Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for business based on the platform circles - quick, cheap and powerful WP-based website setup or consulting and products for designers and developers.

1. Business 2.0 /w WordPress
Mario Peshev
DevriX CTO
http://devrix.com

2. Agenda
• About me
• What is Business 2.0?
• Target group
• Why WordPress?
• Themes
• Plugins
• Freelance

3. Mario Peshev
• DevriX CTO
• Trainer and consultant
• Java, PHP, Python
• Trainings in VMware, CERN, Saudi Aramco…
• WordPress theme and plugin development
and consulting

4. Business 2.0?

5. Business 2.0
• Business built on Web 2.0
• Services and products using the advantages of
the modern web

7. Web 2.0 in a glance

8. Samples of Web 2.0
• Blogs
• Social networks
• Video portals
• Image galleries
• http://web2magazine.blogspot.com/2007/01/
thanks-for-web-2.html

9. Web 1.0 Web 2.0
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication

10. The Mozilla Blog
11/26/11

11. PlayStation Blog
11/26/11

12. Target group

13. Target group
• Who is this presentation designed for?
– Small business owners
– Entrepreneurs
– Developers
– Designers
• Bloggers are by default

14. Small business owners
• Running own business
• Generating some profit
• Trying to increase the
number of clients and
orders and popularize the
business without serious
PR and advertising budget

15. Entrepreneurs
• Willing to create a genius
Startup idea
• Demands Web 2.0
functionality for the
business plan in no time
• Saving time and money for
the creative application
plan instead of spending on
software implementation

16. Developers
• Technical people that
need somewhere ‘to start
from’
• Variety of themes that
could be extended with
no need to be proficient
in design

17. Designers
• Graphical spiritual
masters with little to no
technical background
• Independency from the
functional overhead

18. Why WordPress?

19. WordCamp San Francisco

20. WordPress
• …is a powerful and flexible platform
• …is created in 2003
• …is Open Source
• …has Automattic crew on its side
• …provides thousands of plugins and themes
• …offers great SEO optimization

22. Standard features
• Some of the standard WordPress features:
Standard features
Posts Settings
Pages Comments
Categories Users
Links Menus
Media manager Sidebars

23. Design advantages
• UI and friendliness pros:
Design advantages
Great administrative panel
jQuery effects integrated
Predefined themes for extension
UI flexibility of some functional details
Perfect usability
Lots of tutorials and videos

24. CNN Business 360
11/26/11

25. hMAG Lifestyle Magazine
11/26/11

26. Tom Jones
11/26/11

27. Themes

28. Design auditory
• WordPress could be extended design wise in
an infinite way
• Theme frameworks, startup themes and
thousands of tutorials on building WordPress
content
• Draw the frontend on the top of the powerful
backend features

29. Free themes
• WordPress.org
repository
• 1400+ themes
• You can reuse or
submit your own
theme too!

30. ThemeForest

31. MOJO Themes

32. Themes business
• Average premium theme price – $30-40 per
sale (50-70% net profit)
• Average number of sales – 500-600
• Great portfolio item
• Clients want custom features or new themes

33. ThemeForest sales

35. Themes and Frameworks
• Offer super premium functionality
– Awesome sliders
– Shortcodes for pricing, team members, styled lists,
sliders, maps, toggles, contact forms
– Skins or skin builders
– Portfolio elements
– Customizable page/blog/portfolio layouts

36. Progressio

37. Progressio
demo

38. Plugins

39. Plugins
• WordPress extensions, providing extra
features to the platform:
– eCommerce
– Sliders
– Galleries
– SEO
– Social networks integration

40. Free plugins
• WordPress.org
repository
• 17000+ plugins
• You can reuse or
submit new plugins
too!

41. Code canyon

42. Useful plugins
• WordPress could be way different than the
standard blogging platform when built with
the right theme and subset of plugins
• You can save time and money purchasing top
notch plugins (or extending them) instead of
developing on your own

43. BuddyPress

44. eCommerce

45. Commerce plugin features
• Integrate into different themes
• Drag’n’drop categories and product
management
• Orders and invoicing with export
• Shipping methods, weight
• Tens of payment gateways
• Coupons and vouchers

46. Gravity Forms

47. Gravity features
• Powerful forms and wizards with drag’n’drop
editor
• Conditional logic
• Schedule forms
• Advanced fields
• User registration modules
• Newsletter synchronization

48. Gravity Forms Example

49. WishList Member

50. WishList features
• Custom member types
• Custom registration forms
• Gallery support
• Protected areas for different roles

51. WishList Colombian Network

52. Digital Access Pass

53. Digital Access Pass
• Content delivery platform
• Free/Paid access to different areas – pages,
video, audio, PDF and more
• Membership levels
• Payment methods
• Limited access

54. WP-Answers

55. WP-Answers features
• Q&A System
• Points and rewards
• Profile pages
• Automatic content from Yahoo! Answers
• Social networks integration

56. Groupon Clone

57. Groupon Clone Options
• Adding deals and configuring option
• Highly configurable listing and timers
• Social networks integration
• Google Maps & PayPal integration

58. MailChimp

59. MailChimp
• Email campaigns and newsletters
• Templates and auto responders
• Socials and Google integration
• SPAM inspectors
• APIs for mobile and other services

60. WP Email Ticket Support

61. WP Email Ticket Support
• Read POP3 emails and convert to tickets
• Import attachments
• Clients can keep track on the queue
• Pending tickets widget
• Compatibility with WordPress users

62. Freelance Networks

63. Freelance networks
• WordPress jobs for:
– Design
– Development
– SEO
– Marketing
– Content writing/translation
– Project management

64. oDesk

65. vWorker

66. WordPress Jobs

67. Summary
• WordPress could be used to start your
business online or work remotely with the
platform
• There are thousands of themes and plugins
that could setup a site in minutes
• DRY (Don’t Repeat Yourself) principle

68. Showcase

70. 11/26/11

72. Thank you!
http://www.linkedin.com/in/mpeshev
http://twitter.com/mpeshev