Managing Risk and Ensuring Long-Term Success in Affiliate Marketing
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Affiliate Gathering 2011
![Managing risk to ensure long-term success Conference Sponsor Introduction You are running a business! If you run a good business you may earn a nice wage, hire some staff and shape your future, if you run a bad business…. It maybe gone tomorrow! This session will demonstrate: ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Managing Risk and Ensuring Long-Term Success in Affiliate Marketing
- 1. Conference Sponsor Andrew Slack Co-Founder & Managing Director MoreNiche.com Don’t want to lose your affiliate/business income overnight ? Based on real life examples from other leading affiliates/companies just like you, we will demonstrate some very simple techniques you can employ to protect your business and ensure long term success. Managing Risk to Ensure Long-term Success
Notas del editor
- Today I am going to talk about manging risk with AM, IM and some legal surroundings… I am going to concentrate on the marketing aspects and skip the geeky parts… I am assuming that you: - backup you sites locally!!, your host has backup processors in place which you have tested and WORK you have dedicated IP’s to protect from naughty neighbours You understand the risks with working with open source software (Wordpress) Use secure passwords If you are unsure about any of these you need to do some homework and talk to me or my team.
- Who here earns more than 50% of their income from MoreNiche alone? Could you carry on without it? What would you do if MoreNiche was gone tomorrow?
- Hands up who currently gets over 70% of their sales from one brand or one niche? FastSize – FDA – bang… dodgy devices from china! Also seasonal trends can mean you make good sales in January (weight loss) but very few in December (retail)
- Phil touched on this today already… consistent sales message Paid to search traffic Will not convert They have no money, hence being paid to search… results in chargebacks.
- Don’t give up your day job until you can sustain yourself with your affiliate income… a nice transition what a few people make is by going part time for a while.
- If you said yes to any of these questions you may be at risk, it is critical that protect yourselves by investing in building your portfolio, growing your business by adding value to the visitors who land into your network of sites. Funnel visitors from your generic ‘power sites’ – 100’s of pages, offering lots of value down the funnel to your brand sites. AUTHORITY… BBC etc…
- Do you focus all your efforts on SEO (Google?) - BAD MOVE!!! Change in ranking, penalty, google’s losing power…. Social media – Let others do you marketing = 2 mins to add a like button… even if only one person likes it, that could be an extra 100-200 people exposed to your offer… plus additional SEO benefit.
- I cannot express more how important this is!!! Going to be very important moving forward. Capsiplex PR in france Many merchants have french/german/spanish landing pages… You don’t the hard work, it costs very little to translate and publish the content.
- Already touched on it, but very important point…. Email marketing… list building…. > Remarket to these guys for years to come… nurture your list = adding VALUE content not just spam … Promote programs which have monthly subscriptions… Downline – 6% of their commission + refer them to hosting, domain names, content suppliers which you also earn commission for.
- - Sticky content – User Pole, News feed, regular updated content, discount codes, - User generated content – Comments, Forum, product reviews,
- Use royalty free images – istock photos etc do monitor… If you write about other brands with the aim of selling your own you are asking for trouble
- Every product now has an ‘advertising claims’ tab in the resource area, these are the claims they have provided and allow us to use, you should use only these…. Every merchant has their own policy about brand domains, speak to the affiliate manager before using them to avoid having them taken off you later down the line. Affiliate managers can often give you the heads up on things ahead of time, keep in contact wit them.
- E-Privacy EU Directive – LAW already… grace period… Static site – likely none… WP site – some… Likely a browser solution coming…
- Coming…. Watch this space
- No longer can you slap up a ‘thin’ site and make money, you need to get creative…. Build a business…. Think long term Add value to the reader of your sites Make sure you get traffic from multiple sources We have already seen a number of legal updates this/last year.. They will continue CAP/ASA MHRA Affiliate marketing is evolving and you need to evolve also….