Do you believe that having a strong resume is important in landing a job or an interview? If you answered yes, then it’s time to rework your resume.

2. Although this post is geared toward job seekers, I believe that everyone would
benefit from a resume redo once a year.
Whether you are looking for a job or are content in your current position, it’s always a
good idea to go through the exercise of writing your resume. Why? Because it’s
important to you have a clear understanding of what you have to offer, what your
expertise is, what successes need to be highlighted, and how to best represent yourself
to others.
In reworking your resume think of yourself as the Product.
And if that’s the case then your resume, along with your collateral materials, have to
reflect your product’s personal brand. Gone are the days when your resume used words
such as:
responsible for
managed
handled
led

3. Instead, your resume should be much more focused on your major
accomplishments and the value you add for your employer.
It should be skills focused and success oriented with quantitative results used
whenever possible that demonstrate your impact on revenue generation, cost reduction,
team building, problem solving, and relationship building.
Hard skills (years of experience, education) are what get you in the game. It’s the soft
skills (accomplishments, how you work) that provide the differentiating factors when
decisions are made between who to bring in for an interview and which resumes to
delete.
Think of how you can “show” rather than “tell” your story.
For example, if you led a team through a particular project, rather than state that you led
a team on Project A, start with the result, the impact, and the benefit to your company.

4. When putting together your branded resume, try to answer the following questions:
What are my assets? Hard and soft skills, job and life experiences, education,
extra-curriculars .
What are my greatest successes? Quantitative examples should be used here to
validate.
How am I different/better than my competitors? For example: language skills,
international experience, awards, promotions, education.
What do I bring to the job/company that is unique? Brainstorm with others: co-
workers, coach, managers, mentors.
What are the prospective employer’s greatest needs and how does what I offer
help them? This is a great place to “show” by using examples.

5. What weaknesses or shortcomings do I have that might prevent me from getting
the interview/job? How can I ameliorate them?
Your resume should be geared to the particular job for which you are
applying. The more tailored your resume, the more time you spend customizing it,
the better your chances at getting that call you’re waiting for.

6. THANK YOU
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