SlideShare a Scribd company logo

Mom Central Consulting Capabilities

•Download as PPT, PDF•
•
Megan Maguire
Megan Maguire

Capabilities deck highlighting key offerings from Mom Central Consulting

Business
1 of 13
Ignite Mom Influencers Capabilities Highlights www.MomCentralConsulting.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mom Central Consulting
Why Mom Word-of-Mouth Programs work
Beverages
Food
Consumer Packaged Goods
Technology, Financial Services, Consumer Appliances
Toys and kids entertainment
How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program
Case Study: Feld Entertainment ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOI in Action: Year-Long Campaign
MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 www.MomCentralConsulting.com 617- 244-3002

Recommended

The Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room Group
 
Generosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingGenerosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingLeanne Pressly
 
Building Integrated Campaigns / Julie Fiorini, Stephen Thomas
Building Integrated Campaigns / Julie Fiorini, Stephen ThomasBuilding Integrated Campaigns / Julie Fiorini, Stephen Thomas
Building Integrated Campaigns / Julie Fiorini, Stephen ThomasCanadaHelps / MyCharityConnects
 
Reaching Social Moms
Reaching Social MomsReaching Social Moms
Reaching Social MomsiMedia Connection
 
Sirmons portfolio
Sirmons portfolio Sirmons portfolio
Sirmons portfolio Susan Sirmons
 
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign Get Advertising Smart - The Evolution of the Not-for-Profit Campaign
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
 
Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher
 
Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher
 

Recommended

The Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room Group
 
Generosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingGenerosity marketing by Stitchcraft Marketing
Generosity marketing by Stitchcraft MarketingLeanne Pressly
 
Building Integrated Campaigns / Julie Fiorini, Stephen Thomas
Building Integrated Campaigns / Julie Fiorini, Stephen ThomasBuilding Integrated Campaigns / Julie Fiorini, Stephen Thomas
Building Integrated Campaigns / Julie Fiorini, Stephen ThomasCanadaHelps / MyCharityConnects
 
Reaching Social Moms
Reaching Social MomsReaching Social Moms
Reaching Social MomsiMedia Connection
 
Sirmons portfolio
Sirmons portfolio Sirmons portfolio
Sirmons portfolio Susan Sirmons
 
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign Get Advertising Smart - The Evolution of the Not-for-Profit Campaign
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
 
Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher
 
Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Unique Kimberley, bringing real people, real content and real stories to tour...
Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher
 
When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
 
M2W 2012
M2W 2012M2W 2012
M2W 2012askpatty
 
Gossip management by Silih A. Wasesa
Gossip management by Silih A. WasesaGossip management by Silih A. Wasesa
Gossip management by Silih A. WasesaAkademi Berbagi
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413Carla Johnson
 
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFEXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFHouse Party, Inc.
 
Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210IABC Seattle
 
Chapter 1 Terms Review
Chapter 1 Terms ReviewChapter 1 Terms Review
Chapter 1 Terms Reviewmassameg
 
Grand Rapids Children's Museum case study
Grand Rapids Children's Museum case studyGrand Rapids Children's Museum case study
Grand Rapids Children's Museum case studyJoseph Serwach
 
The Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your BusinessThe Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your BusinessMJ Social
 
Chasing Facebook fans
Chasing Facebook fansChasing Facebook fans
Chasing Facebook fansEzyInsights
 
D.C. United Presentation
D.C. United PresentationD.C. United Presentation
D.C. United PresentationSangmi Park
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsJ. Gorzka
 
How to make "not boring" travel advertising
How to make "not boring" travel advertisingHow to make "not boring" travel advertising
How to make "not boring" travel advertisingJason Spies
 
Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31sid_uict
 
Jacques Epangue Portfolio
Jacques Epangue PortfolioJacques Epangue Portfolio
Jacques Epangue PortfolioJacques Epangue
 
SmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on SocialSmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on SocialSpredfast
 
Her Fit game for Wii Fit
Her Fit game for Wii FitHer Fit game for Wii Fit
Her Fit game for Wii Fitkonvalmatin
 
Susan wakefield visual resume dpcf
Susan wakefield visual resume dpcfSusan wakefield visual resume dpcf
Susan wakefield visual resume dpcfsusanwake
 
Mandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter PortfolioMandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter PortfolioMandy Boyle
 
141 Rac
141 Rac141 Rac
141 RacEmanuel Mateus
 
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...Rajesh Prasad
 

More Related Content

What's hot

When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
 
Gossip management by Silih A. Wasesa
Gossip management by Silih A. WasesaGossip management by Silih A. Wasesa
Gossip management by Silih A. WasesaAkademi Berbagi
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413Carla Johnson
 
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFEXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFHouse Party, Inc.
 
Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210IABC Seattle
 
Chapter 1 Terms Review
Chapter 1 Terms ReviewChapter 1 Terms Review
Chapter 1 Terms Reviewmassameg
 
Grand Rapids Children's Museum case study
Grand Rapids Children's Museum case studyGrand Rapids Children's Museum case study
Grand Rapids Children's Museum case studyJoseph Serwach
 
The Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your BusinessThe Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your BusinessMJ Social
 
Chasing Facebook fans
Chasing Facebook fansChasing Facebook fans
Chasing Facebook fansEzyInsights
 
D.C. United Presentation
D.C. United PresentationD.C. United Presentation
D.C. United PresentationSangmi Park
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsJ. Gorzka
 
How to make "not boring" travel advertising
How to make "not boring" travel advertisingHow to make "not boring" travel advertising
How to make "not boring" travel advertisingJason Spies
 
Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31sid_uict
 
Jacques Epangue Portfolio
Jacques Epangue PortfolioJacques Epangue Portfolio
Jacques Epangue PortfolioJacques Epangue
 
SmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on SocialSmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on SocialSpredfast
 
Her Fit game for Wii Fit
Her Fit game for Wii FitHer Fit game for Wii Fit
Her Fit game for Wii Fitkonvalmatin
 
Susan wakefield visual resume dpcf
Susan wakefield visual resume dpcfSusan wakefield visual resume dpcf
Susan wakefield visual resume dpcfsusanwake
 
Mandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter PortfolioMandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter PortfolioMandy Boyle
 

What's hot (20)

When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...When it comes to Gen Z, why an always-on strategy is the new digital damage c...
When it comes to Gen Z, why an always-on strategy is the new digital damage c...
 
M2W 2012
M2W 2012M2W 2012
M2W 2012
 
Gossip management by Silih A. Wasesa
Gossip management by Silih A. WasesaGossip management by Silih A. Wasesa
Gossip management by Silih A. Wasesa
 
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...An Introduction to advertising on Social media including Facebook, LinkedIn, ...
An Introduction to advertising on Social media including Facebook, LinkedIn, ...
 
Marketing profs storytelling 061413
Marketing profs storytelling 061413Marketing profs storytelling 061413
Marketing profs storytelling 061413
 
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFEXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
 
Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210Iabc seattle-jeff hasen-momentsoftrust-042210
Iabc seattle-jeff hasen-momentsoftrust-042210
 
Chapter 1 Terms Review
Chapter 1 Terms ReviewChapter 1 Terms Review
Chapter 1 Terms Review
 
Grand Rapids Children's Museum case study
Grand Rapids Children's Museum case studyGrand Rapids Children's Museum case study
Grand Rapids Children's Museum case study
 
The Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your BusinessThe Social Media Revolution and What it Means to Your Business
The Social Media Revolution and What it Means to Your Business
 
Chasing Facebook fans
Chasing Facebook fansChasing Facebook fans
Chasing Facebook fans
 
D.C. United Presentation
D.C. United PresentationD.C. United Presentation
D.C. United Presentation
 
Social Media 101 for Social Nonprofits
Social Media 101 for Social NonprofitsSocial Media 101 for Social Nonprofits
Social Media 101 for Social Nonprofits
 
How to make "not boring" travel advertising
How to make "not boring" travel advertisingHow to make "not boring" travel advertising
How to make "not boring" travel advertising
 
Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31Prom strat_group 6_IIM Lucknow_PGP 31
Prom strat_group 6_IIM Lucknow_PGP 31
 
Jacques Epangue Portfolio
Jacques Epangue PortfolioJacques Epangue Portfolio
Jacques Epangue Portfolio
 
SmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on SocialSmartSocial Summit | How Established Brands are Succeeding on Social
SmartSocial Summit | How Established Brands are Succeeding on Social
 
Her Fit game for Wii Fit
Her Fit game for Wii FitHer Fit game for Wii Fit
Her Fit game for Wii Fit
 
Susan wakefield visual resume dpcf
Susan wakefield visual resume dpcfSusan wakefield visual resume dpcf
Susan wakefield visual resume dpcf
 
Mandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter PortfolioMandy Boyle: Copywriter Portfolio
Mandy Boyle: Copywriter Portfolio
 

Viewers also liked

International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...Rajesh Prasad
 
Loco for Local: A Local SEO Workshop
Loco for Local: A Local SEO WorkshopLoco for Local: A Local SEO Workshop
Loco for Local: A Local SEO WorkshopBill Hartzer
 
Global warming by DGM G E.Rly
Global warming by DGM G E.RlyGlobal warming by DGM G E.Rly
Global warming by DGM G E.RlyRajesh Prasad
 
