YOUTUBE & MYSPACE• Insight: – MySpace was where fans connected with musicians, but bands couldn’t post video. – If YouTube could make it easy to share video on MySpace they’d instantly scale. • Hack: – One click, Flash-based embeddable widget for video. Bands and fans could finally watch and share music videos. – Which friend would you rather work with mechanic.• Result: – By 2006 YouTube’s reach grew past MySpace. The rest is history.