What is the method to get Search engine results, well many say its SEO, or SMO, or SMM and PPC, and PPC is the fastest of all which instantly brings your add on top of Google and start with instant results, but only till the time your PPC account has coins to support it.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Seo myths exposed
1. SEO Myths Exposed
Hello friends, today's post is about uncovering some SEO - myths which are prevailing and must be
exposed.
What is the method to get Search engine results, well many say its SEO, or SMO, or SMM and PPC, and
PPC is the fastest of all which instantly brings your add on top of Google and start with instant results,
but only till the time your PPC account has coins to support it.
Some of the SEO myths you must know are:-
1. Search Engine Optimization is very Expensive:- People consider SEO work as a monotonous job which
is just a task done by school drop outs, if that is what your think please dig deeper in some of the SEO
companies or simply check the SEO resources online.
SEO is purely a consulting job, which require a perfect blend of marketing and technical skills to perform
various activities like
Website Audits ( with different website from different languages and functionalities)
Industry and business specific competition research
Analysing and selecting business specific keywords
Optimizing the website ( includes several parameters )
Landing page optimization
2. Checking content and drafting content marketing strategy
Building Relevant links on high PR sites
Analyzing and Monitoring Results
Each and every task shared above is not a mechanical or tool based job, and require time and a
professional's effort which brings results in longer run.
And to remind you if you are not optimize your marketing like PPC etc will go in vain as the visitor may
don't find your site engaging and optimized to stay and find what he is looking for.
2. It hardly works for businesses: - This myth is the biggest of all. According to research about 60% of
B2B marketing individual admin that Search Engine optimization has a big role to play for the lead
generation and achieving the goals set and a lead generated organically through search engine and SEO
is about 7 times more likely to convert into a customer with respect to other mediums.
The reason is simple, as the need of the customer is identified and thus he is searching for a solution,
which he has found on your website, and thus he is just contacting you for trust and hears a human
before he closes.
Some results also show that visitors are more interested in clicking the organic links rather than ads by
Google.
You must also know that search comes on 4th top internet activity and after Social Media, Video, and
Email. SEO works.
3. Established traditional businesses don't need SEO: - What if your target customer is searching online
for the traditional services you are offering, and can't find you but your other competitors with good
review and feedbacks.
Chances are that if you continue to be offline or don't do SEO, you tradition business will expire soon.
The reason is from pin to flight tickets, people are not leaving anything, they are searching and
researching about the products, and services they wish to buy and looking for valid reasons before they
buy irrespective of whether its traditional or not.
4. My website needs to change for SEO and It is too volatile: - Yes indeed you need to change your
website if it's not fit. Ok let me ask you a question, Do you think a car without brakes, less engine oil,
and with tyres which needs replacement will win a car race OR will it even give some competition? We
all know the answer is NO. The same way a website with symptoms like
a. Increased load time
b. Un even URLs
c. Missing keywords, Title, Description
3. d. Canonicals
e. Poor Site navigation and structure
f. Not Responsive for mobiles
Will win over its competition, no chance, any effort on such a website will be a waste of time and
resources.
So if your website really needs redesign, go for it and let your website work as a sale person for you and
that to 24x7x365.
Yes SEO changes quite frequently, but you don't have to do anything; it's your SEO Vendor who is
responsible for such updates. Google updates and changes its algorithms many times a year yes many a
times sometimes twice in a month. You don't have to worry as most of the changes don't affect your
site, and it's the work of the expert to tackle such changes, so better hire an expert rather than getting
an amateur guy.
5. We can Automate it: - Yes automate it and Spam the web, and then get caught by Google and get
penalised and blacklisted. Well it's true, there are black hat SEO vendors in the industry who run
software's for doing SEO, and automate things which are spam as per search engine guidelines and gets
penalty as soon as search engine gets to know.
Rather it's a good option to invest in SEO tools which tells you exactly what to do and analyze your
competitions online activity and work, so that you can draft a good strategy.
6. It takes time but PPC is faster approach :- PPC - pay per click is almost instantaneous, as soon as your
launch it, you will start seeing the visitors, however SEO is a long term strategy and websites back links,
authority and authenticity needs to be build before getting results.
Some point to keep in mind before you decide
a. Its pay per click, as someone clicks the money is deducted.
b.You have to pay more if you have to be visible on the top.
c. More People clicks on organic results.
d. PPC is expensive in longer run
e. SEO creates long time credibility, and results without increasing costs.
Hope these points have cleared your myths about Search engine optimization, and you must approach
the right SEO Agency to assist you in your online marketing endeavour to grow you business online and
help you take more informed decision.
