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HOW TO GROWYOUR BUSINESS WITH INSTAGRAM & PINTEREST
Taught By Molly O’Kane
bloggerithm.com/blog
What is the hardest part
about being a small
business owner?
We will use the answers later
This workshop will be perfect for you….
• If you currently have a small
business
• If you’re new to social media
• If you’re looking to grow your
business
My Promise to You
1. All about Pinterest & Instagram
2. Loads of ideas to try out
3. There are tools to make your life easier!
In about 3 hours you’re going to learn:
Why are you
excited about this
class?
What do you
want to learn?
Pinterest and instagram_for_small_business
Meet Molly
Social Media & Marketing Consultant
for San Francisco Small Business
Development Center
With over a decade of starting new programs
from scratch, speaking, and most
importantly, real-life, in-the-trenches
business experience.
I started helping small business owners over
three years ago deal with the sometimes
overwhelming marketing, advertising & social
media aspects of starting a new business.
Close your eyes
and think of your
best customer
25
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25 25 28
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27
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30
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Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat
% Users by Age in 2016
18-29 30-49 50-64 65+
www.globalmediainsight.com/blog/social-media-users-infographic
www.statista.com/statistics/326452/snapchat-age-group-usa
48 51
45
29
62
54
30
52 49 55 71 38 46 70
Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat
Users: Male/ Female
Male Female
www.globalmediainsight.com/blog/social-media-users-infographic
www.statista.com/statistics/326452/snapchat-age-group-usa
Review TOOLS: HASHTAG
RESEARCH
• Hashtagify is a hashtag search
engine with data about
hashtags. $9.99/mo.
• RiteTag notifies you when new
hashtags emerge for your
topic. $49/yr.
• Google Trends
• Google Plus Classic View
Hashtagify.me See How it Works
Google Trends
•Buzzosumo –Analyze what
content performs best for
any topic or competitor
ASSETS NEEDED:
PHOTOS
Types:
• Product
• Life Style
• Casual
• Banners
• Ads
• Cover Photos
• Blog Image
What Is Pinterest
Pinterest is the
world’s catalog of
ideas. Find and save
recipes, parenting
hacks, style
inspiration and other
ideas to try.
Pinterest and instagram_for_small_business
Pinterest- How Does it Work
Pinterest and instagram_for_small_business
Pinterest and instagram_for_small_business
Get out your phones
or computers, log in
to your Pinterest
account if you have
one.
Pinterest- Next slides we will do together
Pinterest- Step 1 Create an account
Profile
• Pick a profile image that
will help people recognize
you (logos work great).
• Profile images look their
best at 160 x 165 pixels.
• Write a profile description
to introduce your brand &
what inspires you.
Pinterest- Step 2 Eye Catching Profile
Insert your rotating showcase
• Rotating showcase-it’s the
first thing people see.
• Choose up to five of your
boards to feature.
• If you have any Buyable
Pins to share, highlight
them in the first “Shop”
slot.
• Update your showcase to
highlight what’s new this
season, what’s on sale or
whatever else makes
sense for your business.
Pinterest- Step 3 Create Your Rotating Showcase
(new)
Pinterest- Where to Find Rotating Showcase
Post 3 + Per Day
Pinterest and instagram_for_small_business
Create Boards
• Start with about 5-
10 boards. Name
one with your
business name, or
even something like
“My Designs.” The
rest will be more
general — food,
places, fashion,
etc., or you can
keep with a theme.
Goal is 20+ Boards
Pinterest- What To Do
Pinterest- Research
Pinterest- Research
Boards
• Give your boards clear
names so people can tell
what’s on them
• keep name to 20
characters or less.
• Add a board description,
include keywords
• For each board, choose a
compelling cover Pin that
quickly gives people a
sense for what’s on that
board
Pinterest- Naming Boards
Boards
• Use secret boards as a
staging tool to make
sure new boards are
ready for prime time
before you launch them
to the public.
Pinterest- Boards
Boards
Put your most relevant
boards at the top.
• seasonal boards
• boards with the most
repins.
Pinterest- Boards
https://www.pinterest.com/lowes/
Boards
• Try Pinning a handful of
Pins at once that together
tell a story and capture
the imagination.
• For example, a Pin of a
patterned dress next to
the place that inspired it
is more compelling than
just a product photo.
Pinterest- Boards
Container Store https://www.pinterest.com/containerstore
Launchgrowjoy.com
Launchgrowjoy.com
Launchgrowjoy.com
Launchgrowjoy.com
Pinterest- Create Boards
• Piggyback on the Popular:
• Tutorials,
• Follower-friendly tips and tricks,
• Inspiring and/or funny quotes,
• Deadline-oriented results,
• Resource libraries,
• Photo-heavy infographics,
• Must-share photos
• List 5-10 Boards You would
create?
_________________________
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_________________________
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_________________________
_________________________
_________________________
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Break Time – 10
minutes
The ideal aspect ratio for a Pin is 2:3 (600px
wide x 900px high).
High Quality
High Resolution
Consider text overlays for clarity
Focus on a single product or multiple
products to appeal to different tastes
Write detailed descriptions
Pinterest- A Pin
Be picky with color your
choices
Data also shows that images with
dominant colors (such as red, dark
green, pink) are shared 3X more
than images that don’t contain
them.
In addition, red or orange images
are repinned twice as often.
Pinterest- Color
• Pin at least once a day so
your followers get fresh
content in their home feeds.
• Don’t just Pin your own
stuff.
Idea: Partner with bloggers
and lifestyle websites to Pin
their content.
• Make sure your Pins link
back to somewhere helpful.
Get more referral traffic to
the right places.
Pinterest- Pinning How to
Pinterest- What to Pin
Sell the lifestyle
USE HASHTAGS
more search-friendly.
Promoting a new campaign of
some sort?
1. Create a pinboard around it
2. tag it with a hashtag you’re also
using on Twitter and Facebook
Pinterest- Use Hashtags
Engage with Other’s Pins Start
following users you think would
want to follow you back.
Follow other peoples boards
Like and comment on others pins.
Helps get you noticed
Pinterest- What to Do
https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf
Create a user generated board:
customers using product board
or
Group Board
1. Enabling other users to
contribute their own pins to
your pin boards, (group
Board)
2. Pick out a few of your top
evangelists or customers
3. create a board dedicated to
their pins.
