7. What is mobile social media? Desktop social networks go mobile + 100 million active mobile facebook users Mobile users are twice as active as desktop users In the UK 52% of the mobile internet comes from FB 62% of the twitter audience is mobile 61% of the mobile internet users in Belgium use social networks on their phone
8. What is mobile social media? Share content through social networks Share social objects to your social network For family and friends For the world For your business network
9. What is mobile social media? Connect with Social networks
10. What is mobile social media? Connect with Social networks Share objects FB connect FB Open Graph Today
11. What is mobile social media? Connect with social networks (FB connect) Access users' profiles Share information on Facebook. Asking users for extended permissions (like offline access, so you can still interact with their data when they're offline) Facebook connect technology works on: Web iPhone Android Symbian/Maemo (QT)
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15. What is mobile social media? Location based social networks
16. What is mobile social media? Social mobile gaming Connect games with Facebook/Twitter Integrate third party SDK’s (Scoreloop, Chrystal,..) It’s all about: Achievements – Leaderboards – Cooperation - Bragging Games dominate appetite for mobile apps 62% of smartphone users plays games Number one revenue driver in app stores
18. Dealing with social media Intrinsic motivators to use social media Connect friends network location events Express Altruism (Gratification) Fun Information creativity image- building charity advice humoristic hobbies ask questions opinion
19. Dealing with social media Extrinsic motivators to use social media Money (Credits) Benefits (Gifts) Points (Achievements) Status (Badges)
20. Dealing with social media Combination of intrinisic and extrinisic motivators Money B A L A N C E
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