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오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)

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[데브멘토tv] 데브멘토 동영상, 김정태 플라스크 대표 1/2부_모바일 비즈니스 수익모델을 찾아라


`카카오톡`에서 `오빠믿지`까지 비즈니스
모델 총망라<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

‘모바일 비즈니스
수익모델을 찾아라’, 이번에는 카카오톡에서 오빠 믿지까지 모바일 비즈니스 모델을 다 묶었다. 실제 각 분야의 대표적인 업체들이 직접 나와 자신의 시장과 전망, 그리고
자신만의 비법을 들려준다. 우리보다 한발 앞서있는 미국과 일본 사례도 눈여겨 볼만하다.

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오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(1)

  1. 1. SUSTAINABLE MOBILE SERVICE Plask Mobile Jungtae Kim bakuman@plask.co.kr
  2. 2. CONTENTS• Plask Mobile• Definition• General info• Basic strategies• Sustainable?• Sustainable Mobile Service
  3. 3. PLASK MOBILE
  4. 4. Entertain the world with technology80 / 4,000,000
  5. 5. DEFINITION
  6. 6. DEFINITION
  7. 7. DEFINITION -
  8. 8. DEFINITION -
  9. 9. DEFINITION -
  10. 10. DEFINITION
  11. 11. GENERAL INFO
  12. 12. : 60,000 45,000 30,000 15,0002009 2010 0 2011 2015
  13. 13. iOS Android 400,000 300,000 200,000 100,000Jun 09 Mar 10 0 Oct 10 Mar 11
  14. 14. Appstore 100 75 -19% 50 252010 1qt 0 2010 3qt
  15. 15. BUT
  16. 16. New Titles 210 158 -30% 105 532009 0 2010
  17. 17. 2010
  18. 18. 2010
  19. 19. 2010
  20. 20. 50070
  21. 21. • Business
  22. 22. • Business• App Life Cycle
  23. 23. • Business• App Life Cycle• Mobile Service
  24. 24. • Business• App Life Cycle• Mobile Service• App
  25. 25. BASIC STRATEGIES
  26. 26. BASIC STRATEGIES One Service
  27. 27. BASIC STRATEGIES Portfolio
  28. 28. BASIC STRATEGIES
  29. 29. BASIC STRATEGIES One service Portfolio Target Clear Strategical MKT size Clear Strategical Volatility Low High Risk managementStrategy goal As it was Synergy Core competence Winner best player --

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