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J U M PB A L L,   INC. Marketing Strategy Teen/Kids Division 1 st  Quarter
New Products <ul><li>Rainbow Basketball </li></ul><ul><li>Super Jump Basketball Sneakers </li></ul><ul><li>Ultimate Sports...
Target Teens <ul><li>Sports are a HUGE part of their lives </li></ul><ul><ul><li>School teams </li></ul></ul><ul><ul><li>C...
… And Their Moms <ul><li>Purchasing power </li></ul><ul><li>Easy to target </li></ul><ul><ul><li>Magazines </li></ul></ul>...
The Rollout J U M PB A L L, INC. DATE Rainbow Basketball Super Jump Basketball Sneakers Ultimate Sports Watch Glow Kids Sn...
Who’s Who? J U M PB A L L, INC. David Risher President Merchandise Marketing and Development Regina Quantas Administrative...
J U M PB A L L,   INC. Sales Analysis
October Sales J U M PB A L L, INC.
Internet Sales <ul><li>Highest sales activity from Internet </li></ul><ul><li>Eating away at catalog sales </li></ul><ul><...
Store Sales <ul><li>Highest traffic from adults—not kids </li></ul><ul><li>Sales are increasing, but not dramatically </li...
Catalog Sales <ul><li>Steadily decreasing </li></ul><ul><li>Competition with Internet </li></ul><ul><li>Plan to eliminate ...
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09 01 P1

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09 01 P1

  1. 1. J U M PB A L L, INC. Marketing Strategy Teen/Kids Division 1 st Quarter
  2. 2. New Products <ul><li>Rainbow Basketball </li></ul><ul><li>Super Jump Basketball Sneakers </li></ul><ul><li>Ultimate Sports Watch </li></ul><ul><li>Glow Kids Sneakers </li></ul>J U M PB A L L, INC.
  3. 3. Target Teens <ul><li>Sports are a HUGE part of their lives </li></ul><ul><ul><li>School teams </li></ul></ul><ul><ul><li>Clubs </li></ul></ul><ul><ul><li>Weekend activities </li></ul></ul><ul><li>Spend money </li></ul><ul><li>We know where they are </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>www.bolt.com </li></ul></ul></ul><ul><ul><ul><li>http://teensites.org </li></ul></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><ul><li>Weekday afternoons </li></ul></ul></ul><ul><ul><ul><li>Sat./Sun. mornings </li></ul></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Malls </li></ul></ul>J U M PB A L L, INC.
  4. 4. … And Their Moms <ul><li>Purchasing power </li></ul><ul><li>Easy to target </li></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Daytime television </li></ul></ul>J U M PB A L L, INC.
  5. 5. The Rollout J U M PB A L L, INC. DATE Rainbow Basketball Super Jump Basketball Sneakers Ultimate Sports Watch Glow Kids Sneakers February 15 Delivered to all retail stores February 24 Available on the Internet March 15 Limited Edition announced April 1 Limited Edition available on the Internet ONLY April 15 5 new colors introduced— all available on the Web May 1 Limited Edition in stores Red, blue, and pink ONLY in stores June 15 Meeting to plan Christmas Watch July 15 Announce launch at Sports Merchandising Convention July 16 Available in the store and on the Internet
  6. 6. Who’s Who? J U M PB A L L, INC. David Risher President Merchandise Marketing and Development Regina Quantas Administrative Assistant Merchandise Marketing and Development Chris Keating Vice President, Marketing Teen/Kids Laura Smith Vice President, Marketing Women Dennis Lynne Vice President, Marketing Men Michelle Richards Director Equipment and Accessories Peter Bond Director Apparel and Shoes Janet Boyle Senior Director Publicity David Winter Coordinator Equipment and Accessories Lisa Lansky Coordinator Apparel and Shoes Omar Banks Coordinator Publicity
  7. 7. J U M PB A L L, INC. Sales Analysis
  8. 8. October Sales J U M PB A L L, INC.
  9. 9. Internet Sales <ul><li>Highest sales activity from Internet </li></ul><ul><li>Eating away at catalog sales </li></ul><ul><li>Quick links on teen/parent Web sites facilitate traffic to www.jumpball.com </li></ul>J U M PB A L L, INC.
  10. 10. Store Sales <ul><li>Highest traffic from adults—not kids </li></ul><ul><li>Sales are increasing, but not dramatically </li></ul><ul><li>Retail expansion on as-needed basis </li></ul>J U M PB A L L, INC.
  11. 11. Catalog Sales <ul><li>Steadily decreasing </li></ul><ul><li>Competition with Internet </li></ul><ul><li>Plan to eliminate catalog by next year </li></ul>J U M PB A L L, INC.

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