Enviar búsqueda
Cargar
Das CMO Dilemma
•
0 recomendaciones
•
435 vistas
Bloom Partners GmbH
Seguir
Denunciar
Compartir
Denunciar
Compartir
1 de 2
Descargar ahora
Descargar para leer sin conexión
Recomendados
Tutorial
Tutorial para envío de colaboraciones a literatura mexicana
Tutorial para envío de colaboraciones a literatura mexicana
Alejandro Shuttera
Quick wins in E-Commerce
It's E-Commerce, stupid!
It's E-Commerce, stupid!
Bloom Partners GmbH
Smart recipes and the future of personalized nutrition - Personalized nutrition depends on recipes and guidance, both intelligently adjusted to the individual needs of the consumers - NLP, AI, Chatbots are already capable today to adjust recipes fully automated to the specific needs of consumers (Needs, such as vegan diet, 4-person household, allergic requirements or microbiome demands) - Recipes are the essential success factor for fulfilling the demands of personalized nutrition profiles. They are providing a substantially stronger lever in improving nutritional demands than other testing and tracking applications. Interactive chatbot dialogues are guiding consumers through the process while generating relevant datapoints - Understanding personalized nutrition will provide essential insights into uncovering unfulfilled needs in the market place. Addressing those drives a new perspective on product and service innovation
Personalized Nutrition
Personalized Nutrition
Bloom Partners GmbH
Finden Sie heraus, wie Sie Ihr Unternehmen zu einem Gewinner in der digitalen Transformation machen
Digital Agility Studie 2017 by Bloom Partners (Deutsch)
Digital Agility Studie 2017 by Bloom Partners (Deutsch)
Bloom Partners GmbH
Latest results from our Digital Agility Study. Find out how to transform your company into a Digital Leader.
Digital Agility Study 2017 by Bloom Partners (English)
Digital Agility Study 2017 by Bloom Partners (English)
Bloom Partners GmbH
Agilität schlägt Strategie
Agilität schlägt Strategie
Bloom Partners GmbH
Short summary of 3 key food trends 2015 - from my speech at JuicePLUS+ Leadership Convention
Food Trends in a Digital World
Food Trends in a Digital World
Bloom Partners GmbH
Brand Building in a Digital World
Brand Building in a Digital World
Bloom Partners GmbH
Recomendados
Tutorial
Tutorial para envío de colaboraciones a literatura mexicana
Tutorial para envío de colaboraciones a literatura mexicana
Alejandro Shuttera
Quick wins in E-Commerce
It's E-Commerce, stupid!
It's E-Commerce, stupid!
Bloom Partners GmbH
Smart recipes and the future of personalized nutrition - Personalized nutrition depends on recipes and guidance, both intelligently adjusted to the individual needs of the consumers - NLP, AI, Chatbots are already capable today to adjust recipes fully automated to the specific needs of consumers (Needs, such as vegan diet, 4-person household, allergic requirements or microbiome demands) - Recipes are the essential success factor for fulfilling the demands of personalized nutrition profiles. They are providing a substantially stronger lever in improving nutritional demands than other testing and tracking applications. Interactive chatbot dialogues are guiding consumers through the process while generating relevant datapoints - Understanding personalized nutrition will provide essential insights into uncovering unfulfilled needs in the market place. Addressing those drives a new perspective on product and service innovation
Personalized Nutrition
Personalized Nutrition
Bloom Partners GmbH
Finden Sie heraus, wie Sie Ihr Unternehmen zu einem Gewinner in der digitalen Transformation machen
Digital Agility Studie 2017 by Bloom Partners (Deutsch)
Digital Agility Studie 2017 by Bloom Partners (Deutsch)
Bloom Partners GmbH
Latest results from our Digital Agility Study. Find out how to transform your company into a Digital Leader.
