORlDWIDE.




HUDSON DATAbASE AND
NETWORkINg
Hudson’s recruitment database features       Unlike any of our competitors, we have      and thoroughly than traditional recruitment
2.3 million validated candidates             partnered with google to develop a          database searches. It also enables us to
worldwide. This extensive database is a      bespoke system that uses their technology   find “hidden gems” – as we are able to
rich source of candidates for our clients,   to power the search functionality of our    search on the full content of a Cv, not just
and also provides our consultants with an    candidate database. This enables us to      standard search fields.
excellent basis for networking and finding   search candidate records far more quickly
candidates via referrals.




pRESS ADvERTISINIg
As one of the most traditional methods       based on demographics and key statistical   job advert and full creative solutions, and
of candidate attraction, press advertising   data. As regular buyers of media space,     will handle the entire process for you;
(whether in specialist, national or local    we have secured preferential rates with     from media booking, through copywriting,
press) is still an effective medium,         all major national, local and specialist    response monitoring and assessment.
especially when combined with other          press. We are able to offer both standard
online methods of attraction.

Hudson partners with one
of the leading advertising
agencies in the Uk to source
the best advertising options,




                                                                                                                                    5
HUDSON WEbSITE
The Hudson candidate website is a rich        The website also boasts a portal –               We are able to offer advertising on the
source of advertising for clients. With       my.hudson.com. Candidates who register           Hudson jobsite as well as promotion of
thousands of job seekers accessing the        with us access this portal to search for         your jobs direct to our candidate database
site each week, applications received         jobs, manage their applications and get          via the job alert and job radar functions
from the site are generally of high quality   advice on career progression and other           of the portal, proactively marketing your
and are well suited to the positions we       work related issues. The my.hudson portal        opportunity to candidates who may or may
advertise, due to the specialist practice-    is ground breaking in that it also gives         not be currently looking for work.
based nature of our business.                 candidates clear visibility of the recruitment
                                              process. Candidates feel that their
                                              interaction with Hudson is significantly
                                              enhanced which in turn reflects favourably
                                              on the clients that we recruit for.




jOb bOARD ADvERTISINg
perhaps the most complex and                  to advise our clients on the best online job     Our job board packages may be Hudson or
over-crowded job advertising medium, the      board advertising solution to them, and          client branded. They are created according
vast array of generalist and specialist job   put together bespoke job board packages          to specific criteria such as industry, public
boards on offer is now extensive. In this     to ensure we reach the largest and most          sector/private sector, location or job level.
over-crowded environment, it becomes          relevant pool of online job seekers.
                                                                                               Additionally, some of the best people are
difficult for businesses to select the most
                                              As we purchase vast quantities of job            not actively looking for employment, they
appropriate, cost-effective solutions for
                                              board credits on an annual basis, we are         need to be found. Searching through the
their recruitment needs. That’s where we
                                              able to handle job board packages for our        myriad of candidates registered on job
come in.
                                              clients at a significantly reduced rate. Our     boards is a lengthy task, but necessary
We have extensive experience of               in-house job board advertising team will         to attract passive candidates to your
advertising, tracking and monitoring the      then assist you to write, efficiently post and   opportunity.
results of all major and specialist job       monitor your job adverts throughout the
boards on the web. We use this knowledge      duration of your campaign.




6
ClIENT mICROSITE
A microsite is a client branded website         ▪ Detail the application and assessment     built and managed by Hudson, a microsite
created solely for the purpose of                  process                                  is an excellent solution for organisations
advertising your current vacancies and                                                      wishing to profile their employer brand.
                                                ▪ Showcase current employee success
enhancing the employer brand. Within the                                                    It may also be used as a cost effective
                                                   stories
confines of a standard job advert (online                                                   solution where an organisation has multiple
or offline) it is sometimes very difficult to   ▪ Sell themselves as an employer of         vacancies.
get across everything our clients want to          choice, using material they would not
                                                   necessarily want to use on their main    To view Hudson’s library of microsites,
say. By using a recruitment microsite,
                                                   site                                     please visit our client microsite
you can begin to build a real picture of
                                                                                            showcase at:
what it’s like to work for your company,        microsites usually form part of a
thus enticing candidates further to apply       combination approach to candidate           http://client-microsites.hudson.com/.
for your role.                                  attraction, and are used to capture the
                                                response from other forms of advertising.
Our clients use microsites to advertise their
                                                pay-per-click campaigns may also be
jobs, but also to:
                                                recommended to optimise web hits to
▪ profile their company culture, and            the site.
  add “personality and colour” to the
  employer brand



