Sure, you could throw tons of money at marketing, but why?!?! It’s time that we start mastering the cost-effective and free marketing resources that we have at our fingertips! This popular learning opportunity focuses on getting you an arsenal of client-winning techniques and tools. No matter if you’re a veteran or newbie, this program has something for everyone!

2. MATTHEW RATHBUN
Executive Vice President
Coldwell Banker Elite

3. Wallet Wise Marketing

4. 96%of homebuyers use the
internet as part of the
search process.
64% search on a
mobile device
49%of homeowners found
the home they bought
online
46%Online inquires
actually buy.
76%drove by home they
found online as the first
step

5. 51Weeks from first online inquiry until becoming
serious about looking for a home
12Weeks of active searching online before buying
3Weeks of active searching before contacting an agent

6. Understanding the clients Experience

7. Embrace and then Enhance Their Experience

8. CB Personal
Profiles

9. FSBO | Packets, Site and Conversion

10. www.MatthewRathbun.com/FSBO

11. Zillow

12. Zillow.com/Agents • Create / Update Profile
• Free Webinars
• Wordpress Plugins
• Local Market Data
• Mortgage Information
• Facebook Apps
• Website Badges
• Market Data For Your Site

13. Zillow.com Profile

14. Claim and
Enhance
Your
Listings

15. Make
Me
Move

16. Trulia

17. Trulia.com/Voices

18. HouseLogic

19. CBWorks
Images

20. Post-A-Gram

21. Networking
Groups

22. VistaPrint

23. LowesRealtorBenefits.com

24. ClostingTi.me

25. Google.com/Local

26. NARRPR.com

27. Using the MLS
Ask Lender to write a letter
Pull 1 page of listings matching
price range of monthly rent
Pull 11-18 month old rented
properties
Draft standard letter
Pull it all together and
mail it out
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2
3
4
5

28. RethikingParties

30. Video Ideas
Neighborhood Tours
Home Inspections
Client Interviews
Home Tours
Vlogging
1
2
3
4
5

32. Screenr.com

33. SoundCloud.com

34. NextDoor.com

35. TradeShows, Festivals and Fairs

36. The Note

37. Mail The HUD!

38. Coldwell Banker Digital Marketing

39. You Gotta Ask For The Referral!

40. THANK YOU
www.TheAgentTrainer.com
© 2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act
and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker and the Coldwell Banker Logo are registered
service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer
disclosure laws or regulations. Nothing in this document is intended to create an employment relationship with the Coldwell Banker office or
Coldwell Banker Real Estate LLC. Any affiliation by you as an agent with Coldwell Banker is intended to be that of an independent contractor sales
associate.