Social Cloud Datasheet for Public Sector Law Enforcement
Social Cloud Datasheet for Public Sector Law EnforcementSocial Cloud Datasheet for Public Sector Law Enforcement
Social Cloud Datasheet for Public Sector Law EnforcementBrian Christensen
 
SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The ConversationMichael J Lis
 
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολή
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολήάλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολή
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολήΜάκης Χατζόπουλος
 
Connectthe Dots Leadership Onboarding Overviewslideshare
Connectthe Dots Leadership Onboarding OverviewslideshareConnectthe Dots Leadership Onboarding Overviewslideshare
Connectthe Dots Leadership Onboarding Overviewslidesharebhampel
 
The Convergence of Social Media & Search
The Convergence of Social Media & SearchThe Convergence of Social Media & Search
The Convergence of Social Media & SearchBill Hartzer
 
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...Michael Ritchey
 
FamilySearch Wiki: Finding Records for Your Research
FamilySearch Wiki: Finding Records for Your ResearchFamilySearch Wiki: Finding Records for Your Research
FamilySearch Wiki: Finding Records for Your ResearchMichael Ritchey
 

Viewers also liked (20)

141 Rac
141 Rac141 Rac
141 Rac
 
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
International Seminar on Transport Infrastructure 2025- Opportunities and Cha...
 
Loco for Local: A Local SEO Workshop
Loco for Local: A Local SEO WorkshopLoco for Local: A Local SEO Workshop
Loco for Local: A Local SEO Workshop
 
141 Pdfsam
141 Pdfsam141 Pdfsam
141 Pdfsam
 
Global warming by DGM G E.Rly
Global warming by DGM G E.RlyGlobal warming by DGM G E.Rly
Global warming by DGM G E.Rly
 
Social Cloud Datasheet for Public Sector Law Enforcement
Social Cloud Datasheet for Public Sector Law EnforcementSocial Cloud Datasheet for Public Sector Law Enforcement
Social Cloud Datasheet for Public Sector Law Enforcement
 
301 Rac
301 Rac301 Rac
301 Rac
 
τ.θ β γεωμετρια -ομοιοτητα
τ.θ β γεωμετρια -ομοιοτητατ.θ β γεωμετρια -ομοιοτητα
τ.θ β γεωμετρια -ομοιοτητα
 
SPECK Media Start The Conversation
SPECK Media Start The ConversationSPECK Media Start The Conversation
SPECK Media Start The Conversation
 
341 Rac
341 Rac341 Rac
341 Rac
 
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολή
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολήάλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολή
άλγεβρα προαγωγικών εξετάσεων με λύσεις 2011 ευαγγελική σχολή
 
61 Rac
61 Rac61 Rac
61 Rac
 
Connectthe Dots Leadership Onboarding Overviewslideshare
Connectthe Dots Leadership Onboarding OverviewslideshareConnectthe Dots Leadership Onboarding Overviewslideshare
Connectthe Dots Leadership Onboarding Overviewslideshare
 
Kerala
KeralaKerala
Kerala
 
The Works I
The Works IThe Works I
The Works I
 
τ.θ. β αλγεβρα-τριγωνομετρια
τ.θ. β αλγεβρα-τριγωνομετριατ.θ. β αλγεβρα-τριγωνομετρια
τ.θ. β αλγεβρα-τριγωνομετρια
 
The Convergence of Social Media & Search
The Convergence of Social Media & SearchThe Convergence of Social Media & Search
The Convergence of Social Media & Search
 
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...
The Power of We: An Introduction to FamilySearch Research Courses, Wiki, and ...
 
FamilySearch Wiki: Finding Records for Your Research
FamilySearch Wiki: Finding Records for Your ResearchFamilySearch Wiki: Finding Records for Your Research
FamilySearch Wiki: Finding Records for Your Research
 
Thalis 2014 15_solutions
Thalis 2014 15_solutionsThalis 2014 15_solutions
Thalis 2014 15_solutions
 

Similar to Mom Central Consulting Capabilities

How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
 
Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011Hip Brand Group
 
PR To Get Canadian Moms Buzzing
PR To Get Canadian Moms BuzzingPR To Get Canadian Moms Buzzing
PR To Get Canadian Moms BuzzingLimelite PR
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketingRAMU POKHREL
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
 
Baby Boomers: The shape of digital success
Baby Boomers: The shape of digital successBaby Boomers: The shape of digital success
Baby Boomers: The shape of digital successSiegel+Gale
 
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA Conference
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA ConferenceThe 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA Conference
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA ConferenceAlyesha Patel-Parker
 
Ryan credentials
Ryan credentialsRyan credentials
Ryan credentialsstaratio
 
AAM 323 IMC Pres
AAM 323 IMC PresAAM 323 IMC Pres
AAM 323 IMC Presantoniettar
 
Integrated Marketing Campaign
Integrated Marketing CampaignIntegrated Marketing Campaign
Integrated Marketing CampaignEric Floresca
 