                                                                         by USINg A RECRUITmENT
                                                                        mICROSITE, yOU CAN bEgIN
                                                                      TO bUIlD A REAl pICTURE Of
                                                                       WHAT IT’S lIkE TO WORk fOR
                                                                                    yOUR COmpANy,




                                                                                                                                         7
yOUR HUDSON pORTAl
Considered by us as “the next generation      kEy fEATURES:                                    easily extractable into a format that
of microsites” we are able to offer clients                                                    suits you
the opportunity to develop a full, client     ▪ The portal features a status dashboard
                                                                                             ▪ The portal provides a snapshot of
branded recruitment portal.                     of job activity, allowing you to check, at
                                                                                               diversity information of all applicants
                                                a glance, your recruitment activities and
The Hudson client portal offering is a                                                         who have applied to your jobs
                                                the status of your campaigns
designated, client branded, secure online                                                    ▪ It gives you the ability to make both
site offering a further communication         ▪ The portal allows you to review
                                                                                               on and offline advertising requests for
channel that gives you full disclosure to       appropriate applications and skill
                                                                                               specific vacancies
all aspects of your recruitment campaign.       matches to your roles, request
                                                psychometric tests and view applicants’      ▪ The portal can be branded with your
via the portal, you can access current
                                                details                                        logo so that employees see it as an
vacancies, the status of applications, view
                                                                                               extension of your own hiring activities
applicant profiles, read your consultants     ▪ The portal complements the SlA
notes on the candidates, and extract            review process by providing up to the        The portal can be supplied as part of the
management information on all aspects of        minute data on Hudson's performance          standard Hudson recruitment offering
the recruitment process.                        information, offering you greater            and for the most part is complimentary;
                                                insight into the delivery of your            although any specific customisation to
                                                recruitment supplier                         the portal would attract a development
                                                                                             and implementation fee. We provide
                                              ▪ It provides a status reporting facility,
                                                                                             24/7 maintenance featuring full back-up
                                                                                             services, archiving and recovery.




8
OTHER ONlINE
The arrival of social networking has          many social networks will now allow      Hudson regularly integrates social
broadened the opportunities for online        you to actively promote your brand and   networking methods of promotion into
candidate attraction. Specific business       your opportunity to candidates within    candidate attraction strategies.
networks can be incredibly fruitful in        the network.
producing an excellent pool of candidates
from which to network. In addition,




COmbININg ATTRACTION mETHODS
fOR OpTImUm RESUlTS…
The vast array of options available for
candidate attraction may appear daunting,
but importantly, we will select the right
combination of attraction modules to suit
your requirements.

Occasionally, but rarely, is one attraction
method appropriate for the roles we
recruit. The highly specialist nature of
our business, and the roles we recruit for
mean that finding the best talent requires
combining multiple attraction methods for
optimum results.




                                                                                                                              9
CONTACT US

aberdeen                   birmingham                 dublin
Hudson                     Hudson                     Hudson
4/5 golden Square          victoria Square House      10 lower mount Street
Aberdeen                   victoria Square            Dublin 2
Ab10 1RD                   birmingham                 United kingdom
United kingdom             b2 4Aj                     Tel: +353 (0)1676 5000
Tel: +44 (0)122 462 0262   United kingdom             fax: +353 (0)1676 5111
fax: +44 (0)122 462 0362   Tel: +44 (0)121 633 0010
                           fax: +44 (0)121 633 0862




edinburgh                  glasgow
Hudson                     Hudson
Caledonian Exchange        madeleine Smith House
19a Canning Street         6/7 blythswood Square
Edinburgh                  glasgow
EH3 8Eg                    g2 4AD
United kingdom             United kingdom
Tel: +44 (0)131 555 4321   Tel: +44 (0)141 221 8182
fax: +44 (0)131 555 4224   fax: +44 (0)141 248 6008




