2. BACKGROUND
Founded in 1963 by
Jean Nidetch
Registered IPO
Over 28,000 employees
WW provides products and services to assist
individuals on their weight loss journey.
5. TARGET MARKET
Individuals in the United States
Age 25+
Individuals looking to lose weight with a plan
that teaches them how to maintain a healthy
lifestyle by eating right and exercising.
10. SUMMARY
Overall, we are looking to
emphasize the Weight
Watchers environment where
new members feel like family.
We hope to gain their trust
and make them feel welcome
without judgment.
In turn, the registration rates
will increase over the course
of the campaign.