7.pdf This presentation captures many uses and the significance of the number...
Advertising and Nature
1. The History of American Advertising And its Relationship to Nature By: Monica DeStefano and Molly Shea
2. 1704 The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.
3. 1729 Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements.
4. 1843 The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania.
5. 1873 The first advertising convention is held in New York City.
6. 1880 John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.
7. 1882 Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.
8. 1893 The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue.
9. 1911 Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising.
10. 1929 After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.
11. 1942 The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.
12. 1944 “Smokey the Bear” becomes the mascot for the United States Forest Service.
14. 1960 Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen.
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16. 1964 After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads.
17. 1967 Mary Wells is the first woman to head a major advertising agency.
18. 1970 The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”
19. 1971 Congress prohibits broadcast advertising of cigarettes.
20. 1976 The Supreme Court grants First Amendment protection to advertisers.
21. 1981 Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.”
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23. 1986 Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
24. 1993 The Internet becomes a reality as 5 million users worldwide get online.
25. 1994 In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.
26. 1998 Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.
27. 1999 Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
28. 2004 The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S.
29. 2007 BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage
30. 2007 The global mobile advertising market is reported to be $2.2 billion.
31. 2008 The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”
