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                Status: December 8th, 2008
Ahead of Time                  Page                           © 2008 Ahead of Time GmbH
Mobile Communication
is less than 20 years old.


 Ahead of Time      Page   2   © 2008 Ahead of Time GmbH
The 3rd Generation Mobile Network
is less than 10 years old.


 Ahead of Time    Page   3    © 2008 Ahead of Time GmbH
What has been

developed
in the last

                 10 years?
 Ahead of Time       Page   4   © 2008 Ahead of Time GmbH
Patents & Innovations.



 Ahead of Time     Page   5   © 2008 Ahead of Time GmbH
Mobile Web.



 Ahead of Time   Page   6   © 2008 Ahead of Time GmbH
Mobile Relationship Management



 Ahead of Time   Page   7    © 2008 Ahead of Time GmbH
GPS, Navigation & Maps



 Ahead of Time   Page   8   © 2008 Ahead of Time GmbH
Mobile Games.



 Ahead of Time   Page   9   © 2008 Ahead of Time GmbH
Mobile Music.



 Ahead of Time   Page 10   © 2008 Ahead of Time GmbH
Mobile Fotos &
Connected Cameras.


 Ahead of Time   Page 11   © 2008 Ahead of Time GmbH
Mobile Applications.



 Ahead of Time     Page 12   © 2008 Ahead of Time GmbH
Mobile Messaging.


 Ahead of Time      Page 13   © 2008 Ahead of Time GmbH
Mobile Social Networks.



 Ahead of Time     Page 14   © 2008 Ahead of Time GmbH
Mobile Publishing & eBooks.



 Ahead of Time    Page 15     © 2008 Ahead of Time GmbH
Mobile Network Worldwide.



 Ahead of Time    Page 16   © 2008 Ahead of Time GmbH
3x
3x more Mobile Phone Subscribers,
than Internet Users.


 Ahead of Time    Page 17    © 2008 Ahead of Time GmbH
Mobile Lifestyle.



 Ahead of Time      Page 18   © 2008 Ahead of Time GmbH
Amazing       ?
Ahead of Time   Page 19   © 2008 Ahead of Time GmbH
This was all

created
in less than

                 10 years.
 Ahead of Time       Page 20   © 2008 Ahead of Time GmbH
Did you believe this already

  10 years
        ago?
Ahead of Time       Page 21      © 2008 Ahead of Time GmbH
Impossible                       ?
Ahead of Time   Page 22   © 2008 Ahead of Time GmbH
Lesson from the first 10 years of „mobile“:

We have
  to be better in
 believing
the impossible.
Ahead of Time              Page 23            © 2008 Ahead of Time GmbH
What will
 happen in
the next 10 years?

Ahead of Time   Page 24   © 2008 Ahead of Time GmbH
MOCOM2020


Ahead of Time       Page 25   © 2008 Ahead of Time GmbH
You can only
 create what
you can imagine.

Ahead of Time   Page 26   © 2008 Ahead of Time GmbH
MOCOM2020
       wants to
                  imagine
the next 10 years
                together with You.

Ahead of Time            Page 27     © 2008 Ahead of Time GmbH
MOCOM2020
       is the leading
„open“ think tank
for mobile media worldwide.


Ahead of Time      Page 28   © 2008 Ahead of Time GmbH
MOCOM2020 is
 questioning today
   to find answers for
                tomorrow.

Ahead of Time      Page 29   © 2008 Ahead of Time GmbH
MOCOM2020
Project Structure




Ahead of Time       Page   © 2008 Ahead of Time GmbH
MOCOM2020
Corporate Partner




Ahead of Time       Page   © 2008 Ahead of Time GmbH
MOCOM2020
Advisory Board




Ahead of Time    Page   © 2008 Ahead of Time GmbH
MOCOM2020
Advisory Board
                Rolf Hansen                            Dr. Charles M. Savage
                Duesseldorf, Germany                   Munich, Germany

                CEO and Founder of Simyo.              Professor, Consultant
                                                       and Mentor focussing on
                                                       the tremendous potentials of
                                                       the knowledge era.