Pinterest- User Generated Content
https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/
Contest tips:
• Be Creative. Modcloth wins at contests by keeping
them fun and original.
• Make it Worth it. Forever 21 asks followers to
create an entire board, but puts a $1000 gift card on
the table as incentive.
• Get Inspired. Look to other brands for contest
ideas that might work for you.
• Use an App. Apps like Gleam.io, Wishpond or
Woobox can help organize your contest and host it
on your site or Facebook.
Pinterest- What to Pin
Run a Pinterest Contest
Participate in Group Boards
• Allows you to have another way to
be discovered.
• “Going where you customers are
already hanging out”
Pinterest- What to Pin
AVOID HUMAN FACES IN
VISUALS
Data shows that Images with no
human faces are shared 23%
more than those with them.
When selecting photos for your
Pinterest boards, be sure to use a
variety of photos and illustrations
Pinterest-Images
https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329
Buyable Pins let people
buy your products
without ever leaving
Pinterest.
Only can do with these
platforms
• BigCommerce:
• Demandware:
• Shopify:
Pinterest- Make Pins Buyable
Rich Pins
What is a Rich Pins are Pins that
include extra information right on
the Pin itself.
• app,
• movie,
• recipe,
• article,
• product
• place.
• To get started, you'll need to prep your
website with meta tags, test out your Rich
Pins and apply to get them on Pinterest.
Pinterest- What to Pin
https://business.pinterest.com/en/rich-pins
• Click-Through Rate – improvement in
CTR for many merchants. Target reported
a 70% increase in traffic from
Pinterest when Rich Pins were enabled.
• Discoverability – images become eligible
for Pinterest’s own curated categories. The
“Gifts” feed, for example, only considers
Rich Pins for inclusion.
• Price Notifications – if you reduce the
price of your product or run a sale,
customers who repinned your products will
receive an email from Pinterest notifying
them of the price drop and prompting them
to buy.
Pinterest- Rich Pins
https://business.pinterest.com/en/rich-pins
Pinterest- Create Pin
Pinterest- Create Pin
Pinterest- Your Turn Create Some Pins
Image Board Description Link (URL) Place (location)
Pinterest- add a pin-it button to your website
https://developers.pinterest.com/tools/widget-builder/?
Pinterest- Analytics
Demographic info
• Country
• Gender
• City
• Languages
Pinterest- Analytics
Get to Know
your
Audience
better
Pinterest- Analytics
Activity From
website
• Impressions
• Clicks
• Repins
• Original pins
• Save Button
Pinterest- Ads
Tips:
Be authentic
Promote high
quality content
Use Vertical Image
Track Results
Pinterest Tag
Pinterest- Ads
Targeting
• Interest targeting
• Keyword targeting-
Try to have a
focused and targeted
approach with
Pinterest
keywords. Don’t add
too many
• Customer database
targeting
Pinterest- Ads
Some differences with Pinterest ads
Link to a web page that shares more information
about your value proposition and gives the user the
"choice" to convert.
Not lead generation landing page
Subtle or soft CTAs such as
"Sign up today for a free trial,"
"Download this free guide,"
"Here's how to write a compelling blog post") when
promoting a checklist you'll be redirecting them to.
Pinterest Success Stories
BuzzFeed (online Magazine) 5 Lessons Using
Pinterest
1. Pinterest is a huge driver of traffic.
“Pinterest is BuzzFeed’s second largest social
network referrer. It also has a much longer
lifecycle than other social networks, often
driving traffic to posts months after publication.
In fact, more than half of BuzzFeed's traffic from
Pinterest goes to posts published more than 2
months ago,” said Dao Nguyen, VP of Growth
and Data at Buzzfeed.
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed 5 Lessons Using Pinterest
2. You might be surprised by how Pins drive
traffic.
Pins that get the most saves aren’t always the
ones that drive the most traffic.
Some Pins (like funny ones) are so compelling
that readers click immediately to see the rest of
the post. They may save later, or they may not.
Other Pins, like beautiful images of food or
travel, get saved a lot but readers don’t click
through until later.
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed 5 Lessons Using Pinterest
3. It’s smart to experiment.
BuzzFeed posts from classic categories like
Beauty, Home, Crafts, Fitness and Food do well
on Pinterest, but they’ve learned that other
topics like tattoos, books, Disney-inspired posts
and humor do well, too. In fact, of the top 100
BuzzFeed posts on Pinterest, over 30% of the
traffic are to funny posts.
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed 5 Lessons Using Pinterest
4. Make content easy to Pin, especially from
mobile.
• makes it easy for readers to Pin by integrating
Save buttons and “Follow us on Pinterest”
widgets on their site. They also increased the
size of the Save button on their share bars
and on individual images for readers coming
from Pinterest.
• 77% of visits from Pinterest to BuzzFeed are
on mobile
https://business.pinterest.com/en/success-stories/buzzfeed
BuzzFeed 5 Lessons Using Pinterest
5. Learn what makes a great Pin for you.
The BuzzFeed team has found that designing
one Pinterest-ready image—like this one of
fruit-infused waters— that lives at the top of a
post encourages more clickthroughs, especially
when the image is tall and inspiring.
writing good Pin descriptions is important,
especially if the image isn’t beautiful but is
really interesting or useful.
Positive descriptions are generally more saved
and clicked because they’re easier to discover.
https://business.pinterest.com/en/success-stories/buzzfeed
Sephora (Make Up)
• Use email to encourage Pinterest
engagement
• Encourage customers to pin their shopping
lists
• Make it easy to save from your website with
the Save button
• 60% growth in traffic from Pinterest
• 15x more average spend from Pinners,
compared to the average Facebook user
https://business.pinterest.com/en/success-stories/sephora
“We realize that clients are busy and
don’t always have time to immediately
purchase products from our emails. We
wanted to make it easy for them to save
for later if they saw something they
liked, but weren’t quite ready to buy.”
Forevermark (Engagement Rings)
• Get there first: Pinterest lets you connect
with your target customers before they even
know they need you. Use Promoted Pins to
reach them when they’re most receptive.
• Use search targeting: Search is one of the
most common behaviors on Pinterest. Place
your brand in front of your customers as they
are just starting to think about their
engagement or plan their wedding.
