6. ////A WORLD DEFINED BY TECHNOLGY
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Consumers hate most advertising
• Only 5 % agree with advertising claims: start being honest and authentic
• 50 % say brands don’t live up to advertising promises
• 67 % complain there is too much advertising: forget messages, create experiences and conversation
Adaptive marketing is the new model
• Everything is powered by digital: hire digital, think digital, learn digital or die
• Real time response, as in political advertising, is the future of marketing: monitor social media regularly
and get everyone a Flipcam
Media needs to combine paid, owned and earned
• Paid: for scale and reach and speed: social can’t do everything, reach, scale and speed come from paid /
Owned: for content, relationships, listening and co-creation: open source opportunities are everywhere so
create great content, utility and apps / Earned: social, WOM, PR, bloggers, influencers: paid can’t do
everything; you need a social and conversation strategy, not simply a presence on Facebook
Successful agencies will move well beyond campaigns
• Stop thinking in terms of audience and think about a community of participants: a brand’s consumers may
be your best creative resource, or at least your best medium
12. A p r i l 1 9 ,
2 0 1 0
• tech·nol·o·gy
– the branch of knowledge that deals with the creation and
use of technical means and their interrelation with life,
society, and the environment, drawing upon such
subjects as industrial arts, engineering, applied science,
and pure science.
13. A p r i l 1 9 ,
2 0 1 0
• cre·a·tiv·i·ty
– the ability to transcend traditional ideas, rules, patterns,
relationships, or the like, and to create meaningful new
ideas, forms, methods, interpretations, etc.; originality,
progressiveness, or imagination: the need for creativity
in modern industry; creativity in the performing arts.
14. ////TECHNOLGY & ART MUST BE REUNITED
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• The ancient Greek
concept of art (in
Greek, τέχνη,
téchnē—the root of
"technique” and
“technology”
30. Moxie is creating the agency of the future.
Technology sparked a refreshing, open dialogue between people and
brands. By embracing that, we are reinventing the role of advertising.
With passion, agility, integrity, imagination, and moxie, every day we
fuse media, creative, and technology to achieve brave, accountable
marketing solutions.
31. ////PRACTICE WHAT WE PREACH
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• Be an Agency AND a Developer
• Connect Brands to People with Technology
• Practice Transparency and Collaboration
• Remove Department Silos
• Crowdsource the Best Ideas
• Encourage Entrepreneurship
37. ////WHAT THIS MEANS TO YOU
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• Question traditional structures
• Invent a new canvas
• Develop you own IP
• Be careful what you outsource
• Practice what you preach