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EXECUTIVE SUMMARY <ul><li>Seeking a Senior Marketing or Alliance Management position. </li></ul><ul><li>Strong leadership and relationship-building skills. </li></ul><ul><li>Twenty+ years experience with a thorough understanding of every aspect of any business. </li></ul><ul><li>Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within stringent time and budget constraints. </li></ul><ul><li>A talented individual who stays abreast of the field, who understands technology, who earns 100% staff support, and who is as career-committed as it takes to achieve total success. </li></ul>

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<ul><li>To obtain a Senior Marketing Management or Alliance role with emphasis on customer acquisition, retention and development programs to ensure strong customer relationships while driving revenue. </li></ul>PROFESSIONAL OBJECTIVE

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<ul><li>Innovative, results-focused professional with extensive success providing strategic marketing management to create and maintain deep seated customer relationships. </li></ul><ul><li>Proven abilities in planning, developing, and executing marketing programs to increase field sales effectiveness and grow business. </li></ul><ul><li>A dynamic leader and articulate communicator who excels in guiding/motivating personnel and building rapport at all levels. </li></ul><ul><li>Adapts easily to change, works on multiple concurrent initiatives and sets priorities to consistently deliver results within </li></ul><ul><li>stringent time and budget constraints. </li></ul><ul><li>A key revenue and profit driver with broad and </li></ul><ul><li>proven responsibilities across the lifecycle of the </li></ul><ul><li>customer experience. </li></ul><ul><li>An energetic, personable, honest, hard-worker </li></ul><ul><li>with excellent references. </li></ul>POSITIONING STATEMENTS

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<ul><li>Direct Marketing </li></ul><ul><ul><li>Lead Retention, Acquisition and Development based marketing programs with substantial offline marketing budget responsibilities in multiple direct marketing sectors. </li></ul></ul><ul><li>Brand Management </li></ul><ul><ul><li>Experienced in Positioning, Product and Portfolio Management, Marketplace activation, Segmentation, Communication Strategies, and New Products/Innovation </li></ul></ul><ul><li>Online Marketing Experience </li></ul><ul><ul><li>Developed both strategic and executional marketing program plans for Online eCommerce operations with an understanding of the eCRM market place </li></ul></ul>EXPERIENCE <ul><li>Functional Development </li></ul><ul><ul><li>Established function wide planning and measurement strategies, including the definition of key performance metrics designed to improve the customer experience. </li></ul></ul><ul><ul><li>Provided staff assistance to international colleagues to facilitate global growth. </li></ul></ul>

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<ul><li>World class direct marketing skills (technically proficient) </li></ul><ul><li>Organizational leadership and team development (leads through influence) </li></ul><ul><li>Complex problem solving (create options then converge) </li></ul><ul><li>Highly resourceful (stretches people and money; compresses time) </li></ul><ul><li>Intellectual horsepower (highly analytical and strategic) </li></ul><ul><li>Listening skills (listens first, then responds) </li></ul><ul><li>Innovative and creative thinking (fresh imaginative thinking) </li></ul><ul><li>20+ years experience in Fortune 500 / globally branded companies (leveraged knowledge) </li></ul>SKILL SET <ul><li>It’s rare to run across a marketer who can master the trifecta of seeing the vision, delivering results and having deep market knowledge. Mark Onderko is that guy. </li></ul><ul><ul><li>Bob Gutermuth </li></ul></ul><ul><ul><li>President, Dialog </li></ul></ul><ul><ul><li>www.DialogGrp.com </li></ul></ul>

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<ul><li>Self directed </li></ul><ul><li>Enthusiastic </li></ul><ul><li>Results oriented </li></ul><ul><li>Passion for winning </li></ul><ul><li>High integrity and trustworthy </li></ul><ul><li>Intellectually curious </li></ul><ul><li>Flexible and adaptive </li></ul><ul><li>Entrepreneurial </li></ul>PERSONALITY

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<ul><li>Revenue Generation </li></ul><ul><ul><li>Drove the strategic and tactical deployment of a broad range of marketing programs targeting public sector customers, resulting in the yearly leveraging of $135 million in additional sales. </li></ul></ul><ul><li>Marketing Activation </li></ul><ul><ul><li>Activated strategic and tactical marketing plans, designed all acquisition, development and retention efforts – including web design, on-line/e-mail marketing, direct mail, advertising and media selection, and strategic partnerships. </li></ul></ul><ul><li>Segmentation and Targeting </li></ul><ul><ul><li>Responsible for leveraging new and existing segmentation frameworks that identified the highest potential customers in order to properly allocate marketing resources to capitalize on these customers in a manner that meets MROI hurtles. </li></ul></ul><ul><li>Program activation </li></ul><ul><ul><li>Launched the Dell Direct Effect program with 38 members and scaled it to over 150 members in 7 months while adding additional benefits to the members of the program. 49% hit rate over 6 months and influenced over $100M in enterprise sales. </li></ul></ul><ul><li>People Development </li></ul><ul><ul><li>Hired, trained, developed and promoted world class sales and marketing talent. </li></ul></ul>PERFORMANCE MEASURMENTS

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[email_address] 512.484.0323