• Be helpful: People are more likely to save
Pins they find useful, so focus on educating
your audience before you start selling to
them.
https://business.pinterest.com/en/success-stories/forevermark
Because they were targeting their
audience early in the consideration cycle,
Forevermark used general keywords like
“engagement rings,” “diamond
jewelry,” and “wedding ideas.”
Forevermark
• Engagement rates were 4x higher than the
vertical average, which means
Forevermark’s audience is getting closer to
action
• 50% higher than average save rate,
generating valuable earned media (free
impressions) for the brand
• 18% of impressions were earned, thanks to
Forevermark’s save rate.
https://business.pinterest.com/en/success-stories/forevermark
Caribou Coffee (Coffee
Roaster)
• share memorable quotes,
• inspiring photos,
• their favorite flavor
combinations and coffee
drinks and
• great Pins they curated from
other people.
Launch: Real Inspiration
Blend
Pinners added inspiring
images with the hashtag
#InspireCaribou
https://business.pinterest.com/en/success-stories/caribou-coffee
The campaign was a huge success, garnering more
than 11 million media impressions, and achieving a
Facebook clickthrough rate that was 73% higher than
the industry average and a Twitter engagement rate
that was double the industry average.
• Tailwind App A new standard in Visual Marketing, Analytics and Management.
Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions,
and Analyze Results. All in One Platform. Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions, and Analyze Results. Cost:
$10/month
• Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social
networks, schedule unlimited posts, recycle evergreen content, collaborate with
your team, and analyze performance - all from a single dashboard. $24/mo.
• BoardBooster is a pin scheduling tool for bloggers. It helps manage Pinterest
accounts by automatically spreading new pins over ideal pinning hours. Free to
$5/mo.
• Follow Liker is an optimized and automated versions of Twitter, Instagram,
Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for
each media
Tools to Use with Pinterest
• Board sections
• Soon you’ll be able to add sections to your boards, making it
easy to organize Pins the way you want to. This means you
can save all your ideas to a single board, organize into
sections, and easily find them later.
Coming Soon Pinterest
Learn More Pinterest
• How to Make Great Pins
https://business.pinterest.com/sites/business/files/how-to-
make-great-pins-guide-en.pdf
• Best Practice Guide for Business
https://business.pinterest.com/sites/business/files/best-
practice-guide-en.pdf
Break Time –
5 minutes
Instagram is a fun and quirky
way to share your life with
friends through a series of
pictures. Snap a photo with
your mobile phone, then
choose a filter to transform
the image into a memory to
keep around forever.
Pinterest and instagram_for_small_business
• The average Instagram user spends 21
minutes per day on the network, according to
Econsultancy.
• Top brands get 58 times higher engagement
than Facebook and 120 times higher than
Twitter, says Forrester.
• The visual format offers a natural fit for
promoting branded campaigns, lifestyle and
retail content, and increasing employee and
customer loyalty.
Instagram- Why Use
Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram-
stats-marketers-need-toknow/
2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram-
stats-marketers-need-toknow/
3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04-29-
instagram_is_the_king_of_ social_engagement
Instagram- Create Account
Instagram- Create Account
Profile Picture
Simple is best.
brand's logo or a
graphic symbol.
Keep in mind it will be
cropped into a circle
and appear as a 150
x 150 pixel image
Instagram- Create Account
https://business.instagram.com/gettingstarted
Post 2+ Per Day
Instagram- Posting Tips
• Post Consistently
• High Quality Photos (1080 pixel width for
best quality)
• Think Square
• Have a recognizable face
• Take time to write great descriptions-People
like worldy descriptions
such as “A beautiful day no matter rain or
shine because yoga replenishes your soul.”
#Hashtags
• To join in what’s trending –
Trending hashtags are those
which are viral at a given
moment.
• To connect with a niche –
Finding related hashtags takes
some digging.
• All of the 30 that you’re allowed
to
Instagram- What to Post
Show Your Product Catalogue
in Motion
• This gives your followers an
opportunity to see your
products in a context they can
relate to in their day to day
lives.
Instagram- What to Post
Show Your Product
in Fun Ways
Instagram- What to Post
Products, Paint A Mood
• Keep it casual and give
consumers an emotional
context to identify with.
• Focus on answering
questions such as “What
will I feel if I own this
thing? What will it say
about me?”
Instagram- What to Post
https://www.instagram.com/benandjerrys/
Get Your
Instagram
Followers
Tagging Their
Friends
Instagram- What to Post
Run Giveaways and Contests
Like or Follow to win
email gated
User Generated Content
How: Offer a prize people are
interested in winning and ask
them to like your profile, like the
post, and @ mention one friend
per entry.
Partner on contests
Instagram- What to Post
Behind the Scenes
Nothing says engagement like giving
your followers the ability to see
what happens behind the scenes
and giving them a chance to like
and comment.
Show how your product is made
Instagram- What to Post
Break Time –
10 minutes
Regram user generated
content
User generated content is
content (photos and
captions) that the users of
your product create
themselves.
If you setup a branded
hashtag (check nobody else
is using it first and then just
start using it)
Instagram- What to Post
https://www.instagram.com/p/BGK6Lc0su9j/
Regram How To:
• Ask for permission
• Avoid edits if possible
• Alway, always, always
give proper credit
The best way to provide
appropriate attribution is
to simply state it outright,
i.e. “Photo Credit:
@username,” “Credit:
@username,” or
“Captured by
@username.”
Instagram- What to Post
https://www.instagram.com/p/BC_UEddLd35/
Delight with Flash Sales
Pump up your followers’ feeds with
bonuses, special offers, and insider
announcements.
41% of Instagrammers state that they
follow, or would follow, a brand to take
advantage of perks and giveaways, give
followers that incentive
Instagram- What to Post
Share Event
Promote events and
shows on Instagram.
posts with a geotag get
79% percent more
engagement!
Instagram- What to Post
Inspire People
• share new
perspectives that
a customer
wouldn’t see in
their everyday
life.
Instagram- What to Post
Instagram Stories
• a new feature that lets you share all the moments of
your day, not just the ones you want to keep on your
profile.
• As you share multiple photos and videos, they appear
together in a slideshow format: your story.
• The photos and videos will disappear after 24 hours
and won’t appear on your profile grid or in feed.
• Unlike regular posts, there are no likes or public
comments.
