1. WEIGHT WATCHERS

2. BACKGROUND
Founded in 1963 by
Jean Nidetch
Registered IPO
Over 28,000 employees
WW provides products and services to assist
individuals on their weight loss journey.

3. CAMPAIGN
We’re not just a weight loss plan,
we’re a weight loss family.

4. GOALS
Increase online membership
Increase revenue per year by 10%.
Create a familial environment for individuals
looking to join our weight loss program

5. TARGET MARKET
Individuals in the United States
Age 25+
Individuals looking to lose weight with a plan
that teaches them how to maintain a healthy
lifestyle by eating right and exercising.

6. MARKETING BUDGET

7. INTERNET MARKETING & SOCIAL
MEDIA
Internet Marketing
 Google AdWords
Social Media
 Facebook Ads
 Promoted Tweets

8. TRACK YOUR POINTS ANYTIME,
ANYWHERE
Weight Watchers Mobile App
Points Tracker
On-the-Go Convenience

9. KEY PERFORMANCE INDICATORS
Increase online memberships and revenue by
10%

10. SUMMARY
 Overall, we are looking to
emphasize the Weight
Watchers environment where
new members feel like family.
 We hope to gain their trust
and make them feel welcome
without judgment.
 In turn, the registration rates
will increase over the course
of the campaign.