                Kevin Leong                            John Strand
                San Francisco, USA                     Copenhagen, Denmark
                                                       Consultant, frequent Speaker,
                Professor at Berkeley                  Futurist & Visionary.
                University and San Jose State
                University and Entrepreneur.           Member of the board of several
                                                       companies. John was a member of
                He is currently focussing on           the Advisory Board for the 3GSM
                Mobile Cloud Computing.                World Congress.



                Marco Koeder                           Taewoo Danny Kim
                Tokyo, Japan                           Seoul, South Korea
                Executive Director                     Author of „Meconomy“,
                of one of Japans leading               frequent Speaker and
                mobile communication
                agencies.                              one of the leading IT/Web 2.0
                                                       bloggers in Korea.

                                                       Blog: TechnoKimchi.com


Ahead of Time                                   Page                            © 2008 Ahead of Time GmbH
MOCOM2020
Ideation Process

Open Up:                            Focus On:                Collect:                 Review:                  Results:
„Widen Your Horizon“                „Ask Key Questions“   „Find the right Answers“   „Discuss & Elaborate“     „Present Results“




                       Innovation


                                          Question
                         Trend              #1                  Anwers
                                                                  #1
 Launch Teaser Video




                       Innovation         Question                                        Open
                                                                Anwers                                        Launch Final Video
                                            #2                                          Storyboard
                                                                  #2

                         Trend                                  Anwers                                             Publication
                                          Question                                        Open
                                            #3                    #3                     Roadmap             Whitepaper & Roadmap

                       Innovation                               Anwers
                                                                  #4
                                          Question
                                            #4

                         Trend




Ahead of Time                                                            Page                                     © 2008 Ahead of Time GmbH
Powerful
questions.


Ahead of Time   Page 35   © 2008 Ahead of Time GmbH
Powerful
questions.

Example: #1
Ahead of Time   Page 36   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions




                You

Ahead of Time        Page   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions




Today:


                 1+ billion
                 internet users

 Ahead of Time          Page      © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions




Today:


                 3.5+ billion
                 mobile subscribers

 Ahead of Time            Page   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions




What will happen when


99% of the world
     are         mobile subscribers?

 Ahead of Time           Page    © 2008 Ahead of Time GmbH
Powerful
questions.

Example: #2
Ahead of Time   Page 41   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions



Today:
5 MegaPixel Camera          3G Networks




                     +
Ahead of Time        Page          © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

What will happen when people have

  HD Cams                   in combination with

Ultra Broadband                           (4G, 5G)                  ?

                     +
Ahead of Time        Page               © 2008 Ahead of Time GmbH
Powerful
questions.

Example: #3
Ahead of Time   Page 44   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

Today:
Language Barriers.



                30%  of the web is


                 english.
Ahead of Time        Page            © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

Today:
Language Barriers.



                20%  of the web is


                chinese.
Ahead of Time        Page            © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

Today:
Language Barriers.



                followed                     by


                 spanish
                and hundreds of other languages.

Ahead of Time                    Page              © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions




What will happen when there are


                no more language
                 barriers?
Ahead of Time          Page       © 2008 Ahead of Time GmbH
Powerful
questions.

Example: #4
Ahead of Time   Page 49   © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

Today:
Dominant Google on the Web.




Ahead of Time        Page     © 2008 Ahead of Time GmbH
MOCOM2020
Powerful Questions

Who will

                dominate
                  mobile web
                the          ?
Ahead of Time         Page     © 2008 Ahead of Time GmbH
MOCOM2020


Ahead of Time       Page 52   © 2008 Ahead of Time GmbH
Ahead of Time   Page 53   © 2008 Ahead of Time GmbH
MOCOM2020
                       www.mocom2020.com

                       Ahead of Time GmbH
                       www.aheadoftime.de

                       ‣   Monty C. M. Metzger
                           CEO and Founder

                           e monty (at) aheadoftime (dot) de

                           Private Blog:
                           http://blog.monty.de




Ahead of Time   Page                       © 2008 Ahead of Time GmbH

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