When we agree to take on clients, we intend to the sell the home. We believe that listing your home and marketing your home are two different things. The listing is a matter of paperwork and marketing is the actually process of letting potential buyers know that your home is not only available for purchase, but is the home for them!

1. YOUR
MARKETING PLAN
Matthew and Jennifer Rathbun, Realtors®
www.VAHomePlace.com

2. Matthew and Jennifer’s Marketing Plan
When we agree to take on clients, we intend to the sell the home. We believe
that listing your home and marketing your home are two different things. The
listing is a matter of paperwork and
marketing is the actually process of
letting potential buyers know that your
home is not only available for
purchase, but is the home for them! 38%
The chart to the left is a summary
from the NAR 2008 Profile of
Home Buyers and Sellers.
This shows the value of internet
branding and marketing.
1% 33%
Thirty-eight percent of home 1%
buyers found the home they 2%
purchased online. Thirty-three 5%
percent found the home through 6%
a Realtor®.
14%
A majority of Realtors® use
the MLS (Multiple Listing
Service) and we of course Internet (38%) Realtor (33%)
enter then home in MLS, but Yard Sign (14%) Home Builder (6%)
we also use the space wisely. Friend/Relative (5%) Knew Seller (2%)
We paint a picture using Home Book (1%) Print Media (1%)
words in the description as well
as placing as many photos as possible. The remaining thirty-eight percent are
looking online. For that reason, we marketing in the most highly visited
websites. The list below is a sampling of some of those webpages:
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ColdwellBanker.com ColdwellBankerElite.com VAHomePlace.com
HomeDatabase.com Fredericksburg.com Craigslist.com
Frontdoor.com Google.com Hotpads.com
Oodle.com Trulia.com Zillow.com
HarmonHomes.com House.com Tweetlister.com
Military.com Openhouse.com MyRealty.com
Backpage.com YahooRealEstate.com AOLRealEstate.com
November 22, 2009
Page 1 of 2
Matthew and Jennifer Rathbun • www.VAHomePlace.com

3. Marketing Pieces
In addition to the extensive internet marketing, we also place
your listing in some of our many print media materials that are
available to us by our partnership with Coldwell Banker Elite.
This includes industry magazines and local newspapers.
Unlike many agents, we use CD’s instead of house-flyers. The
information contained in most flyers are essentially the same
information that one can obtain from a MLS printout. We
want the home to standout, so we create multi-media CD’s
with video, photos, scanned documents like plats. We find that
keeping the home in the top-of-mind awareness is an
effective tool in successfully selling your home.
Another tool in our online marketing plan is the 24-Hour Open House. Holding
traditional Open Houses is typically not successful in selling your home. There-
fore we work with YouTube and other multi-media tools to build a virtual open
house website. This site will have a video demonstrating your home’s many
virtues. Additionally we’ll put Google map-
ping, multiple photos and links to other
webpages that are promoting your listing.
We strive to keep our marketing fresh and
up to date. It’s essential for us to review the
marketing of your home on a routine basis.
For that reason, you might see changes in
layout or photos we use. We ask that you provide us with various digital photos
in each season. The more options we have the better we can ensure that fresh
and robust content is available to many marketing platforms that we use.
We watch the trends and aggressively promote your listing, however no amount
of marketing will overcome an incorrectly priced home. We will follow-up with
the buyer agents who present the home. Not always do buyer agents have
permission from their buyers to give feedback on the showing, but we try our
best. We will forward this feedback to you. Additionally we’ll monitor the mar-
ket and in this time of economic flux, do our best to give you guidance on effec-
tive pricing.
Lastly, we’ll keep our eyes out for any new venus by which to promote your
home. We pay a lot of attention to emerging industry trends and try to use all of
today’s tools to best serve your needs and honor the trust you’ve given us.
November 22, 2009
Page 2 of 2
Matthew and Jennifer Rathbun • www.VAHomePlace.com