TAKEAWAYS• Sometimes growth doesn’t come from where you expect it. • Leverage data to identify unique insights and opportunities. • If you think you have a worthwhile idea, test it quickly and with the least effort possible. • Have a game plan of what to do if the idea succeeds and how to scale it. • Iterate the product to solve for that use case that drives growth. • Engagement is the rocket fuel to give you escape velocity and long-term sustainable growth.