Savvy Auntie Media Kit November 2013 Melanie Notkin
Savvy Auntie Media Kit November 2013 Melanie NotkinSavvy Auntie Media Kit November 2013 Melanie Notkin
Savvy Auntie Media Kit November 2013 Melanie NotkinMelanie Notkin
 
Savvy Auntie media kit december 2013_melanie notkin
Savvy Auntie media kit december 2013_melanie notkinSavvy Auntie media kit december 2013_melanie notkin
Savvy Auntie media kit december 2013_melanie notkinMelanie Notkin
 
8.19.14 social media today webinar
8.19.14 social media today webinar8.19.14 social media today webinar
8.19.14 social media today webinarSusan Emerick
 
Social Media Changes Everything
Social Media Changes EverythingSocial Media Changes Everything
Social Media Changes EverythingGravity Summit
 
Media Post Article: Engage Moms
Media Post Article: Engage MomsMedia Post Article: Engage Moms
Media Post Article: Engage Momscynelson
 
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA WebinarAmbassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
 

Similar to Mom Central Consulting Capabilities (20)

How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...
 
Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011
 
PR To Get Canadian Moms Buzzing
PR To Get Canadian Moms BuzzingPR To Get Canadian Moms Buzzing
PR To Get Canadian Moms Buzzing
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
 
Word of mouth marketing
Word of mouth marketingWord of mouth marketing
Word of mouth marketing
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer Conversations
 
11.11.14
11.11.1411.11.14
11.11.14
 
Baby Boomers: The shape of digital success
Baby Boomers: The shape of digital successBaby Boomers: The shape of digital success
Baby Boomers: The shape of digital success
 
IMC 636 Capstone
IMC 636 CapstoneIMC 636 Capstone
IMC 636 Capstone
 
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA Conference
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA ConferenceThe 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA Conference
The 3 Tenets To Successful Customer Loyalty_Billy Loizou_ ALA Conference
 
Ryan credentials
Ryan credentialsRyan credentials
Ryan credentials
 
AAM 323 IMC Pres
AAM 323 IMC PresAAM 323 IMC Pres
AAM 323 IMC Pres
 
Integrated Marketing Campaign
Integrated Marketing CampaignIntegrated Marketing Campaign
Integrated Marketing Campaign
 
Customer Evangelism
Customer EvangelismCustomer Evangelism
Customer Evangelism
 
Savvy Auntie Media Kit November 2013 Melanie Notkin
Savvy Auntie Media Kit November 2013 Melanie NotkinSavvy Auntie Media Kit November 2013 Melanie Notkin
Savvy Auntie Media Kit November 2013 Melanie Notkin
 
Savvy Auntie media kit december 2013_melanie notkin
Savvy Auntie media kit december 2013_melanie notkinSavvy Auntie media kit december 2013_melanie notkin
Savvy Auntie media kit december 2013_melanie notkin
 
8.19.14 social media today webinar
8.19.14 social media today webinar8.19.14 social media today webinar
8.19.14 social media today webinar
 
Social Media Changes Everything
Social Media Changes EverythingSocial Media Changes Everything
Social Media Changes Everything
 
Media Post Article: Engage Moms
Media Post Article: Engage MomsMedia Post Article: Engage Moms
Media Post Article: Engage Moms
 
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA WebinarAmbassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
 

Recently uploaded

The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxWorkforce Group
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsWHMCS Smarters
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfsuperbizness1227
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.FelixPerez547899
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceDragon Dream Bar
 

Recently uploaded (20)

The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step InstructionsThe Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
The Ultimate Guide to IPTV App Development Process_ Step-By-Step Instructions
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
USA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdfUSA classified ads posting – best classified sites in usa.pdf
USA classified ads posting – best classified sites in usa.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
HR and Employment law update: May 2024.
HR and Employment law update: May 2024.HR and Employment law update: May 2024.
HR and Employment law update: May 2024.
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 

Mom Central Consulting Capabilities

  • 1. Ignite Mom Influencers Capabilities Highlights www.MomCentralConsulting.com
  • 2.
  • 3. Why Mom Word-of-Mouth Programs work
  • 7. Technology, Financial Services, Consumer Appliances
  • 8. Toys and kids entertainment
  • 9. How Word-of-Mouth differs from Advertising Advertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say. Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers. Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.
  • 10. MCC Mom Ambassador Case Study: Feld Entertainment Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program
  • 11.
  • 12.
  • 13. MOM CENTRAL CONSULTING 77 Chapel Street Newton, MA 02458 www.MomCentralConsulting.com 617- 244-3002