Mónica Castiello

Madrid Area, Spain Spain

Therapeutical area - Multichannel Lead Europe, Canada

Medical / Health Care / Pharmaceuticals

• European Role: Working with Global/EU cross functional teams on developing and implementing the Multichannel Customer Engagement Strategy for different Therapeutic areas across EU countries • European Role: Based on Customer insight, developing key online Hero services and digital project to be delivered across EU countries (by Brand), PanEuropean awareness campaign • Leadership: Ability to influence in coordinating and managing cross functional teams to achieve common objectives. Experience leading teams. • Marketing Experience in product launching in different markets (Ortho, PC, Rheuma,Oncology). • Innovation: Elaboration of alternative strategies which have became international s...