10
leeds                       london                     manchester
Hudson                      Hudson                     Hudson
josephs Well                Chancery House             The Chancery
Hanover Walk                53-64 Chancery lane        58 Spring gardens
park lane                   london                     5th floor
leeds                       WC2A 1qS                   manchester
lS3 1Ab                     United kingdom             m2 1EW
United kingdom              Tel: +44 (0)207 187 6000   United kingdom
Tel: +44 (0)113 366 3267    fax: +44 (0)207 187 6001   Tel: +44 (0)161 832 7728
fax: +353 (0)113 297 9547                              fax: +44 (0)161 839 1375



milton keynes               reading
Hudson                      Hudson
500 Avebury blvd            greyfriars gate
milton keynes               5-7 greyfriars Road
mk9 3bE                     Reading
United kingdom              Rg1 1NU
Tel: +44 (0)1908 547 995    United kingdom
fax: +44 (0)1908 547 987    Tel: +44 (0)118 939 1003
                            fax: +44 (0)118 939 3331
Candidate attraction

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Candidate attraction

  • 3. IT IS NO lONgER RElEvANT TO “pUT All yOUR EggS IN ONE bASkET” THE CIpD ESTImATES THAT 82% Of COmpANIES STRUgglE TO fIND THE pEOplE THEy REqUIRE. AND WITH CURRENTly HIgH vOlUmES Of CANDIDATES ACTIvEly lOOkINg fOR WORk, lOCATINg AND ATTRACTINg TAlENT WITH THE RIgHT SkIllS AND COmpETENCIES IS HARDER THAN EvER bEfORE. THE ART Of SElECTINg THE RIgHT INDIvIDUAlS TO SUCCEED WITHIN yOUR ORgANISATION IS mUCH DEbATED, AND WHIlST ASSESSmENT CENTRES AND SElECTION TOOlS WIll HElp yOU TO DETERmINE THE STRENgTHS AND WEAkNESSES Of yOUR TAlENT pOOl, THE qUESTION STIll REmAINS; HOW DO yOU gET THE RIgHT pEOplE TO Apply IN THE fIRST plACE? HOW TO AppROACH CANDIDATE ATTRACTION… There is no doubt that candidate attraction ▪ How well known is your brand? ▪ What location constraints exist, if any? is a minefield. Countless solutions exist, ▪ Is your employer brand well regarded ▪ How specific are your requirements? both on and off line, to help you attract and positioned in the market? people to your business. In the past, ▪ What is your track record? As past organisations tended to adopt a “silo” ▪ What is your competitive landscape? behaviour is a great prediction of future approach to candidate attraction opting for behaviour, what methods have worked ▪ How competitive is your job offering? strategies that relied on one single method for you in the past? ▪ How rare are the candidates you are of attraction, such as press advertising. Only once we consider all of these factors, looking to attract? can we propose a talent attraction solution It is no longer relevant to “put all your ▪ How large is the potential candidate that is right for you. eggs in one basket”. A combination of pool? well-balanced solutions relevant to the role you are recruiting for is the optimal ▪ How specialist is the role you are approach and at Hudson, we determine looking to fill? which attraction methods will achieve your ▪ How important is employer brand to you objectives by considering the following: and the reputation of your recruitment process? 3
  • 4. gETTINg THE bAlANCE RIgHT bETWEEN CANDIDATE vOlUmE AND qUAlITy IS THE kEy TO SUCCESS, IT’S A bAlANCINg ACT… Ensuring that, by the end of the 1,000 applications on a generalist job recruitment process, you end up with a board if your role is highly specific and only strong enough short-list from which to 5 people could be suitable. select your final placement is all about Getting the balance right between getting enough candidates flowing through candidate volume and quality is the from the start. key to success, and as such we assess Similarly, the quality of candidates you the attraction needs for each client attract via various methods is of critical independently. importance; there’s no point in attracting HUDSON OpTIONS Hudson offers modular candidate offering are combined to produce the attraction solutions and elements of the optimum strategy for each individual client. press advertising ambient advertising hudson database referals & networking offline candidate pool online hudson website job board advertising client microsite your hudson portal other online 4