Digital Agility Study 2017 by Bloom Partners (English)
Digital Agility Study 2017 by Bloom Partners (English)
Bloom Partners GmbH
Agilität schlägt Strategie
Agilität schlägt Strategie
Bloom Partners GmbH
Short summary of 3 key food trends 2015 - from my speech at JuicePLUS+ Leadership Convention
Food Trends in a Digital World
Food Trends in a Digital World
Bloom Partners GmbH
Brand Building in a Digital World
Brand Building in a Digital World
Bloom Partners GmbH
Die Digitalisierung von Geschäftsprozessen entwickelt sich zu der zentralen unternehmerischen Herausforderung. Der vorliegende Artikel zeigt anhand einer empirischen Studie mit führenden Markenunternehmen, dass die Digitalisierung von Kommunikations- und Vertriebswegen erst dann zum effizienten Erfolgstreiber wird wenn das Top-Management die Initiativen strategisch unterstützt und die Agilität des Unternehmens im Umgang mit den Kunden gesteigert werden kann.
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Bloom Partners GmbH
Rubinson, J., Pfeiffer, M. (2005), in: Journal of Advertising Research, June, pp. 187-197.
Brand Key Performance Indicators as a Force for Brand Equity Management
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH
Joachimsthaler, E., Pfeiffer, M. (2010) in : Business Strategy Review, 03/2010, pp.64-67.
Decoding Demand Opportunities
Decoding Demand Opportunities
Bloom Partners GmbH
Meyer, A., Pfeiffer, M. (2001) in: Roadm@p to E-Business, St. Gallen 2001.
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Bloom Partners GmbH
Pfeiffer, M., Zinnbauer, M. (2010), Journal of Advertising Research, 03/2010, pp.64-67
Can Old Media enhance New Media
Can Old Media enhance New Media
Bloom Partners GmbH
Latest keynote from a consumer goods (FMCG) conference on the future challenges of digital.
Next Level Digital - Growing consumer brands in a digital-first future
Next Level Digital - Growing consumer brands in a digital-first future
Bloom Partners GmbH
Digital Readiness - How well prepared are German brands for a digital future?
Digital Readiness - How well prepared are German brands for a digital future?
Bloom Partners GmbH
Bloom Partners is proud to contribute the feature article on how to prepare for a digital-first future in the latest issue of the Global CMO Magazine.
Are You Ready For A Digital-First Future?
Are You Ready For A Digital-First Future?
Bloom Partners GmbH
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Bloom Partners GmbH
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
Building Brands in a (Post-) Social Digital World
Building Brands in a (Post-) Social Digital World
Bloom Partners GmbH
My keynote from the Mobile Business Conference at Internet World 2012
Long Way to Mobile Revolution
Long Way to Mobile Revolution
Bloom Partners GmbH
Strategie und Architektur für Markenportfolios
Strategie und Architektur für Markenportfolios
Bloom Partners GmbH
Goodbye and good luck Mr. Kotler
Goodbye and good luck Mr. Kotler
Bloom Partners GmbH
Associative Networks
Associative Networks
Bloom Partners GmbH
Wird der CIO bald der neue CMO?
Wird der CIO bald der neue CMO?
Bloom Partners GmbH
Warum das Gute der Feind des Besseren ist
Warum das Gute der Feind des Besseren ist
Bloom Partners GmbH
Transformation - die grosse Chance
Transformation - die grosse Chance
Bloom Partners GmbH
Strategien im Spiegel der Absatzkrise
Strategien im Spiegel der Absatzkrise
Bloom Partners GmbH
Konsequentes Brand Equity Management
Konsequentes Brand Equity Management
Bloom Partners GmbH
Optimal integriert?
Optimal integriert?
Bloom Partners GmbH
Más contenido relacionado
Más de Bloom Partners GmbH
Die Digitalisierung von Geschäftsprozessen entwickelt sich zu der zentralen unternehmerischen Herausforderung. Der vorliegende Artikel zeigt anhand einer empirischen Studie mit führenden Markenunternehmen, dass die Digitalisierung von Kommunikations- und Vertriebswegen erst dann zum effizienten Erfolgstreiber wird wenn das Top-Management die Initiativen strategisch unterstützt und die Agilität des Unternehmens im Umgang mit den Kunden gesteigert werden kann.
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Bloom Partners GmbH
Rubinson, J., Pfeiffer, M. (2005), in: Journal of Advertising Research, June, pp. 187-197.
Brand Key Performance Indicators as a Force for Brand Equity Management
Brand Key Performance Indicators as a Force for Brand Equity Management
Bloom Partners GmbH
Joachimsthaler, E., Pfeiffer, M. (2010) in : Business Strategy Review, 03/2010, pp.64-67.