• Ideas: Deliver Special Offers, Show Off Your
Creative Process, Share a Raw, Informal Glimpse
Into Your Business
Instagram- What to Post
Engagement is a virtuous circle
• more engagement will also lead
to new followers & more
engagement.
• You want the engagement in the
first hour or so of posting for it to
keep boosting.
• Engage with your followers in
the comments
Instagram- What to Post
Engagement
comment
converse
engagement
follow
• Call out your
Instagram
shopping
experience on
your website
Instagram- & Your Website
https://gardensofthesun.net/pages/shop-insta
• Feature other
influencers in your
space and reach
through to their
audiences
• One thing that works
well on any social
network is getting other
influencers involved in
the creation of your
content.
Instagram- Influencers
Birchbox teamed with Emily Schuman to curate and promote their May box. The
dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who
has more than 260,000 Instagram followers) both promoted this partnership
with five Instagram photos, which received over 18,000 likes and reached more
than 550,000 consumers.http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/
• From April 19 to April 23 (the days that the
Unicorn Frappuccino was available for
purchase), 90,000 pictures were posted on
Instagram using the hashtag
#unicornfrappuccino. Only two of these
photos were organically posted by
Starbucks.
• creating a product that is social media–
friendly, making it available for a short
period of time, and using a hashtag so
users can feel like part of a community
makes for a great marketing campaign.
Unicorn Frappuccino’s Social Media Impact
http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact
• Social Media started June
• Party with Bloggers &
Media July 28
• Opened to Public August 1
• $32-$35 tickets 20 tickets
Every ½ Hour
• Releasing a month at a
time
• She already had a large
following Oh Happy day
Color Factory
Instagram Ads
According to a Facebook-
commissioned survey conducted
this year by Kantar, only 21 percent
of all purchases are made within a
day of discovery.
Instagram Success Stories
PURA VIDA BRACELETS
Ads featured influencers wearing the ring
in different settings: on a beach, in the city,
while enjoying a coffee.
Campaign Results:
• 2X higher return on ad spend compared to
conversion-optimized ads, as well as a 14%
increase in return on ad spend for website
purchases.
• 10% increase in order values for purchases
(from value-optimized ads)
• 6% lower cost per action (compared to
conversion-optimized ads) https://business.instagram.com/success/pura-vida-bracelets-2/
DOBRA (wallets)
Dynamic Carousel
Event: Remarketing
Campaign Results:
• 30X return on its Instagram investment
and a 32% decrease in its shopping cart
recovery cost. In all, Instagram accounted
for 25% of the total sales of the
company’s remarketing campaign.
https://business.instagram.com/success/dobra/
SAX IN THE BEAT (band)
Video ads-showed the group in action, playing
at parties and other types of events. Four short
clips, showing a version of one of Sax In The
Beat’s hit songs, plus images of highlights from
several shows.
Copy: provided contact numbers with a short
presentation of the band.
CTA: Book Now or Find Out More.
Campaign Results:
• price quote requests have gone up 15% and 25%
of all customers now come from
Instagram. campaign. https://business.instagram.com/success/sax-in-the-beat//
BEATS BY DRE (Headphones)
Instagram Stories
Tested different stories
Campaign Results:
• 15% higher click-through rate, compared to other
channels
• 29% increase in purchase lift
• 11X lift in traffic to website
• 16X lift in unique user engagement
https://business.instagram.com/success/beats-by-dre/
Instagram- Your Turn Create Post
• Image
• Description
• Hashtags (include location
tags)
• Tag People
• List 5-10 Posts You would
create?
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Change to a
Instagram
Business Acct
Insights for Posts and stories
• Impressions: Total number of times
your post or story was seen
• Reach: Number of unique accounts
who saw your post or story
• Website Clicks: Number of accounts
that have tapped the website link on
your Business Profile
• Follower Activity: Average times your
followers are on Instagram on a typical
day
• Video Views: Number of times your
video was viewed for 3 or more
seconds
• Saves: The number of unique
accounts that saved your post
Top Posts
• Can filter for:
• Type
• Days
• Reach, Engagement
• Or see data for an individual post
• Follower Activity: Average times
your followers are on Instagram on
a typical day
• Gender
• Age
• Location
• Most likely to log in to Instagram
New
Choose who can comment on
their posts
set comments from just their
followers, or
people they also follow
Tools for Instagram
• Boomerang Boomerang is an app for creating fun, 1-second long videos with no
audio. Free
• VSCO has emerged as the reigning champ of creating beautiful photos on-the-
go. Free
• Tailwind App A new standard in Visual Marketing, Analytics and Management.
Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions,
and Analyze Results. All in One Platform. Discover Content, Schedule Posts,
Monitor Conversations, Launch Promotions, and Analyze Results. Cost:
$10/month
• Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted
with links that drive customers directly to product pages. Cost: $20/month
• Iconosquare Instagram analytics made easy. Measure your performance and
optimize your strategy. Track hashtags. Benchmark against your competitors.
$9/mo.
• WEBSTA Get easy-to-understand data and statistics about your Instagram
account and make smart marketing decisions with WEBSTA!
Instagram- ROI Tracking
• FYI- Because
you can’t click
direct on links
except in
profile
description, it’s
difficult for
small
businesses to
track.
• Make sure to
ask customers
how they hear
about you.
Instagram Tool- Inselly Free
Uses the profile–link–to–storefront method of selling. It
comes with the added bonus of the Inselly hashtag.
Instagram Tool- Shopseen & Post Cart
Shopseen will create a storefront using your
profile link
Instagram Tool- Soldsie + Shopify
Ask your buyers to make purchases by
commenting “sold” directly on the post and
including any necessary size/color/selection
information.
Learn More Instagram
• Marketers Guide to Instagram
https://blog.kissmetrics.com/marketers-guide-to-instagram/
• The Beginner's Guide To Influencer Marketing on Instagram
https://www.shopify.com/blog/115935109-the-beginners-
guide-to-influencer-marketing-on-instagram
•For Pinterest
•Schedule Pins,
•Discover Content,
Monitor Pinterest,
and Measure Results.
•All in One Platform.
Scheduling Organization Tools: Tailwind
•For
Instagram
Schedule &
manage your
Instagram
posts
Scheduling Organization Tools: Later
FollowingTools: Audiense Free trial $31/mo
• Google Analytics: Google Analytics makes it easy to
track your traffic from social media, create campaigns
and figure out your ROI. It’s also helpful for tracking
metrics for social media sites that don’t give you a great
amount of data like Snapchat or Instagram.