  • 5. 2.3 mIllION vAlIDATED CANDIDATES WORlDWIDE. HUDSON DATAbASE AND NETWORkINg Hudson’s recruitment database features Unlike any of our competitors, we have and thoroughly than traditional recruitment 2.3 million validated candidates partnered with google to develop a database searches. It also enables us to worldwide. This extensive database is a bespoke system that uses their technology find “hidden gems” – as we are able to rich source of candidates for our clients, to power the search functionality of our search on the full content of a Cv, not just and also provides our consultants with an candidate database. This enables us to standard search fields. excellent basis for networking and finding search candidate records far more quickly candidates via referrals. pRESS ADvERTISINIg As one of the most traditional methods based on demographics and key statistical job advert and full creative solutions, and of candidate attraction, press advertising data. As regular buyers of media space, will handle the entire process for you; (whether in specialist, national or local we have secured preferential rates with from media booking, through copywriting, press) is still an effective medium, all major national, local and specialist response monitoring and assessment. especially when combined with other press. We are able to offer both standard online methods of attraction. Hudson partners with one of the leading advertising agencies in the Uk to source the best advertising options, 5
  • 6. HUDSON WEbSITE The Hudson candidate website is a rich The website also boasts a portal – We are able to offer advertising on the source of advertising for clients. With my.hudson.com. Candidates who register Hudson jobsite as well as promotion of thousands of job seekers accessing the with us access this portal to search for your jobs direct to our candidate database site each week, applications received jobs, manage their applications and get via the job alert and job radar functions from the site are generally of high quality advice on career progression and other of the portal, proactively marketing your and are well suited to the positions we work related issues. The my.hudson portal opportunity to candidates who may or may advertise, due to the specialist practice- is ground breaking in that it also gives not be currently looking for work. based nature of our business. candidates clear visibility of the recruitment process. Candidates feel that their interaction with Hudson is significantly enhanced which in turn reflects favourably on the clients that we recruit for. jOb bOARD ADvERTISINg perhaps the most complex and to advise our clients on the best online job Our job board packages may be Hudson or over-crowded job advertising medium, the board advertising solution to them, and client branded. They are created according vast array of generalist and specialist job put together bespoke job board packages to specific criteria such as industry, public boards on offer is now extensive. In this to ensure we reach the largest and most sector/private sector, location or job level. over-crowded environment, it becomes relevant pool of online job seekers. Additionally, some of the best people are difficult for businesses to select the most As we purchase vast quantities of job not actively looking for employment, they appropriate, cost-effective solutions for board credits on an annual basis, we are need to be found. Searching through the their recruitment needs. That’s where we able to handle job board packages for our myriad of candidates registered on job come in. clients at a significantly reduced rate. Our boards is a lengthy task, but necessary We have extensive experience of in-house job board advertising team will to attract passive candidates to your advertising, tracking and monitoring the then assist you to write, efficiently post and opportunity. results of all major and specialist job monitor your job adverts throughout the boards on the web. We use this knowledge duration of your campaign. 6
  • 7. ClIENT mICROSITE A microsite is a client branded website ▪ Detail the application and assessment built and managed by Hudson, a microsite created solely for the purpose of process is an excellent solution for organisations advertising your current vacancies and wishing to profile their employer brand. ▪ Showcase current employee success enhancing the employer brand. Within the It may also be used as a cost effective stories confines of a standard job advert (online solution where an organisation has multiple or offline) it is sometimes very difficult to ▪ Sell themselves as an employer of vacancies. get across everything our clients want to choice, using material they would not necessarily want to use on their main To view Hudson’s library of microsites, say. By using a recruitment microsite, site please visit our client microsite you can begin to build a real picture of showcase at: what it’s like to work for your company, microsites usually form part of a thus enticing candidates further to apply combination approach to candidate http://client-microsites.hudson.com/. for your role. attraction, and are used to capture the response from other forms of advertising. Our clients use microsites to advertise their pay-per-click campaigns may also be jobs, but also to: recommended to optimise web hits to ▪ profile their company culture, and the site. add “personality and colour” to the employer brand by USINg A RECRUITmENT mICROSITE, yOU CAN bEgIN TO bUIlD A REAl pICTURE Of WHAT IT’S lIkE TO WORk fOR yOUR COmpANy, 7
