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I’m a WordPress Pro!
Even if I’m not a Developer or Designer
By Arlen Nagata
@hawaiiwp
http://hawaiiwp.com
What are you?
http://flic.kr/p/6eW5gH
How much do you charge?
• < $1000
• $1,000 - 5,000
• $5,000 - 10,000
• $10,000 +
Impostor Syndrome
http://flic.kr/p/dbuSSE
I’m a WordPress Implementor
Why reinvent the wheel?
http://flic.kr/p/ansK4q
Add a Custom Post Type
http://flic.kr/p/dbuSSE
Level Up = $$$
• First website $800/4 hours- $200/hour.
• Second website $800/1 hour- $800/hour.
• Third website $1300/2.5 hours- $520/hour.
• Fourth website $800/0.5 hours- 

$800 for a half hour of work.
Note: Other parts of the project take longer and there are many unbillable hours
like client meetings; my goal right now is to produce a website at a net rate of
$100/hour.
What’s in Your Toolbox?
https://flic.kr/p/Bd4jF
My Toolbox- Themes
• Genesis Themes by StudioPress (Business Focus
• Genesis Themes by Web Savvy Marketing 

(Niche Markets)
• Elegant Themes
• Press 75 Themes (Photography and Video Focus)
My Toolbox- Services
• Domain Registrar- Hover.com
• Web Hosting- Lightning Base
• Email- Google Apps for Businesses or Hover.com
• Email Newsletters- Mailchimp.com
• Credit Card Processing- stripe.com
My Toolbox- Plugins
• Contact Forms- Use Gravity Forms
• Client Training- Use Video User
Manuals
• Image Slider- Use Soliloquy
• Calendar and Events- Use The Events
Calendar (in Flux)
• E-Commerce- Use WooCommerce
• Content Marketing- Use OptinMonster
• Speed and Caching- Use WP Rocket
• Custom Post Types- Use Custom Post
Types UI and Advanced Custom Fields
• Security- iThemes Security Pro
• Antispam- Antispam Bee
• Backup- Backup Buddy
• SEO- WordPress SEO by Yoast
• Local SEO- Local SEO by Yoast
• Analytics- Google Analytics by
Yoast
• Jetpack for Favicons, Comments,
Related Posts, Sharing,
Markdown, Image Galleries, Post
via Email...
• Manage WordPress- iThemes
Sync
Other Opportunities:
• Graphic Designer
• Programmer
• Project Manager
• Video Production
• Customer Support
• Writer/Content
Marketer
• Social Media Guru
• WordPress Trainer
• Migration Expert
• Manage WordPress
Sites
This was…
I’m a WordPress Pro!
Even if I’m not a Developer or Designer
By Arlen Nagata
@hawaiiwp
http://hawaiiwp.com

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I'm not a developer or a designer, but I'm still a WordPress Pro!

  • 1. I’m a WordPress Pro! Even if I’m not a Developer or Designer By Arlen Nagata @hawaiiwp http://hawaiiwp.com
  • 3. How much do you charge? • < $1000 • $1,000 - 5,000 • $5,000 - 10,000 • $10,000 +
  • 5. I’m a WordPress Implementor Why reinvent the wheel? http://flic.kr/p/ansK4q
  • 6. Add a Custom Post Type
  • 8. Level Up = $$$ • First website $800/4 hours- $200/hour. • Second website $800/1 hour- $800/hour. • Third website $1300/2.5 hours- $520/hour. • Fourth website $800/0.5 hours- 
 $800 for a half hour of work. Note: Other parts of the project take longer and there are many unbillable hours like client meetings; my goal right now is to produce a website at a net rate of $100/hour.
  • 9. What’s in Your Toolbox? https://flic.kr/p/Bd4jF
  • 10. My Toolbox- Themes • Genesis Themes by StudioPress (Business Focus • Genesis Themes by Web Savvy Marketing 
 (Niche Markets) • Elegant Themes • Press 75 Themes (Photography and Video Focus)
  • 11. My Toolbox- Services • Domain Registrar- Hover.com • Web Hosting- Lightning Base • Email- Google Apps for Businesses or Hover.com • Email Newsletters- Mailchimp.com • Credit Card Processing- stripe.com
  • 12. My Toolbox- Plugins • Contact Forms- Use Gravity Forms • Client Training- Use Video User Manuals • Image Slider- Use Soliloquy • Calendar and Events- Use The Events Calendar (in Flux) • E-Commerce- Use WooCommerce • Content Marketing- Use OptinMonster • Speed and Caching- Use WP Rocket • Custom Post Types- Use Custom Post Types UI and Advanced Custom Fields • Security- iThemes Security Pro • Antispam- Antispam Bee • Backup- Backup Buddy • SEO- WordPress SEO by Yoast • Local SEO- Local SEO by Yoast • Analytics- Google Analytics by Yoast • Jetpack for Favicons, Comments, Related Posts, Sharing, Markdown, Image Galleries, Post via Email... • Manage WordPress- iThemes Sync
  • 13. Other Opportunities: • Graphic Designer • Programmer • Project Manager • Video Production • Customer Support • Writer/Content Marketer • Social Media Guru • WordPress Trainer • Migration Expert • Manage WordPress Sites
  • 14. This was… I’m a WordPress Pro! Even if I’m not a Developer or Designer By Arlen Nagata @hawaiiwp http://hawaiiwp.com