• Individual social media platforms: Certain platforms
like Facebook, Twitter and Pinterest will give you further
insight and metrics that will be helpful depending on
your goals.
Tracking Social Media Success (ROI)
What Did We Learn Today
• Learned more about Pinterest
& Instagram
• Reviewed assets we need for
social media
• Tools To Save Time
If you loved the class, I would love to hear about how
you will use what you learned
Before you leave write a review
@Bloggerithm on Facebook
Index Card Promise
Contact Info:
Molly O’Kane
bloggerithm@gmail.com
Visit: bloggerithm.com

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Pinterest and instagram_for_small_business

  • 1. HOW TO GROWYOUR BUSINESS WITH INSTAGRAM & PINTEREST Taught By Molly O’Kane bloggerithm.com/blog
  • 2. What is the hardest part about being a small business owner? We will use the answers later
  • 3. This workshop will be perfect for you…. • If you currently have a small business • If you’re new to social media • If you’re looking to grow your business
  • 4. My Promise to You 1. All about Pinterest & Instagram 2. Loads of ideas to try out 3. There are tools to make your life easier! In about 3 hours you’re going to learn:
  • 5. Why are you excited about this class? What do you want to learn?
  • 7. Meet Molly Social Media & Marketing Consultant for San Francisco Small Business Development Center With over a decade of starting new programs from scratch, speaking, and most importantly, real-life, in-the-trenches business experience. I started helping small business owners over three years ago deal with the sometimes overwhelming marketing, advertising & social media aspects of starting a new business.
  • 8. Close your eyes and think of your best customer
  • 9. 25 34.5 53 37 34 15 23 45 31.5 25 25 28 72 31 1516.5 11 12 27 8 30 129.5 6 10 17 3 21 2 0 10 20 30 40 50 60 70 80 90 100 Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat % Users by Age in 2016 18-29 30-49 50-64 65+ www.globalmediainsight.com/blog/social-media-users-infographic www.statista.com/statistics/326452/snapchat-age-group-usa
  • 10. 48 51 45 29 62 54 30 52 49 55 71 38 46 70 Facebook Instagram Twitter Pinterest YouTube Linkedin Snap Chat Users: Male/ Female Male Female www.globalmediainsight.com/blog/social-media-users-infographic www.statista.com/statistics/326452/snapchat-age-group-usa
  • 11. Review TOOLS: HASHTAG RESEARCH • Hashtagify is a hashtag search engine with data about hashtags. $9.99/mo. • RiteTag notifies you when new hashtags emerge for your topic. $49/yr. • Google Trends • Google Plus Classic View
  • 14. •Buzzosumo –Analyze what content performs best for any topic or competitor
  • 15. ASSETS NEEDED: PHOTOS Types: • Product • Life Style • Casual • Banners • Ads • Cover Photos • Blog Image
  • 16. What Is Pinterest Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try.
  • 21. Get out your phones or computers, log in to your Pinterest account if you have one. Pinterest- Next slides we will do together
  • 22. Pinterest- Step 1 Create an account
  • 23. Profile • Pick a profile image that will help people recognize you (logos work great). • Profile images look their best at 160 x 165 pixels. • Write a profile description to introduce your brand & what inspires you. Pinterest- Step 2 Eye Catching Profile
  • 24. Insert your rotating showcase • Rotating showcase-it’s the first thing people see. • Choose up to five of your boards to feature. • If you have any Buyable Pins to share, highlight them in the first “Shop” slot. • Update your showcase to highlight what’s new this season, what’s on sale or whatever else makes sense for your business. Pinterest- Step 3 Create Your Rotating Showcase (new)
  • 25. Pinterest- Where to Find Rotating Showcase
  • 26. Post 3 + Per Day
  • 28. Create Boards • Start with about 5- 10 boards. Name one with your business name, or even something like “My Designs.” The rest will be more general — food, places, fashion, etc., or you can keep with a theme. Goal is 20+ Boards Pinterest- What To Do
  • 31. Boards • Give your boards clear names so people can tell what’s on them • keep name to 20 characters or less. • Add a board description, include keywords • For each board, choose a compelling cover Pin that quickly gives people a sense for what’s on that board Pinterest- Naming Boards
  • 32. Boards • Use secret boards as a staging tool to make sure new boards are ready for prime time before you launch them to the public. Pinterest- Boards
  • 33. Boards Put your most relevant boards at the top. • seasonal boards • boards with the most repins. Pinterest- Boards https://www.pinterest.com/lowes/
  • 34. Boards • Try Pinning a handful of Pins at once that together tell a story and capture the imagination. • For example, a Pin of a patterned dress next to the place that inspired it is more compelling than just a product photo. Pinterest- Boards Container Store https://www.pinterest.com/containerstore
  • 39. Pinterest- Create Boards • Piggyback on the Popular: • Tutorials, • Follower-friendly tips and tricks, • Inspiring and/or funny quotes, • Deadline-oriented results, • Resource libraries, • Photo-heavy infographics, • Must-share photos • List 5-10 Boards You would create? _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________
  • 40. Break Time – 10 minutes
  • 41. The ideal aspect ratio for a Pin is 2:3 (600px wide x 900px high). High Quality High Resolution Consider text overlays for clarity Focus on a single product or multiple products to appeal to different tastes Write detailed descriptions Pinterest- A Pin
  • 42. Be picky with color your choices Data also shows that images with dominant colors (such as red, dark green, pink) are shared 3X more than images that don’t contain them. In addition, red or orange images are repinned twice as often. Pinterest- Color
  • 43. • Pin at least once a day so your followers get fresh content in their home feeds. • Don’t just Pin your own stuff. Idea: Partner with bloggers and lifestyle websites to Pin their content. • Make sure your Pins link back to somewhere helpful. Get more referral traffic to the right places. Pinterest- Pinning How to
  • 44. Pinterest- What to Pin Sell the lifestyle
  • 45. USE HASHTAGS more search-friendly. Promoting a new campaign of some sort? 1. Create a pinboard around it 2. tag it with a hashtag you’re also using on Twitter and Facebook Pinterest- Use Hashtags
  • 46. Engage with Other’s Pins Start following users you think would want to follow you back. Follow other peoples boards Like and comment on others pins. Helps get you noticed Pinterest- What to Do https://business.pinterest.com/sites/business/files/best-practice-guide-en.pdf