  • 8. yOUR HUDSON pORTAl Considered by us as “the next generation kEy fEATURES: easily extractable into a format that of microsites” we are able to offer clients suits you the opportunity to develop a full, client ▪ The portal features a status dashboard ▪ The portal provides a snapshot of branded recruitment portal. of job activity, allowing you to check, at diversity information of all applicants a glance, your recruitment activities and The Hudson client portal offering is a who have applied to your jobs the status of your campaigns designated, client branded, secure online ▪ It gives you the ability to make both site offering a further communication ▪ The portal allows you to review on and offline advertising requests for channel that gives you full disclosure to appropriate applications and skill specific vacancies all aspects of your recruitment campaign. matches to your roles, request psychometric tests and view applicants’ ▪ The portal can be branded with your via the portal, you can access current details logo so that employees see it as an vacancies, the status of applications, view extension of your own hiring activities applicant profiles, read your consultants ▪ The portal complements the SlA notes on the candidates, and extract review process by providing up to the The portal can be supplied as part of the management information on all aspects of minute data on Hudson's performance standard Hudson recruitment offering the recruitment process. information, offering you greater and for the most part is complimentary; insight into the delivery of your although any specific customisation to recruitment supplier the portal would attract a development and implementation fee. We provide ▪ It provides a status reporting facility, 24/7 maintenance featuring full back-up services, archiving and recovery. 8
  • 9. OTHER ONlINE The arrival of social networking has many social networks will now allow Hudson regularly integrates social broadened the opportunities for online you to actively promote your brand and networking methods of promotion into candidate attraction. Specific business your opportunity to candidates within candidate attraction strategies. networks can be incredibly fruitful in the network. producing an excellent pool of candidates from which to network. In addition, COmbININg ATTRACTION mETHODS fOR OpTImUm RESUlTS… The vast array of options available for candidate attraction may appear daunting, but importantly, we will select the right combination of attraction modules to suit your requirements. Occasionally, but rarely, is one attraction method appropriate for the roles we recruit. The highly specialist nature of our business, and the roles we recruit for mean that finding the best talent requires combining multiple attraction methods for optimum results. 9
  • 10. CONTACT US aberdeen birmingham dublin Hudson Hudson Hudson 4/5 golden Square victoria Square House 10 lower mount Street Aberdeen victoria Square Dublin 2 Ab10 1RD birmingham United kingdom United kingdom b2 4Aj Tel: +353 (0)1676 5000 Tel: +44 (0)122 462 0262 United kingdom fax: +353 (0)1676 5111 fax: +44 (0)122 462 0362 Tel: +44 (0)121 633 0010 fax: +44 (0)121 633 0862 edinburgh glasgow Hudson Hudson Caledonian Exchange madeleine Smith House 19a Canning Street 6/7 blythswood Square Edinburgh glasgow EH3 8Eg g2 4AD United kingdom United kingdom Tel: +44 (0)131 555 4321 Tel: +44 (0)141 221 8182 fax: +44 (0)131 555 4224 fax: +44 (0)141 248 6008 10
  • 11. leeds london manchester Hudson Hudson Hudson josephs Well Chancery House The Chancery Hanover Walk 53-64 Chancery lane 58 Spring gardens park lane london 5th floor leeds WC2A 1qS manchester lS3 1Ab United kingdom m2 1EW United kingdom Tel: +44 (0)207 187 6000 United kingdom Tel: +44 (0)113 366 3267 fax: +44 (0)207 187 6001 Tel: +44 (0)161 832 7728 fax: +353 (0)113 297 9547 fax: +44 (0)161 839 1375 milton keynes reading Hudson Hudson 500 Avebury blvd greyfriars gate milton keynes 5-7 greyfriars Road mk9 3bE Reading United kingdom Rg1 1NU Tel: +44 (0)1908 547 995 United kingdom fax: +44 (0)1908 547 987 Tel: +44 (0)118 939 1003 fax: +44 (0)118 939 3331