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Facebook & Twitter
Developing a Proper Presence
      for Your Practice



Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social
                            Media
New Social Stats
  • 900 million active users on Facebook; Milestone: ½
    BILLION people used Facebook in a single day.
  • 62% of adults worldwide now use social media.
  • Social networking is most popular online activity, with
    22% of time online spent on channels like Faceboak,
    Twitter, and Pinterest.
  • Over 20% of Facebook users are on Pinterest daily
  • Social media users who receive great service tell an
    average of 42 people (compared to just 9 for social
    absentees).

Sources: http://thesocialskinny.com/99-new-   Use Twitter hashtag #VCS2012 @MoniqueRamsey
social-media-stats-for-2012/                                Cosmetic Social Media
Know
     Like
    Trust
Conversation*
  needs to be
flowing for it to
     work                                       *conversations = 2 way
      Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Reminder
        •    Transparency leads to
             credibility & trust

        •    No hidden agendas

        •    Be Authentic

        •    Be Humble

        •    Be Yourself / Brand

        •    Controlling vs.
                                       Image Source: EverydayTenacity.com
             *influencing*
                                     Use Twitter hashtag #VCS2012 @MoniqueRamsey
Sources: Reach Local & f8 Keynote                  Cosmetic Social Media
NEW TOOLS 


                                                 Varied page admin levels




                                                 Image source: Mashable


Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Scheduling a Post

                                               Clock = SCHEDULING ICON




Note: Date can also be
in the past & it will drop
in to the proper spot in
your timeline


                               Use Twitter hashtag #VCS2012
                             @MoniqueRamsey Cosmetic Social
                                            Media
Scheduling a Post




  Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
               Media
EdgeRank

     1. Affinity
     2. Weight
     3. Relevency

     Together they
     can push your
     content to the
     top news

Image Source: advancedfanpagesolutions.com
                 Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
EdgeRank
Fresh &
RELEVANT
content

CNN Study –
75% get their
news from
social sites &
email (&
blogs)

        Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
• Be a resource: your
  own content & shared
  content
• Moderate
• Respond & engage
  (notifications via FB
  email notification
  and/or HyperAlerts
• Connect
• Keep it fun and mix it
  up!

          Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
Ask Questions




Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
AND RESPOND~



                      Ask for the “like”



                         Call them by name with the
                         @ tag



  Use Twitter hashtag #VCS2012
@MoniqueRamsey Cosmetic Social
               Media
Promoted Posts
                         Click “public” to make
                         this box appear

                               It recalculates reach
                               as you change
                               budget


                                 Set run time


                     Note: You cannot run
                     promoted posts unless you
                     have 400+ fans.

Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social
                            Media
Tabs, Apps, Widgets
                              Add Your eBlast sign up form & archive

                              Exclusive Offers

                              Contests

                              Photos in logical albums *(and add fresh
                              content frequently)

                              Upload videos

                              Point to other social platforms

                              Seminars & other events

                              Top Fans =
                              (loyalty, EdgeRank, recognition, fun, etc!)

                              Check Your Messages & Hidden Posts
Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
To Tweet or Not to Tweet




         Use Twitter hashtag #VCS2012
       @MoniqueRamsey Cosmetic Social
                      Media
Relationships
are Fueled by Conversations




     Use Twitter hashtag #VCS2012
   @MoniqueRamsey Cosmetic Social
                  Media
80% of Twitter usage
  is outside of
  twitter… people
  update anywhere,
  anytime… imagine
  what that means
  for bad customer
  experiences!?
               Use Twitter hashtag #VCS2012
             @MoniqueRamsey Cosmetic Social
                            Media
What to Share
Provide Value 1st                        Momentum Mktg.

• Share publications                     • Look for opportunities to
• Educational info                         take advantage of
• Be selfless                              something bigger than
• Not # times of day but                   yourself
  VALUE of the post                         – Queen’s Jubilee, Royal
• Info on topics YOUR client is               Wedding, Oscars
  interested in                             – Heroic act in local news
    • Mommy blogs
    • Beauty                             • BE NIMBLE
    • Health                             • Be SMART – 3 second rule
    • Fitness, etc…
                          Use Twitter hashtag #VCS2012
                        @MoniqueRamsey Cosmetic Social
                                       Media
What to Share
• Alert followers of something big on the
  horizon (build anticipation!)
• Add comments when you RT (re-tweet)
• Don’t just schedule – HAVE LIVE
  INTERACTIONS TOO
• Stick to your brand’s voice
• Context is king – make sure you don’t lose
  the message in 140 characters
• Use #hashtags so peeps can follow
  subject, but don’t “#geekout with @’s and
  #Syntax LOL <-This!:”
    Use Twitter hashtag #VCS2012
  @MoniqueRamsey Cosmetic Social
                 Media
You Can Measure
Monique’s Fave Resources:

BudURL (link shortener) with
analytics

Platform to manage tweets
        Hootsuite,
        Tweetdeck
        SocialOomph
        etc…
Twellow (Yellow Pages)

Manage Flitter (for managing
follows and un-follows)
                           Use Twitter hashtag #VCS2012
                         @MoniqueRamsey Cosmetic Social
                                        Media
Thank You!
             

