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CBE Lead Conversion Education

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CBE Lead Conversion Education

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CBE Lead Conversion Education

  1. 1. Coldwell Banker Elite
 Lead Conversion Culture Plan
  2. 2. Hi! I’m Matthew! TheAgentTrainer.com | @MattRathbun #EVP #Troublemaker #Storyteller #BrandFanatic #Geek
  3. 3. So, why? Lead conversion, culture, recruitment and retention 1 3
  4. 4. We re Still Trying To Get There 4
  5. 5. 48%That’s the percentage of online leads that NAR says will actually buy or sell 6%Our Goal 1.7%Percentage of leads actually covered by average agent 5
  6. 6. We Created A Plan ◉ Create A Culture ◉ Establish A Training Philosophy ◉ 8.5-Part Series ◉ Routine ZAP Training ◉ Hyper-local ZAP Library ◉ Intentionality ◉ CBX Seller Lead Team 6
  7. 7. CULTURE 7 ◉ Staff Conditioning ◉ Monthly Meeting Slides ◉ Training ◉ Reinforcement ◉ Positive View of Online Leads ◉ Humanizing The Leads ◉ Celebrating Success
  8. 8. TRAINING 8 ◉ Classroom and Webinars ◉ EliteScoop.com/LeadGen ◉ CBx ◉ NARRPR ◉ Personas ◉ ZAP Tools ◉ Support Systems (FiveStreet)
  9. 9. RESOURCES 9 ◉ FiveStreet.com ◉ RealSatisified.com ◉ Lead Sources ◉ Digital Platform Manager ◉ ISA ◉ Agreements
  10. 10. elitescoop.com/online-leads
  11. 11. Consumer Personas
  12. 12. Who Are Your Clients?
  13. 13. 14 ZMOT
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  25. 25. elitescoop.com/leadgen
  26. 26. Build A Tool Kit ◉ Seller Introduction Letter ◉ Marketing Plan ◉ Corefact Cards ◉ EliteEdge Brochure ◉ RPR Reports ◉ CBx Reports ◉ Email campaigns 27
  27. 27. Seller Letter 28
  28. 28. CBx Reports 29
  29. 29. EliteEdge Brochure 30
  30. 30. NARRPR 31
  31. 31. 32 Postcards - Corefact SetthemoodSmells can often set a mood in the house. Home is where life happens and can become stale after the kids, pets and cooking take over. Try putting some lemon juice, vanilla, rosemary and a little water in a crockpot and let it “cook” throughout the day. HOUSEHACK waterRings Everyone has had that moment when they lift a glass from a wood table and find a water ring has developed. There are lots of possible cures, but one that many have found surprisingly dependable has involved a hair dryer and olive oil. Take a hair dryer set to high and direct it toward the stain for about 15-20 minutes. Once the ring has disappeared, rub a little olive oil into the wood and watch the finish reappear! HOUSEHACK There are few things more irritating while doing home improvements than when the head of a screw gets stripped. Take a thick rubber band, and place it across the head of the screw. The rubber band will give you the traction you need to remove the stripped screw. howtoremoveastrippedscrew HOUSEHACK
  32. 32. Followup And Accountability Google Spreadsheets and Tracking 33
  33. 33. Thanks for your time! That’s Jett Facebook: /mattrathbun Twitter: @mattrathbun Matthew@cbeva.com TheAgentTrainer.com

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