The document provides reasons why businesses need a mobile app. It states that customers now expect businesses to have a mobile presence rather than just a website or phone number. Having a mobile app allows businesses to connect with customers on a personal level through push notifications, feedback, and customer service. It also improves the brand image and accessibility through greater exposure on different devices. A quality mobile app can provide an enriched user experience and fulfill customers' needs conveniently. The document recommends that all businesses, regardless of size, develop a mobile app to stay relevant and competitive in today's mobile-focused market.

1. Reasons why your business needs a Mobile App
Gone are those days when a customer would ask for the store’s address or a
phone number to reach out to. Now, there has been a huge transition from
inquiring about the store address to website name to knowing the mobile app,
customers have started to get even closer to the business.
If you are in the opinion that mobile applications are exclusively for bigger
brands that provide services worldwide, then you are mistaken. Since there is
a rapid increase in the number of businesses online, it is very essential for
businesses to follow the latest trend, as it defines the agility with which the
business operates and how convenient it is for the customers to reach out.
There are reason mobile devices are called “smartphones”, as the phone
carries a host of applications that make it easy for users to handle.
We as a digital marketing agency in Hyderabad, persuade businesses,
irrespective of size and scale, to give a try on mobile applications that cater to
their services. Mobile applications are necessary marketing tools that help
businesses to engage with their customer base and build a reputation in this
competitive market.
We know that few businesses consider the market conditions and think that an
efficient mobile strategy requires just a user-friendly website, but we should also
consider the latest trends, where businesses all around the world have started
migrating to mobile apps.
Let us check the App usage stats before getting into the reasons why a business
needs a mobile application

2. ● About 56.8% of worldwide web traffic comes from mobile devices.
● About 69.4% of internet users use mobile shopping apps on mobile
devices.
● 82.8% of mobile device users search for products or services online,
while 56% of them search for the same products and services through
mobile applications.
If you are still not convinced or confused about whether to go for a mobile
application for your business or not, then fret not, we will provide you with some
amazing and useful benefits and give you reasons to join the club.
1. Connecting on a personal level: Businesses need to have that personal
connection with their customers, and this can be achieved with the mobile
application. Wondering how? It is simple. The user can open the application
with just a click rather than opening it in the browser, which takes some time.
On the other hand, the mobile application makes it much easier for the users to
leave any feedback, and also businesses can take this chance by attending to
the negative as well as positive reviews on a more personal level and in the
quickest way. We can also add another point to this when a user logs in with
his details, then personalised notifications with offers or discounts can be
popped up in the users' notifications.
2. Creating a brand image: It is very much necessary for the users to recognise
a brand to be a go-to destination that fulfills their requirements. And this is
achieved by businesses when they provide adequate, competent, and quality
services on one end and also maintain a perfect balance in the competitive
market. A mobile application will help in providing this sense of presence,
availability, and easy reachability to the users by being available at thei r
fingertips. With the accessibility to the brand’s products and services at their
fingertips, it multiplies the image of the brand and enhances the brand image
among the competitors.
3. Adequate customer service: You didn’t believe us when we told you that
mobile applications are game changers. You might get convinced with this. It is
the customer that drives a business to the next level, and it is vital for
businesses to focus on providing the best customer service. With mobile
applications, the delay in responding to customers' queries can be reduced by
connecting them to chatbots. These chatbots are conversational applications
that interact with the customers and give a resolution to their queries just like
how a human would do it. When the customer gets an instant resolution to their

3. problems, they would start to trust the brand on a greater level and would stay
loyal to the brand.
4. Improved accessibility: Mobile applications have the benefit of providing
greater exposure to a business on different mobile devices. If a business wants
to come up with new ideas, or if a specific product needs to be sold before a
certain period, then businesses can use mobile applications as a medium to
send promotional coupons, discounts, offers, advertisements, etc. via push
notifications at any time. Such notifications will encourage the customer to open
the app, check the available offers, and encourage sales. Based on the
customer’s reaction, businesses can do their analysis and evaluate the
customer trends and then change the advertising strategy if required.
5. Quality user experience: There is no end and there are no rules for the type
of experiences that the user would find engaging and appealing. They are ever
evolving, so there has been a substantial transition over a while. A business
having a mobile application should focus on streamlining the app in providing
customers’ basic needs, giving an enriching experience by making it easy for
the users to browse the mobile app. This enriching experience depends on how
conveniently the user can access the app and the efficiency with which the
users’ requirements are fulfilled. With the mobile application being handy and
seamless, it is considered to provide a quality user experience and is easily
accessible.
Let’s sum up this by saying; mobile applications for businesses will make them
future-ready and help in securing the brand presence in the market. If you are
striving for development, then creating a mobile app can effectively help in
achieving these goals.