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تقرير عن الصحافة الإلكترونية في مصر - E-Journalism & News Content in Egypt

METHODOLOGY:
PART 1 : THROUGH AN ONLINE SURVEY WITH SAMPLE OF 124 PARTICIPANTS.
PART 2 : USING “QUINTLY” , A SOCIAL MEDIA MONITORING TOOL.
NOTE: ACCORDING TO THIS METHODOLOGY; THIS REPORT DOESN’T STATE ANY RULE OR TREND. ONLY FEW INFORAMTION THAT COULD GIVE YOU SOME POINTS OF VIEWS COULD BE RIGHT OR COULD BE WRONG.


طريقة البحث:
الجزء 1 : عن طريق إستطلاع رأي أونلاين شارك فيه 124 متطوع.
الجزء 2: عن طريق أداة لتحليل منصات السوشيال ميديا تسمى QUINTLY
ملحوظة: بناءاً على طريقة البحث تلك، هذا التقرير لا يعبر عن أي شيء على الإطلاق ولا يمكن الإعتداد به في وضع أي قاعدة أو ظاهرة يمكن السير ورائها، فقط مجموعة من المعلومات التي يمكن أن تعطيك وجهة نظر قد تكون صحيحة أو خاطئة

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تقرير عن الصحافة الإلكترونية في مصر - E-Journalism & News Content in Egypt

