A presentation from ECF Europe 2019: https://europe.ecampaigningforum.com/

1. Sara Rydkvist, Campaign Manger, Amnesty International UK
SUFFRAGETTE SPIRIT PROJECT

2. What we hoped to achieve
1st
• To raise awareness of the crucial work of Women Human Rights
Defenders to protect and further human rights
• To celebrate WHRDs in the UK & make issue relevant to UK audience
• Increase use of term Human Rights Defender
• Increased engagement in support of Brave Campaign & Women Human
Rights Defenders
2nd
• Connect Women’s rights activists in the UK

3. Making issue relevant to UK audience
• Identifying a media hook
• 2018 - 100 year since women won the right to vote in the UK

4. Content & artist endorsement
• Call for nomination video with Juliet Stevenson
• Opinion pieces by Emma Thompson & Gillian Anderson

5. BRAVE
Meet the nominees

6. Celebrating local women’s rights activists
• Celebrating local activists
• Introducing Brave messaging and calls

7. What the project achieved
• 300 pieces of press coverage
• National Press – Maria Claire, Stylist, Metro
• Over 700 UK WHRD’s nominated
• Increased awareness of Brave Campaign / WHRD’s
• Brave campaigns calls in local & regional media
• Women’s rights activists across the UK connected