Decoding Demand Opportunities
Decoding Demand Opportunities
Bloom Partners GmbH
Meyer, A., Pfeiffer, M. (2001) in: Roadm@p to E-Business, St. Gallen 2001.
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Bloom Partners GmbH
Pfeiffer, M., Zinnbauer, M. (2010), Journal of Advertising Research, 03/2010, pp.64-67
Can Old Media enhance New Media
Can Old Media enhance New Media
Bloom Partners GmbH
Latest keynote from a consumer goods (FMCG) conference on the future challenges of digital.
Next Level Digital - Growing consumer brands in a digital-first future
Next Level Digital - Growing consumer brands in a digital-first future
Bloom Partners GmbH
Digital Readiness - How well prepared are German brands for a digital future?
Digital Readiness - How well prepared are German brands for a digital future?
Bloom Partners GmbH
Bloom Partners is proud to contribute the feature article on how to prepare for a digital-first future in the latest issue of the Global CMO Magazine.
Are You Ready For A Digital-First Future?
Are You Ready For A Digital-First Future?
Bloom Partners GmbH
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Bloom Partners GmbH
Building strong brands has always been a major task in the creation of lasting company value. However, this has become a difficult task that is often driven by the consumer more than by the company itself. The proliferation of social media tools, the mobile web and the growing information power of target customers pose many new challenges. Dr. Markus Pfeiffer will present four fundamental strategies to help your brand grow in a digital-only environment.
Building Brands in a (Post-) Social Digital World
Building Brands in a (Post-) Social Digital World
Bloom Partners GmbH
My keynote from the Mobile Business Conference at Internet World 2012
Long Way to Mobile Revolution
Long Way to Mobile Revolution
Bloom Partners GmbH
Strategie und Architektur für Markenportfolios
Strategie und Architektur für Markenportfolios
Bloom Partners GmbH
Goodbye and good luck Mr. Kotler
Goodbye and good luck Mr. Kotler
Bloom Partners GmbH
Associative Networks
Associative Networks
Bloom Partners GmbH
Wird der CIO bald der neue CMO?
Wird der CIO bald der neue CMO?
Bloom Partners GmbH
Warum das Gute der Feind des Besseren ist
Warum das Gute der Feind des Besseren ist
Bloom Partners GmbH
Transformation - die grosse Chance
Transformation - die grosse Chance
Bloom Partners GmbH
Strategien im Spiegel der Absatzkrise
Strategien im Spiegel der Absatzkrise
Bloom Partners GmbH
Konsequentes Brand Equity Management
Konsequentes Brand Equity Management
Bloom Partners GmbH
Optimal integriert?
Optimal integriert?
Bloom Partners GmbH
Más de Bloom Partners GmbH
(20)
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Die digitale Revolution - Neue Geschäftsmodelle statt (nur) neue Kommunikation
Brand Key Performance Indicators as a Force for Brand Equity Management
Brand Key Performance Indicators as a Force for Brand Equity Management
Decoding Demand Opportunities
Decoding Demand Opportunities
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Meine Marke, deine Marke, unsere Marke? Interactive Branding als Herausforder...
Can Old Media enhance New Media
Can Old Media enhance New Media
Next Level Digital - Growing consumer brands in a digital-first future
Next Level Digital - Growing consumer brands in a digital-first future
Digital Readiness - How well prepared are German brands for a digital future?
Digital Readiness - How well prepared are German brands for a digital future?
Are You Ready For A Digital-First Future?
Are You Ready For A Digital-First Future?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Building Brands in a (Post-) Social Digital World
Building Brands in a (Post-) Social Digital World
Long Way to Mobile Revolution
Long Way to Mobile Revolution
Strategie und Architektur für Markenportfolios
Strategie und Architektur für Markenportfolios
Goodbye and good luck Mr. Kotler
Goodbye and good luck Mr. Kotler
Associative Networks
Associative Networks
Wird der CIO bald der neue CMO?
Wird der CIO bald der neue CMO?
Warum das Gute der Feind des Besseren ist
Warum das Gute der Feind des Besseren ist
Transformation - die grosse Chance
Transformation - die grosse Chance
Strategien im Spiegel der Absatzkrise
Strategien im Spiegel der Absatzkrise
Konsequentes Brand Equity Management
Konsequentes Brand Equity Management
Optimal integriert?
Optimal integriert?
Descargar ahora
