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LINKING PLANNING WITH PEOPLE



    Smart Growth & Social Equity:
    Lessons In Civic Engagement
    City of South Gate, CA

     February 9, 2007

     Monica Villalobos
     Executive Director



                                   www.tluc.net
Land Use & Transportation • Civic Engagement • Public Participation • Public Policy
Civic Engagement in South Gate

 I Overview of South Gate
 II General Plan Update
 III Traditional vs. New Models of Engagement
 IV Civic Engagement in South Gate
 V Lessons Learned
City of South Gate
Total Population: 103,547
Population Density (Per Sq Mile):
13,090
Area of the City: 7.5 sq miles
Proximity to
                                    LAX
    Ports
    Airports
    Major Highways
    Railways
    Alameda Corridor
    Confluence of LA River
Major Industries: Manufacturing,
Industrial, and Logistics
                                      Ports of Los Angeles and
                                      Long Beach
City of South Gate
Latino Population: 92.1%

Residents under age of 18: 35.6%

Average Household Size: 4.2

Average Adjusted Gross Income:
$27,510

Unemployment Rate: 10.0%

Percentage of Individuals with
Housing Cost Burden: 62.1%
South Gate General Plan
Update
Community Visioning
Workshop, 2004
General Plan Update, Phase I,
2006
Extensive Community Outreach
and Participatory Planning
   Stakeholders and City
   Officials
   4 Community Congress
   Workshops
   Week-long Community
   Charrette
Why Social Equity is Important
 Inclusion and Diversity
       disenfranchised & immigrant
       communities

 Confidence and Accountability
       historical disengagement
       different cultural experiences

 Education
 Communication
 Building on and expanding civic
 traditions
The New Civic Engagement


        Demographics,
                                  Local
       Interest Groups,
                                  Politics
     Ad-Hoc Organizations




                     Planning
                       and
                    Development
The New Civic Engagement
 Old Outreach Targets and Methods
         Stakeholders
         Business leaders
         Environmental Organizations
 Grass Roots Approach
         Formal and Informal Community
         networks
         Civic clubs
         Parent and Educational Groups
         Youth and Sports organizations
         Average Citizens!!
The Why and How of Civic Engagement?
 WHY
     Power of citizen groups
     Accountability
     Civic Empowerment
     Participatory Democracy
 HOW
     Commitment
     Consistency
     Cultural Competency
     Imagination


 6 Steps to Meaningful Engagement
6 Steps towards Meaningful Engagement
 1. Go beyond Collateral
 2. Get to know what really matters to
    residents
 3. Build a local network
 4. Trust and Rapport are essential
 5. Publicity matters
 6. Make it interactive, get community
    buy-in
Go Beyond Collateral
 Seek out participants of:
    Religious Institutions
    Youth Sports and organization
    Educational organizations
    City Wide Events
    Ad-hoc political groups
    Civic Clubs
    Senior clubs
    Schools
        The important thing is to be active in
      the community and engage people in
           one-on-one conversations
What really matters to residents…
 Education
 Local Businesses
 Government Accountability
 Neighborhood Issues
 Public Safety


  You are a resource, know where to
   refer residents who have particular
                concerns
Build a Local Network
 Get to know local leaders
     Stakeholder Interviews
     City Council Interviews
     General Plan Advisory Committee
 Build a Resident Database
    Sign up’s at Community Meetings
    Tabling at Community Events
    Coffee Klatches
 Follow up and Follow thru


   Build your own network of local residents,
    participants, and leaders. Communication
                       is key.
Trust and Rapport
 Acknowledge Resident Concerns
   Addressing Immediate Needs
   Distrust or Deceit
   Hot button issues
 Listen and Learn
 Serve as a Reference
   City Services
   City Officials
 Get out and get involved
       Involve yourself in the life of the
                 community
Publicity Matters
 Collateral
 Information Sharing
    Schools, Churches, Civic Institutions
 Media Relations
 Community Hot Spots
    Corner Stores, Coffee Shops and
    levandarias (laundry mats)
 Show up at local events
 Promote Accomplishments


    Publicize events in traditional and non-
                 traditional ways
Get the Community Involved
 Participatory Planning
 Inform them of the process
 Make it Engaging
    Workshops
    Interactive Exercises
    Small Group Conversations
    Informal Discussions
 Cultural and Linguistic Competency
 Solicit Input, revise plans and report back


  Make the planning process participatory and
    interactive. Give residents a record of the
                      process
Outcomes
Cities/Agencies-
A more informed and involved citizenry
Proponents and supporters of Smart Growth
Broader civic participation


Residents-
Sense of empowerment
Greater understanding of city and planning
  processes
Information to advocate for change
Lessons Learned
 Every community is different
 Meaningful engagement takes
   commitment
 Don’t underestimate the importance of
   inclusion
 Stick to what works, while being creative
    and flexible
 Show them the fruits of their labor
 Create a legacy that goes beyond the life
    of the project
LINKING PLANNING WITH PEOPLE



