3. Types Of Print Media
1.Newspaper
2. Magazines
3.Booklets and
Brochures
4. House
Magazines
5. Direct
Mailers
6. Handbills
7. Billboards
4. Newspapers
Newspapers enjoyed the position of the
most preferred medium to reach a wider
audience until electronic communciation
emerged on the media scence. In the early
days, newspapers were the only medium
that masses at large depended on, for
daily news.
5. Magazines
Magazines are another
type of popular culture
print media. They usually
cater to a specifc type of
audience who are looking
for information based on a
particular subject.
7. HouseMagazines
Most of the organizations
todays have learned that it is
important of communicate
with all the stakeholders in
orders to be
successful.Hence, the
customers, shareholders,
incvestors, solicitors and
8. Direct Mailers
Direct mailers are small
pamphlets, which are devices for
direct advertising and marketing.
Usually they arrive at our
doorstep through the postal
mails.
9. Handbils
Handbills or flyers are a
form of communication
which is printed on a
small paper. It is easy to
carry,
colorful,attractive, and
legible to red.
10. Billboards
. Billboards or hoardings are huge
advertisements that are put up at a hight
in strategic locations to fetch more attion.
They usually attract the targted audience
by their bold colors, attention-grabbing
headlines, creativity, designs, special
effects, etc.