  • 47. Create a user generated board: customers using product board or Group Board 1. Enabling other users to contribute their own pins to your pin boards, (group Board) 2. Pick out a few of your top evangelists or customers 3. create a board dedicated to their pins. Pinterest- User Generated Content https://www.pinterest.com/stitchfix/ladies-in-stitch-fix/
  • 48. Contest tips: • Be Creative. Modcloth wins at contests by keeping them fun and original. • Make it Worth it. Forever 21 asks followers to create an entire board, but puts a $1000 gift card on the table as incentive. • Get Inspired. Look to other brands for contest ideas that might work for you. • Use an App. Apps like Gleam.io, Wishpond or Woobox can help organize your contest and host it on your site or Facebook. Pinterest- What to Pin Run a Pinterest Contest
  • 49. Participate in Group Boards • Allows you to have another way to be discovered. • “Going where you customers are already hanging out” Pinterest- What to Pin
  • 50. AVOID HUMAN FACES IN VISUALS Data shows that Images with no human faces are shared 23% more than those with them. When selecting photos for your Pinterest boards, be sure to use a variety of photos and illustrations Pinterest-Images https://cdn2.hubspot.net/hubfs/53/offers/An-Introduction-to-Pinterest-for-Business.pdf?t=1485574486329
  • 51. Buyable Pins let people buy your products without ever leaving Pinterest. Only can do with these platforms • BigCommerce: • Demandware: • Shopify: Pinterest- Make Pins Buyable
  • 52. Rich Pins What is a Rich Pins are Pins that include extra information right on the Pin itself. • app, • movie, • recipe, • article, • product • place. • To get started, you'll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. Pinterest- What to Pin https://business.pinterest.com/en/rich-pins
  • 53. • Click-Through Rate – improvement in CTR for many merchants. Target reported a 70% increase in traffic from Pinterest when Rich Pins were enabled. • Discoverability – images become eligible for Pinterest’s own curated categories. The “Gifts” feed, for example, only considers Rich Pins for inclusion. • Price Notifications – if you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy. Pinterest- Rich Pins https://business.pinterest.com/en/rich-pins
  • 56. Pinterest- Your Turn Create Some Pins Image Board Description Link (URL) Place (location)
  • 57. Pinterest- add a pin-it button to your website https://developers.pinterest.com/tools/widget-builder/?
  • 58. Pinterest- Analytics Demographic info • Country • Gender • City • Languages
  • 59. Pinterest- Analytics Get to Know your Audience better
  • 60. Pinterest- Analytics Activity From website • Impressions • Clicks • Repins • Original pins • Save Button
  • 61. Pinterest- Ads Tips: Be authentic Promote high quality content Use Vertical Image Track Results Pinterest Tag
  • 62. Pinterest- Ads Targeting • Interest targeting • Keyword targeting- Try to have a focused and targeted approach with Pinterest keywords. Don’t add too many • Customer database targeting
  • 63. Pinterest- Ads Some differences with Pinterest ads Link to a web page that shares more information about your value proposition and gives the user the "choice" to convert. Not lead generation landing page Subtle or soft CTAs such as "Sign up today for a free trial," "Download this free guide," "Here's how to write a compelling blog post") when promoting a checklist you'll be redirecting them to.
  • 65. BuzzFeed (online Magazine) 5 Lessons Using Pinterest 1. Pinterest is a huge driver of traffic. “Pinterest is BuzzFeed’s second largest social network referrer. It also has a much longer lifecycle than other social networks, often driving traffic to posts months after publication. In fact, more than half of BuzzFeed's traffic from Pinterest goes to posts published more than 2 months ago,” said Dao Nguyen, VP of Growth and Data at Buzzfeed. https://business.pinterest.com/en/success-stories/buzzfeed
  • 66. BuzzFeed 5 Lessons Using Pinterest 2. You might be surprised by how Pins drive traffic. Pins that get the most saves aren’t always the ones that drive the most traffic. Some Pins (like funny ones) are so compelling that readers click immediately to see the rest of the post. They may save later, or they may not. Other Pins, like beautiful images of food or travel, get saved a lot but readers don’t click through until later. https://business.pinterest.com/en/success-stories/buzzfeed
  • 67. BuzzFeed 5 Lessons Using Pinterest 3. It’s smart to experiment. BuzzFeed posts from classic categories like Beauty, Home, Crafts, Fitness and Food do well on Pinterest, but they’ve learned that other topics like tattoos, books, Disney-inspired posts and humor do well, too. In fact, of the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny posts. https://business.pinterest.com/en/success-stories/buzzfeed
  • 68. BuzzFeed 5 Lessons Using Pinterest 4. Make content easy to Pin, especially from mobile. • makes it easy for readers to Pin by integrating Save buttons and “Follow us on Pinterest” widgets on their site. They also increased the size of the Save button on their share bars and on individual images for readers coming from Pinterest. • 77% of visits from Pinterest to BuzzFeed are on mobile https://business.pinterest.com/en/success-stories/buzzfeed
  • 69. BuzzFeed 5 Lessons Using Pinterest 5. Learn what makes a great Pin for you. The BuzzFeed team has found that designing one Pinterest-ready image—like this one of fruit-infused waters— that lives at the top of a post encourages more clickthroughs, especially when the image is tall and inspiring. writing good Pin descriptions is important, especially if the image isn’t beautiful but is really interesting or useful. Positive descriptions are generally more saved and clicked because they’re easier to discover. https://business.pinterest.com/en/success-stories/buzzfeed
  • 70. Sephora (Make Up) • Use email to encourage Pinterest engagement • Encourage customers to pin their shopping lists • Make it easy to save from your website with the Save button • 60% growth in traffic from Pinterest • 15x more average spend from Pinners, compared to the average Facebook user https://business.pinterest.com/en/success-stories/sephora “We realize that clients are busy and don’t always have time to immediately purchase products from our emails. We wanted to make it easy for them to save for later if they saw something they liked, but weren’t quite ready to buy.”