   Use Twitter hashtag #VCS2012
 @MoniqueRamsey Cosmetic Social
                Media

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Facebook and Twitter - Developing a Proper Presence for Your Aesthetic Medical Practice

  • 1. Facebook & Twitter Developing a Proper Presence for Your Practice Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 2. New Social Stats • 900 million active users on Facebook; Milestone: ½ BILLION people used Facebook in a single day. • 62% of adults worldwide now use social media. • Social networking is most popular online activity, with 22% of time online spent on channels like Faceboak, Twitter, and Pinterest. • Over 20% of Facebook users are on Pinterest daily • Social media users who receive great service tell an average of 42 people (compared to just 9 for social absentees). Sources: http://thesocialskinny.com/99-new- Use Twitter hashtag #VCS2012 @MoniqueRamsey social-media-stats-for-2012/ Cosmetic Social Media
  • 3. Know Like Trust Conversation* needs to be flowing for it to work *conversations = 2 way Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 4. Reminder • Transparency leads to credibility & trust • No hidden agendas • Be Authentic • Be Humble • Be Yourself / Brand • Controlling vs. Image Source: EverydayTenacity.com *influencing* Use Twitter hashtag #VCS2012 @MoniqueRamsey Sources: Reach Local & f8 Keynote Cosmetic Social Media
  • 5. NEW TOOLS  Varied page admin levels Image source: Mashable Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 6. Scheduling a Post Clock = SCHEDULING ICON Note: Date can also be in the past & it will drop in to the proper spot in your timeline Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 7. Scheduling a Post Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 8. EdgeRank 1. Affinity 2. Weight 3. Relevency Together they can push your content to the top news Image Source: advancedfanpagesolutions.com Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 9. EdgeRank Fresh & RELEVANT content CNN Study – 75% get their news from social sites & email (& blogs) Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 10. • Be a resource: your own content & shared content • Moderate • Respond & engage (notifications via FB email notification and/or HyperAlerts • Connect • Keep it fun and mix it up! Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 11. Ask Questions Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 12. AND RESPOND~ Ask for the “like” Call them by name with the @ tag Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 13. Promoted Posts Click “public” to make this box appear It recalculates reach as you change budget Set run time Note: You cannot run promoted posts unless you have 400+ fans. Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 14. Tabs, Apps, Widgets Add Your eBlast sign up form & archive Exclusive Offers Contests Photos in logical albums *(and add fresh content frequently) Upload videos Point to other social platforms Seminars & other events Top Fans = (loyalty, EdgeRank, recognition, fun, etc!) Check Your Messages & Hidden Posts Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 15. To Tweet or Not to Tweet Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 16. Relationships are Fueled by Conversations Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 17. 80% of Twitter usage is outside of twitter… people update anywhere, anytime… imagine what that means for bad customer experiences!? Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 18. What to Share Provide Value 1st Momentum Mktg. • Share publications • Look for opportunities to • Educational info take advantage of • Be selfless something bigger than • Not # times of day but yourself VALUE of the post – Queen’s Jubilee, Royal • Info on topics YOUR client is Wedding, Oscars interested in – Heroic act in local news • Mommy blogs • Beauty • BE NIMBLE • Health • Be SMART – 3 second rule • Fitness, etc… Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 19. What to Share • Alert followers of something big on the horizon (build anticipation!) • Add comments when you RT (re-tweet) • Don’t just schedule – HAVE LIVE INTERACTIONS TOO • Stick to your brand’s voice • Context is king – make sure you don’t lose the message in 140 characters • Use #hashtags so peeps can follow subject, but don’t “#geekout with @’s and #Syntax LOL <-This!:” Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 20. You Can Measure Monique’s Fave Resources: BudURL (link shortener) with analytics Platform to manage tweets Hootsuite, Tweetdeck SocialOomph etc… Twellow (Yellow Pages) Manage Flitter (for managing follows and un-follows) Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media
  • 21. Thank You!  Use Twitter hashtag #VCS2012 @MoniqueRamsey Cosmetic Social Media