Recentering Democracy Around Citizens Multimedia Report
Smart Growth & Social Equity
1. LINKING PLANNING WITH PEOPLE
Smart Growth & Social Equity:
Lessons In Civic Engagement
City of South Gate, CA
February 9, 2007
Monica Villalobos
Executive Director
www.tluc.net
Land Use & Transportation • Civic Engagement • Public Participation • Public Policy
2. Civic Engagement in South Gate
I Overview of South Gate
II General Plan Update
III Traditional vs. New Models of Engagement
IV Civic Engagement in South Gate
V Lessons Learned
3. City of South Gate
Total Population: 103,547
Population Density (Per Sq Mile):
13,090
Area of the City: 7.5 sq miles
Proximity to
LAX
Ports
Airports
Major Highways
Railways
Alameda Corridor
Confluence of LA River
Major Industries: Manufacturing,
Industrial, and Logistics
Ports of Los Angeles and
Long Beach
4. City of South Gate
Latino Population: 92.1%
Residents under age of 18: 35.6%
Average Household Size: 4.2
Average Adjusted Gross Income:
$27,510
Unemployment Rate: 10.0%
Percentage of Individuals with
Housing Cost Burden: 62.1%
5. South Gate General Plan
Update
Community Visioning
Workshop, 2004
General Plan Update, Phase I,
2006
Extensive Community Outreach
and Participatory Planning
Stakeholders and City
Officials
4 Community Congress
Workshops
Week-long Community
Charrette
6. Why Social Equity is Important
Inclusion and Diversity
disenfranchised & immigrant
communities
Confidence and Accountability
historical disengagement
different cultural experiences
Education
Communication
Building on and expanding civic
traditions
7. The New Civic Engagement
Demographics,
Local
Interest Groups,
Politics
Ad-Hoc Organizations
Planning
and
Development
8. The New Civic Engagement
Old Outreach Targets and Methods
Stakeholders
Business leaders
Environmental Organizations
Grass Roots Approach
Formal and Informal Community
networks
Civic clubs
Parent and Educational Groups
Youth and Sports organizations
Average Citizens!!
9. The Why and How of Civic Engagement?
WHY
Power of citizen groups
Accountability
Civic Empowerment
Participatory Democracy
HOW
Commitment
Consistency
Cultural Competency
Imagination
6 Steps to Meaningful Engagement
10. 6 Steps towards Meaningful Engagement
1. Go beyond Collateral
2. Get to know what really matters to
residents
3. Build a local network
4. Trust and Rapport are essential
5. Publicity matters
6. Make it interactive, get community
buy-in
11. Go Beyond Collateral
Seek out participants of:
Religious Institutions
Youth Sports and organization
Educational organizations
City Wide Events
Ad-hoc political groups
Civic Clubs
Senior clubs
Schools
The important thing is to be active in
the community and engage people in
one-on-one conversations
12. What really matters to residents…
Education
Local Businesses
Government Accountability
Neighborhood Issues
Public Safety
You are a resource, know where to
refer residents who have particular
concerns
13. Build a Local Network
Get to know local leaders
Stakeholder Interviews
City Council Interviews
General Plan Advisory Committee
Build a Resident Database
Sign up’s at Community Meetings
Tabling at Community Events
Coffee Klatches
Follow up and Follow thru
Build your own network of local residents,
participants, and leaders. Communication
is key.
14. Trust and Rapport
Acknowledge Resident Concerns
Addressing Immediate Needs
Distrust or Deceit
Hot button issues
Listen and Learn
Serve as a Reference
City Services
City Officials
Get out and get involved
Involve yourself in the life of the
community
15. Publicity Matters
Collateral
Information Sharing
Schools, Churches, Civic Institutions
Media Relations
Community Hot Spots
Corner Stores, Coffee Shops and
levandarias (laundry mats)
Show up at local events
Promote Accomplishments
Publicize events in traditional and non-
traditional ways
16. Get the Community Involved
Participatory Planning
Inform them of the process
Make it Engaging
Workshops
Interactive Exercises
Small Group Conversations
Informal Discussions
Cultural and Linguistic Competency
Solicit Input, revise plans and report back
Make the planning process participatory and
interactive. Give residents a record of the
process
17. Outcomes
Cities/Agencies-
A more informed and involved citizenry
Proponents and supporters of Smart Growth
Broader civic participation
Residents-
Sense of empowerment
Greater understanding of city and planning
processes
Information to advocate for change
18. Lessons Learned
Every community is different
Meaningful engagement takes
commitment
Don’t underestimate the importance of
inclusion
Stick to what works, while being creative
and flexible
Show them the fruits of their labor
Create a legacy that goes beyond the life
of the project
19. LINKING PLANNING WITH PEOPLE
Smart Growth & Social Equity:
Lessons In Civic Engagement
City of South Gate, CA
February 9, 2007
Monica Villalobos
Executive Director
www.tluc.net
Land Use & Transportation • Civic Engagement • Public Participation • Public Policy