  1. 1. – A REPORT ABOUT THE ONLINE NEWS WEBSITES IN EGYPT MAY 2014 – DEC 2014 – BY: MUHAMMAD OMAR – BLOGGER & CO-FOUNDER @ E3LANGI.COM
  2. 2. METHODOLOGY: PART 1 : THROUGH AN ONLINE SURVEY WITH SAMPLE OF 124 PARTICIPANTS. PART 2 : USING “QUINTLY” , A SOCIAL MEDIA MONITORING TOOL. NOTE: ACCORDING TO THIS METHODOLOGY; THIS REPORT DOESN’T STATE ANY RULE OR TREND. ONLY FEW INFORAMTION THAT COULD GIVE YOU SOME POINTS OF VIEWS COULD BE RIGHT OR COULD BE WRONG. QUINTLY
  3. 3. PART ONE
  4. 4. WHAT’S YOUR MAIN SOURCE FOR NEWS?
  5. 5. 3% 28% 55% 11% 3% 55%USE SOCIAL MEDIA AS A SOURCE OF NEWS
  6. 6. WHAT’S THE MOST SOCIAL MEDIA PLATFORM YOU CONSUME NEWS THROUGH?
  7. 7. 87% 12% 1% Facebook Twitter Google+ 87%FOLLOW NEWS THROUGH FACEBOOK
  8. 8. WHAT’S THE MOST DEVICE YOU USE TO LOGIN NEWS PORTALS?
  9. 9. 63% 31% 6% Desktop Mobile Tablet 31%VISIT NEWS WEBSITES VIA MOBILE
  10. 10. DO YOU USE ANY NEWS-AGGREGATOR MOBILE APP?
  11. 11. 23% 77% YES NO 23%USE NEWS AGGREGATORS ON MOBILE
  12. 12. HOW MANY DAYS YOU CONSUME NEWS WEEKLY?
  13. 13. 14 10 17 9 15 12 41 1 2 3 4 5 6 7 34%VISITS NEWS WEBSITES 7 DAYS / WEEK
  14. 14. WHICH NEWS PUBLISHER IS THE MOST CREDIBLE/ TRUSTED?
  15. 15. 7% 22% 4% 2% 18%3% 5% 4% 12% 1% 6% 2% 8% 2% 4% BBC Skynews CNN
  16. 16. THE 3 MOST CREDIBLE/ TRUSTED NEWS PUBLISHERS: 12 3 BBC
  17. 17. WHICH NEWS PUBLISHER IS THE LEAST CREDIBLE/ TRUSTED?
  18. 18. 8% 8% 13% 5% 1% 2% 39% 2% 3% 3% 2% 14% BBC CNN
  19. 19. THE 3 LEAST CREDIBLE/ TRUSTED NEWS PUBLISHERS: 12 3
  20. 20. WHICH NEWS PUBLISHER IS THE MOST FAVORABLE?
  21. 21. 13% 11% 5% 2% 15% 4%3% 6% 14% 1% 7% 4% 7% 3% 5% BBC Skynews CNN
  22. 22. THE 3 MOST FAVORABLE NEWS PUBLISHERS: 12 3
  23. 23. WHICH KIND OF NEWS IS THE MOST FAVORABLE?
  24. 24. POLITICS IS STILL THE MOST FAVORABLE. INFOGRAPHICS ARE SHOWING AN INTERESTING RESULT.
  25. 25. PART TWO
  26. 26. WHO’S THE FACEBOOK WINNER OF THIS YEAR?
  27. 27. I’VE PREPARED A REPORT TO MONITOR THE FANBASE CHANGE OF 32 WEEKS FROM: 13/MAY 2014 TILL 16/DEC 2014 BASED ON THE AVAILABILITY OF MY TOOLS. COMPARISON WAS AMONG: AKHBARAK.NET / ALMASRYALYOUM / ALYOUM7 / SHOROUK NEWS / MASRAWY. ALWATAN NEWS WAS ADDED TO MY REPORT AT 19 AUGUST. SO I MADE ANOTHER REPORT STARTING FROM THIS DATE TILL 16/DEC 2014 AT THE END OF THE 2 REPORTS; I TRIED TO KNOW WHO WON THE BATTLE ON FACEBOOK IN TERMS OF NEW FANS DURING THIS PERIOD WHICH INDICATES SOMEHOW THE STRENGTH OF THE BRAND ON SOCIAL MEDIA ONCE I STARTED MY CAREER IN THIS FIELD. – ––– – –
  28. 28. -500000 0 500000 1000000 1500000 2000000 ACCUMULATED FANBASE CHANGE - 32 WEEKS
  29. 29. TOTAL NEW FANS SHARE - 32 WEEKS 50%OF NEWS FACEBOOK PAGES (IN THIS STUDY) WENT TO AKHBARAK.NET DURING THE LAST 32 WEEKS WHICH EQUALS THE TOTAL NEW FANS OF MASRAWY + SHOROUKNEWS + YOUM7 + ALMASRYALYOUM –– 50% 8% 12% 14% 16% ‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬
  30. 30. DURING THE LAST 32 WEEKS BOTH OF YOUM7 & ALMASRYALYOUM LOST THE BATTLE.
  31. 31. ACCUMULATED FANBASE CHANGE - 18 WEEKS 0 200000 400000 600000 800000 1000000 1200000 19-Aug 21-Aug 23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep 22-Sep 24-Sep 26-Sep 28-Sep 30-Sep 02-Oct 04-Oct 06-Oct 08-Oct 10-Oct 12-Oct 14-Oct 16-Oct 18-Oct 20-Oct 22-Oct 24-Oct 26-Oct 28-Oct 30-Oct 01-Nov 03-Nov 05-Nov 07-Nov 09-Nov 11-Nov 13-Nov 15-Nov 17-Nov 19-Nov 21-Nov 23-Nov 25-Nov 27-Nov 29-Nov 01-Dec 03-Dec 05-Dec 07-Dec 09-Dec 11-Dec 13-Dec 15-Dec ‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫الوطن‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬
  32. 32. TOTAL NEW FANS SHARE - 18 WEEKS 34%OF NEWS FACEBOOK PAGES (IN THIS STUDY) WENT TO AKHBARAK.NET DURING THE LAST 18 WEEKS COMPETING WITH ALWATAN NEWS. 34% 5% 31% 19% 6% 5% ‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫الوطن‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬
  33. 33. DURING THE LAST 18 WEEKS BOTH OF MASRAWY & ALMASRYALYOUM LOST THE BATTLE.
  34. 34. THANK YOU FOR READING THIS REPORT WWW.E3LANGI.COM

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