Valentines for Marketers to Share

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Marketers, be our valentine! So this Valentine's Day, MarketingProfs would like to shower our community with what you deserve: A whole lot of love. Enjoy these valentines especially for marketers... and pass them around!

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Only 19% of B2B marketers feel very prepared for their future in marketing. Yikes. And only 31% feel their team is very effective in their roles. A quarter don’t think everyone on their team has a basic understanding of marketing. A third feel burned out. And two-thirds are seeking new job opportunities. Double, triple, quadruple (!) yikes. These are among the key findings of the inaugural MarketingProfs State of B2B Marketing Training Report. So what’s going on? And more importantly, how can marketing reverse these trends in 2022? (And beyond.) Our data (and experience) shows that marketing teams are participating in training. But it’s not helping them be as effective in their roles as it should, and it’s not helping them feel confident about their future. In other words: Offering team access to training is a good thing. But access alone just isn’t enough. Our data shows that how marketing organizations train their teams directly impacts how prepared marketers feel. And there are many specific, actionable things marketing leaders can do to move teams from where they are… to where they need to be. Read on to learn what the “state of the state” is in B2B marketing training. But more importantly, learn from the marketers who are doing things a bit differently and feeling more prepared. The end of the report outlines the specific steps Marketing leaders can take right now to future-proof their own teams.

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What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company. Here are the highlights from a Marketing Smarts podcast interview with him by Kerry Gorgone. You can find out more about creating content that customers love at our upcoming virtual conference: http://www.marketingprofs.com/cmp/19/vcs0214

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The theme for this year's B2B Forum is Choices. Marketing these days is full of them, isn't it? And sometimes, we make terrible ones. One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can't sleep. After an hour, it nearly convinces you that you do need a Magic Bullet. (How have you ever lived without it?!) To honor this strangely beloved marketing genre, we present to you the first ever infomercial Slideshare presentation. So, for this limited time only ... ENJOY!

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