    Smart Growth & Social Equity:
    Lessons In Civic Engagement
    City of South Gate, CA

     February 9, 2007

     Monica Villalobos
     Executive Director



                                   www.tluc.net
Land Use & Transportation • Civic Engagement • Public Participation • Public Policy

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Smart Growth & Social Equity

  • 1. LINKING PLANNING WITH PEOPLE Smart Growth & Social Equity: Lessons In Civic Engagement City of South Gate, CA February 9, 2007 Monica Villalobos Executive Director www.tluc.net Land Use & Transportation • Civic Engagement • Public Participation • Public Policy
  • 2. Civic Engagement in South Gate I Overview of South Gate II General Plan Update III Traditional vs. New Models of Engagement IV Civic Engagement in South Gate V Lessons Learned
  • 3. City of South Gate Total Population: 103,547 Population Density (Per Sq Mile): 13,090 Area of the City: 7.5 sq miles Proximity to LAX Ports Airports Major Highways Railways Alameda Corridor Confluence of LA River Major Industries: Manufacturing, Industrial, and Logistics Ports of Los Angeles and Long Beach
  • 4. City of South Gate Latino Population: 92.1% Residents under age of 18: 35.6% Average Household Size: 4.2 Average Adjusted Gross Income: $27,510 Unemployment Rate: 10.0% Percentage of Individuals with Housing Cost Burden: 62.1%
  • 5. South Gate General Plan Update Community Visioning Workshop, 2004 General Plan Update, Phase I, 2006 Extensive Community Outreach and Participatory Planning Stakeholders and City Officials 4 Community Congress Workshops Week-long Community Charrette
  • 6. Why Social Equity is Important Inclusion and Diversity disenfranchised & immigrant communities Confidence and Accountability historical disengagement different cultural experiences Education Communication Building on and expanding civic traditions
  • 7. The New Civic Engagement Demographics, Local Interest Groups, Politics Ad-Hoc Organizations Planning and Development
  • 8. The New Civic Engagement Old Outreach Targets and Methods Stakeholders Business leaders Environmental Organizations Grass Roots Approach Formal and Informal Community networks Civic clubs Parent and Educational Groups Youth and Sports organizations Average Citizens!!
  • 9. The Why and How of Civic Engagement? WHY Power of citizen groups Accountability Civic Empowerment Participatory Democracy HOW Commitment Consistency Cultural Competency Imagination 6 Steps to Meaningful Engagement
  • 10. 6 Steps towards Meaningful Engagement 1. Go beyond Collateral 2. Get to know what really matters to residents 3. Build a local network 4. Trust and Rapport are essential 5. Publicity matters 6. Make it interactive, get community buy-in
  • 11. Go Beyond Collateral Seek out participants of: Religious Institutions Youth Sports and organization Educational organizations City Wide Events Ad-hoc political groups Civic Clubs Senior clubs Schools The important thing is to be active in the community and engage people in one-on-one conversations
  • 12. What really matters to residents… Education Local Businesses Government Accountability Neighborhood Issues Public Safety You are a resource, know where to refer residents who have particular concerns
  • 13. Build a Local Network Get to know local leaders Stakeholder Interviews City Council Interviews General Plan Advisory Committee Build a Resident Database Sign up’s at Community Meetings Tabling at Community Events Coffee Klatches Follow up and Follow thru Build your own network of local residents, participants, and leaders. Communication is key.
  • 14. Trust and Rapport Acknowledge Resident Concerns Addressing Immediate Needs Distrust or Deceit Hot button issues Listen and Learn Serve as a Reference City Services City Officials Get out and get involved Involve yourself in the life of the community
  • 15. Publicity Matters Collateral Information Sharing Schools, Churches, Civic Institutions Media Relations Community Hot Spots Corner Stores, Coffee Shops and levandarias (laundry mats) Show up at local events Promote Accomplishments Publicize events in traditional and non- traditional ways
  • 16. Get the Community Involved Participatory Planning Inform them of the process Make it Engaging Workshops Interactive Exercises Small Group Conversations Informal Discussions Cultural and Linguistic Competency Solicit Input, revise plans and report back Make the planning process participatory and interactive. Give residents a record of the process
  • 17. Outcomes Cities/Agencies- A more informed and involved citizenry Proponents and supporters of Smart Growth Broader civic participation Residents- Sense of empowerment Greater understanding of city and planning processes Information to advocate for change
  • 18. Lessons Learned Every community is different Meaningful engagement takes commitment Don’t underestimate the importance of inclusion Stick to what works, while being creative and flexible Show them the fruits of their labor Create a legacy that goes beyond the life of the project
  • 19. LINKING PLANNING WITH PEOPLE Smart Growth & Social Equity: Lessons In Civic Engagement City of South Gate, CA February 9, 2007 Monica Villalobos Executive Director www.tluc.net Land Use & Transportation • Civic Engagement • Public Participation • Public Policy