  • 71. Forevermark (Engagement Rings) • Get there first: Pinterest lets you connect with your target customers before they even know they need you. Use Promoted Pins to reach them when they’re most receptive. • Use search targeting: Search is one of the most common behaviors on Pinterest. Place your brand in front of your customers as they are just starting to think about their engagement or plan their wedding. • Be helpful: People are more likely to save Pins they find useful, so focus on educating your audience before you start selling to them. https://business.pinterest.com/en/success-stories/forevermark Because they were targeting their audience early in the consideration cycle, Forevermark used general keywords like “engagement rings,” “diamond jewelry,” and “wedding ideas.”
  • 72. Forevermark • Engagement rates were 4x higher than the vertical average, which means Forevermark’s audience is getting closer to action • 50% higher than average save rate, generating valuable earned media (free impressions) for the brand • 18% of impressions were earned, thanks to Forevermark’s save rate. https://business.pinterest.com/en/success-stories/forevermark
  • 73. Caribou Coffee (Coffee Roaster) • share memorable quotes, • inspiring photos, • their favorite flavor combinations and coffee drinks and • great Pins they curated from other people. Launch: Real Inspiration Blend Pinners added inspiring images with the hashtag #InspireCaribou https://business.pinterest.com/en/success-stories/caribou-coffee The campaign was a huge success, garnering more than 11 million media impressions, and achieving a Facebook clickthrough rate that was 73% higher than the industry average and a Twitter engagement rate that was double the industry average.
  • 74. • Tailwind App A new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Viraltag Social Media Marketing Tool for Sharing Visuals. Manage multiple social networks, schedule unlimited posts, recycle evergreen content, collaborate with your team, and analyze performance - all from a single dashboard. $24/mo. • BoardBooster is a pin scheduling tool for bloggers. It helps manage Pinterest accounts by automatically spreading new pins over ideal pinning hours. Free to $5/mo. • Follow Liker is an optimized and automated versions of Twitter, Instagram, Pinterest and Tumblr that you can run 24 hours a day. $97/one time payment for each media Tools to Use with Pinterest
  • 75. • Board sections • Soon you’ll be able to add sections to your boards, making it easy to organize Pins the way you want to. This means you can save all your ideas to a single board, organize into sections, and easily find them later. Coming Soon Pinterest
  • 76. Learn More Pinterest • How to Make Great Pins https://business.pinterest.com/sites/business/files/how-to- make-great-pins-guide-en.pdf • Best Practice Guide for Business https://business.pinterest.com/sites/business/files/best- practice-guide-en.pdf
  • 77. Break Time – 5 minutes
  • 78. Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.
  • 80. • The average Instagram user spends 21 minutes per day on the network, according to Econsultancy. • Top brands get 58 times higher engagement than Facebook and 120 times higher than Twitter, says Forrester. • The visual format offers a natural fit for promoting branded campaigns, lifestyle and retail content, and increasing employee and customer loyalty. Instagram- Why Use Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram- stats-marketers-need-toknow/ 2. Econsultancy, “20+ Instagram Stats Marketers Need to Know.” 2015. https://econsultancy.com/ blog/65939-20-instagram- stats-marketers-need-toknow/ 3. Forrester, “Instagram Is The King Of Social Engagement.” 2014. http://blogs.forrester.com/ nate_elliott/14-04-29- instagram_is_the_king_of_ social_engagement
  • 82. Instagram- Create Account Profile Picture Simple is best. brand's logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image
  • 84. Post 2+ Per Day
  • 85. Instagram- Posting Tips • Post Consistently • High Quality Photos (1080 pixel width for best quality) • Think Square • Have a recognizable face • Take time to write great descriptions-People like worldy descriptions such as “A beautiful day no matter rain or shine because yoga replenishes your soul.”
  • 86. #Hashtags • To join in what’s trending – Trending hashtags are those which are viral at a given moment. • To connect with a niche – Finding related hashtags takes some digging. • All of the 30 that you’re allowed to Instagram- What to Post
  • 87. Show Your Product Catalogue in Motion • This gives your followers an opportunity to see your products in a context they can relate to in their day to day lives. Instagram- What to Post
  • 88. Show Your Product in Fun Ways Instagram- What to Post
  • 89. Products, Paint A Mood • Keep it casual and give consumers an emotional context to identify with. • Focus on answering questions such as “What will I feel if I own this thing? What will it say about me?” Instagram- What to Post https://www.instagram.com/benandjerrys/
  • 91. Run Giveaways and Contests Like or Follow to win email gated User Generated Content How: Offer a prize people are interested in winning and ask them to like your profile, like the post, and @ mention one friend per entry. Partner on contests Instagram- What to Post
  • 92. Behind the Scenes Nothing says engagement like giving your followers the ability to see what happens behind the scenes and giving them a chance to like and comment. Show how your product is made Instagram- What to Post
  • 93. Break Time – 10 minutes
  • 94. Regram user generated content User generated content is content (photos and captions) that the users of your product create themselves. If you setup a branded hashtag (check nobody else is using it first and then just start using it) Instagram- What to Post https://www.instagram.com/p/BGK6Lc0su9j/
  • 95. Regram How To: • Ask for permission • Avoid edits if possible • Alway, always, always give proper credit The best way to provide appropriate attribution is to simply state it outright, i.e. “Photo Credit: @username,” “Credit: @username,” or “Captured by @username.” Instagram- What to Post https://www.instagram.com/p/BC_UEddLd35/
  • 96. Delight with Flash Sales Pump up your followers’ feeds with bonuses, special offers, and insider announcements. 41% of Instagrammers state that they follow, or would follow, a brand to take advantage of perks and giveaways, give followers that incentive Instagram- What to Post
  • 97. Share Event Promote events and shows on Instagram. posts with a geotag get 79% percent more engagement! Instagram- What to Post
  • 98. Inspire People • share new perspectives that a customer wouldn’t see in their everyday life. Instagram- What to Post
  • 99. Instagram Stories • a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. • As you share multiple photos and videos, they appear together in a slideshow format: your story. • The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. • Unlike regular posts, there are no likes or public comments. • Ideas: Deliver Special Offers, Show Off Your Creative Process, Share a Raw, Informal Glimpse Into Your Business Instagram- What to Post
  • 100. Engagement is a virtuous circle • more engagement will also lead to new followers & more engagement. • You want the engagement in the first hour or so of posting for it to keep boosting. • Engage with your followers in the comments Instagram- What to Post Engagement comment converse engagement follow
  • 101. • Call out your Instagram shopping experience on your website Instagram- & Your Website https://gardensofthesun.net/pages/shop-insta
  • 102. • Feature other influencers in your space and reach through to their audiences • One thing that works well on any social network is getting other influencers involved in the creation of your content. Instagram- Influencers Birchbox teamed with Emily Schuman to curate and promote their May box. The dual effort resulted in a lot of likes and extensive reach. Birchbox and Emily (who has more than 260,000 Instagram followers) both promoted this partnership with five Instagram photos, which received over 18,000 likes and reached more than 550,000 consumers.http://www.socialmediaexaminer.com/5-brands-on-instagram-that-succeed-with-influencer-marketing/
  • 103. • From April 19 to April 23 (the days that the Unicorn Frappuccino was available for purchase), 90,000 pictures were posted on Instagram using the hashtag #unicornfrappuccino. Only two of these photos were organically posted by Starbucks. • creating a product that is social media– friendly, making it available for a short period of time, and using a hashtag so users can feel like part of a community makes for a great marketing campaign. Unicorn Frappuccino’s Social Media Impact http://simplymeasured.com/blog/what-your-brand-can-learn-from-the-unicorn-frappuccinos-social-media-impact
  • 104. • Social Media started June • Party with Bloggers & Media July 28 • Opened to Public August 1 • $32-$35 tickets 20 tickets Every ½ Hour • Releasing a month at a time • She already had a large following Oh Happy day Color Factory
  • 105. Instagram Ads According to a Facebook- commissioned survey conducted this year by Kantar, only 21 percent of all purchases are made within a day of discovery.
