Tips For Effective Guest Blogging: 20 Do's & Don'ts
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Looking for powerful ways to grow your online visibility? If you can write, guest blogging works. Learn some guest blogging best practices here.
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Tips For Effective Guest Blogging: 20 Do's & Don'ts
- 1. 20 Do’s & Don’ts For Successful Guest Blogging Carrie Morgan Digital PR Consultant Rock The Status Quo We Make Brands More Visible & Vibrant Online
- 2. 1 The Do’s Select niche or trade vertical blogs with existing (robust!) traffic, instead of generic blogs. You will have a better chance of earning click-through traffic and/or followers.
- 3. 2 The Do’s Come up with post ideas specifically tailored to the blog’s unique audience.
- 4. 3 The Do’s Provide an exclusive. Re-purposed is fine, but don’t use the same copy from another post. That’s plagiarism. It’s boring and earns unpleasant SEO penalties.
- 5. 4 The Do’s Look for writer's guidelines before you write or pitch. They help immensely.
- 6. 5 The Do’s Verify they actually publish guest contributions. Otherwise, why bother? A variety of different authors is a good sign.
- 7. 6 The Do’s Keep your post between 500 - 1,000 words, UNLESS they specifically ask for a longer post.
- 8. 7 The Do’s Include an image, if possible. Just make sure you have the legal right to use it and give credit where it’s due.
- 9. 8 The Do’s Pitch a blogger just like a reporter. SELL them on why they want a post from you, or tantalize them with your great idea.
- 10. 9 The Do’s Share the post across ALL of your social media assets, once it hits. Helping them is a win-win.
- 11. 10 The Do’s Don’t forget to LIKE their Facebook page, become a blog subscriber and comment regularly BEFORE you approach them. Become part of their community.
- 12. 11 The Don'ts Don't send them a post you’ve already written unless they have a submit form right on the site. Reach out to them first – build a relationship. It’s common courtesy to GIVE before you ASK.
- 13. 12 The Don'ts Don't forget to make the post (and the pitch) about their needs, NOT ABOUT YOU. Never be promotional.
- 14. 13 The Don'ts Never, ever, EVER write a boring generic post that isn't customized for their specific audience. Duh.
- 15. 14 The Don'ts Don't write in a journalist style. Write in an educational, opinion or storytelling style because blogs are more casual than newspapers or magazines.
- 16. 15 The Don'ts Don't write for SEO - write like you are speaking to one person. It’s great to put your keyword or phrase in the title and first paragraph, but don’t keyword stuff!
- 17. 16 The Don'ts Don't forget to provide a simple, short author bio. And a headshot photo. But NOT a crappy shot taken by your mother.
- 18. 17 The Don'ts Don't hesitate to wrap up your post with a call-to-action. (Consider writing the post with that CTA end goal in mind.)
- 19. 18 The Don'ts Are you hoping to publish there again? Don't forget to thank them, once it runs! Manners matter.
- 20. 19 The Don'ts Don't forget to check for comments. It's your chance to start a conversation with readers and gain followers. It also boosts engagement for the blogger. HOME RUN!
- 21. 20 The Don'ts Did you share a few of their posts? Give them a little love and support. They worked hard to build their audience. Build a long-term relationship by consistently giving back.
- 22. Want more help? Then you might like my blog, RockTheStatusQuo.com. Go take a look. ~ Carrie @morgancarrie morgan@rockthestatusquo.com http://rockthestatusquo.com
Notas del editor
- A Few Do’s of Guest BloggingGo for niche blogs with existing traffic, instead of generic ones.Make sure your post idea specifically appeals to their target audience.Provide an an exclusive. Re-purposed is fine, but not plagiarized.Do look for writer’s guidelines.Check to be sure they actually publish guest contributions. Otherwise, why bother?Do keep your post between 500 – 1,000 words.Do include an image, if possible, making sure you have the legal right to use it.Do pitch them like you would a reporter. SELL them on why they want a post from you, or tantalize them with the great idea you have.Be sure and share a link to the post on ALL of your social media assets when it runs. Help them get visibility.Like their Facebook page, subscribe to their blog and comment regularly BEFORE you approach them. Be a part of their community.Some Don’ts of Guest BloggingDon’t send a pre-written post if you haven’t reached out to them first UNLESS they have a submit form right on the site.Don’t forget to make the post – and the pitch – about THEM, not about you. Don’t be promotional.Don’t write a boring generic post that isn’t customized for their specific audience.Don’t write in a journalist style. Write in an educational, opinion or storytelling style.Don’t write for SEO – write like you are speaking to one person.Don’t forget to supply a one-sentence author bio and a headshot image.Don’t be afraid to close the post with a call-to-action of some sort. (It helps if you write the piece with that end CTA goal in mind.)Don’t neglect thanking them when it runs. Manners matter.Don’t forget to check back occasionally for comments. It’s your chance to start a dialog with the readers.Did you share a few of their posts? Be sure and share the love. They supported you, so support them right back.- See more at: http://rockthestatusquo.com/how-to-blog-when-you-dont-have-your-own-blog/#sthash.x91DLyxD.dpuf