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The Webinar Will Begin Shortly,[object Object],If you cannot hear music,  or the presenter to today's webinar, please use our toll-free call in number. ,[object Object],Number:  	888-469-1348 ,[object Object],Pass code:  2940000,[object Object],Navigating Semantic Search,[object Object],Presented by:,[object Object],Irina Shamaeva,[object Object],Partner, Brain Gain Recruiting,[object Object],May 13, 2010,[object Object]
Agenda for Today’s Webinar:,[object Object],What is Semantic Search?,[object Object],Boolean vs. Semantic,[object Object],Semantic Search Aspects,[object Object],[object Object]
Abbreviations
Synonyms
Keyword CloudsSemantic Features,[object Object],[object Object]
Social MediaSemantic Search Engines,[object Object],Semantic Search Tools for Recruiters,[object Object],Resources ,[object Object],Q&A,[object Object],2,[object Object]
What is Semantic Search?,[object Object],Semantic is meaning,[object Object],In recruiting, semantic search would ideally identify the right candidates,[object Object],Resume,[object Object],Job Description,[object Object],Resume,[object Object],Resume,[object Object],Resume,[object Object],3,[object Object]
Semantic Search:Areas of Implementation,[object Object],These factors affect feasibility of semantic search (keep in mind when comparing systems):,[object Object],[object Object]
Narrow topic vs. “everything”
A task to solve vs. exploration4,[object Object]
What is Boolean?,[object Object],Boolean means AND, OR, NOT ,[object Object],Boolean search syntax is the Boolean logic combined with operators, special characters, and options:,[object Object],5,[object Object]
What is Boolean?,[object Object],Note: Boolean syntax is different for different search engines and databases,[object Object],6,[object Object]
Boolean “vs.” Semantic,[object Object],Why compare the two?,[object Object],[object Object]
Semantic is meaningElements of semantic search are present in existing “Boolean” search engines,[object Object],New “semantic” tools often include Boolean logic,[object Object],7,[object Object]
Sourcing Process,[object Object],8,[object Object]
“Boolean” Approach Example,[object Object],Pick keywords from a job description and create Boolean strings,[object Object],Software Engineer. You’ll help build next-generation security products, working as part of an energetic team and hacking in a Linux/Mac/open source environment The ideal candidate has: * 	3+ years software development experience (Demonstrable fluency in C/C++),[object Object],* 	Demonstrable fluency in Ruby, or another interpreted, open source language (Python, 	                	Perl, PHP, etc.) ,[object Object],* 	A Bachelor’s degree in Computer Science, Mathematics or equivalent work experience,[object Object],* 	TCP/IP experience, up and down the stack ,[object Object],* 	RDBMS familiarity, including entity design and SQL query troubleshooting ,[object Object],9,[object Object]
“Boolean” Approach,[object Object],"software engineer” Linux "open source" C++ Ruby TCP/IP SQL ,[object Object],“7,000+" results (an estimate);not right – mostly job posts,[object Object],"software engineer” Linux "open source" C++ Ruby TCP/IP SQL -jobs -job,[object Object],about 700+results (not bad!; many are resumes, some are not),[object Object],intitle:resume | inurl:resume "software engineer” Linux "open source" C++ Ruby TCP/IP SQL ,[object Object],about 75 results(good but we want more),[object Object],intitle:resume | inurl:resume "software engineer” | developer Linux | UNIX "open source" C++ Ruby | Perl | python | PHP TCP/IP SQL,[object Object],about 700 results; pretty good; can play with it and look at the results,[object Object],10,[object Object]
 “Semantic” Approach May…,[object Object],Recognize the title, keywords, must-haves, locations ,[object Object],Suggest alternative terminology, abbreviations, target companies, colleges,[object Object],Search for resumes that have target titles, must-have keywords in the recent experience,[object Object],11,[object Object]
Still, Any Tool Requires Human Input,[object Object],Real life challenge: ,[object Object],“Тhey would like the functional candidates to come from similar consulting firms or recently in a consulting firm. They want to see some stability. For the technical roles – they need consulting, not out of industry. Except for the hard-to-find roles like Business objects.”,[object Object],12,[object Object]
Semantic Search Angles,[object Object],Word Proximity,[object Object],[object Object],Abbreviations,[object Object],[object Object],Synonyms,[object Object],[object Object],13,[object Object],SYNONYMS,[object Object],ARE ALL ,[object Object],THE SAME,[object Object],TO ME,[object Object],SYNONYMS,[object Object],ARE ALL ,[object Object],THE SAME,[object Object],TO ME,[object Object]
More Semantic Search Angles ,[object Object],Weighted words,[object Object],[object Object],Keyword clouds,[object Object],[object Object],Ranking,[object Object],[object Object],14,[object Object]
Semantic Features – Web Search Engines,[object Object],Auto-stemming (child children),[object Object],Selected recognition of special characters:,[object Object],[object Object],Some results will be relevant but will not have your keyword,[object Object],15,[object Object]
Semantic Features – Web Search Engines,[object Object],Google offers similar search strings,[object Object],Google personalizes results, making them more relevant over time,[object Object],16,[object Object]
Semantic Features – Web Search Engines,[object Object],Asterisk * (almost) allows for proximity search,[object Object],17,[object Object]
Semantic Features – Web Search Engines,[object Object],Tilde ~ allows to search for synonyms ,[object Object],18,[object Object]
Semantic Features – Social Media,[object Object],Structured profiles allow meaningful search (but no synonyms recognition),[object Object],19,[object Object]
Semantic Features – Social Media,[object Object],Extra search capabilities:,[object Object],[object Object]
Search within targeted groups and communities: LinkedIn groups20,[object Object]
Need For Improved Search,[object Object],The web search lacks the capacity to match our needs as recruiters. There’s no sure way to:,[object Object],[object Object]
Find people in the right locations
Find skills matching those in a job description
Not to miss resumes with similar termsWe need to review lots and lots of resumes trying to find the best,[object Object],21,[object Object]
Need for Improved Search ,[object Object],Goal: ,[object Object],[object Object],Possible solutions for recruiters:,[object Object],[object Object]

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