  • 107. PURA VIDA BRACELETS Ads featured influencers wearing the ring in different settings: on a beach, in the city, while enjoying a coffee. Campaign Results: • 2X higher return on ad spend compared to conversion-optimized ads, as well as a 14% increase in return on ad spend for website purchases. • 10% increase in order values for purchases (from value-optimized ads) • 6% lower cost per action (compared to conversion-optimized ads) https://business.instagram.com/success/pura-vida-bracelets-2/
  • 108. DOBRA (wallets) Dynamic Carousel Event: Remarketing Campaign Results: • 30X return on its Instagram investment and a 32% decrease in its shopping cart recovery cost. In all, Instagram accounted for 25% of the total sales of the company’s remarketing campaign. https://business.instagram.com/success/dobra/
  • 109. SAX IN THE BEAT (band) Video ads-showed the group in action, playing at parties and other types of events. Four short clips, showing a version of one of Sax In The Beat’s hit songs, plus images of highlights from several shows. Copy: provided contact numbers with a short presentation of the band. CTA: Book Now or Find Out More. Campaign Results: • price quote requests have gone up 15% and 25% of all customers now come from Instagram. campaign. https://business.instagram.com/success/sax-in-the-beat//
  • 110. BEATS BY DRE (Headphones) Instagram Stories Tested different stories Campaign Results: • 15% higher click-through rate, compared to other channels • 29% increase in purchase lift • 11X lift in traffic to website • 16X lift in unique user engagement https://business.instagram.com/success/beats-by-dre/
  • 111. Instagram- Your Turn Create Post • Image • Description • Hashtags (include location tags) • Tag People • List 5-10 Posts You would create? _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________ _________________________
  • 113. Insights for Posts and stories • Impressions: Total number of times your post or story was seen • Reach: Number of unique accounts who saw your post or story • Website Clicks: Number of accounts that have tapped the website link on your Business Profile • Follower Activity: Average times your followers are on Instagram on a typical day • Video Views: Number of times your video was viewed for 3 or more seconds • Saves: The number of unique accounts that saved your post
  • 114. Top Posts • Can filter for: • Type • Days • Reach, Engagement • Or see data for an individual post
  • 115. • Follower Activity: Average times your followers are on Instagram on a typical day • Gender • Age • Location • Most likely to log in to Instagram
  • 116. New Choose who can comment on their posts set comments from just their followers, or people they also follow
  • 117. Tools for Instagram • Boomerang Boomerang is an app for creating fun, 1-second long videos with no audio. Free • VSCO has emerged as the reigning champ of creating beautiful photos on-the- go. Free • Tailwind App A new standard in Visual Marketing, Analytics and Management. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. All in One Platform. Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results. Cost: $10/month • Like2Have.it is a great tool for creating embeddable Instagram feeds outfitted with links that drive customers directly to product pages. Cost: $20/month • Iconosquare Instagram analytics made easy. Measure your performance and optimize your strategy. Track hashtags. Benchmark against your competitors. $9/mo. • WEBSTA Get easy-to-understand data and statistics about your Instagram account and make smart marketing decisions with WEBSTA!
  • 118. Instagram- ROI Tracking • FYI- Because you can’t click direct on links except in profile description, it’s difficult for small businesses to track. • Make sure to ask customers how they hear about you.
  • 119. Instagram Tool- Inselly Free Uses the profile–link–to–storefront method of selling. It comes with the added bonus of the Inselly hashtag.
  • 120. Instagram Tool- Shopseen & Post Cart Shopseen will create a storefront using your profile link
  • 121. Instagram Tool- Soldsie + Shopify Ask your buyers to make purchases by commenting “sold” directly on the post and including any necessary size/color/selection information.
  • 122. Learn More Instagram • Marketers Guide to Instagram https://blog.kissmetrics.com/marketers-guide-to-instagram/ • The Beginner's Guide To Influencer Marketing on Instagram https://www.shopify.com/blog/115935109-the-beginners- guide-to-influencer-marketing-on-instagram
  • 123. •For Pinterest •Schedule Pins, •Discover Content, Monitor Pinterest, and Measure Results. •All in One Platform. Scheduling Organization Tools: Tailwind
  • 126. • Google Analytics: Google Analytics makes it easy to track your traffic from social media, create campaigns and figure out your ROI. It’s also helpful for tracking metrics for social media sites that don’t give you a great amount of data like Snapchat or Instagram. • Individual social media platforms: Certain platforms like Facebook, Twitter and Pinterest will give you further insight and metrics that will be helpful depending on your goals. Tracking Social Media Success (ROI)
  • 127. What Did We Learn Today • Learned more about Pinterest & Instagram • Reviewed assets we need for social media • Tools To Save Time
  • 128. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook