1.
Marketing and Engagement
A Modern Approach
RathbunMatthewABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS

2.
Hi, I’m Matthew
TheAgentTrainer.com | @MattRathbun
I Love Being a…
➡ Husband and Father
➡ Broker
➡ Seasoned Bohemian
➡ Disrupter
➡ Apple Fanatic

3.
TheAgentTrainer .com/Marketing101
Resources | SlideDeck | Videos | Tools

4.
Let’s start
off by what
this program
isn’t…

5.
The Typical Agent

6.
Success
Requires
Investment

7.
Have Fun!
…no, seriously

8.
The
Brand
Called
You

9.
Marketing
is A
Conversation

10.
Your Sphere

11.
KNOW YOUR CLIENTS

12.
The Seller

13.
Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%Agent Referral
3%Open House

14.
33%Sellers Will Refer Their
Agent to more than 3 people

15.
Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House

16.
The Buyer

17.
96%of homebuyers use the
internet as part of the search
process
49%of homebuyers found
the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step
46%online inquires
actually buy

18.
12weeks of active searching
online before buying
3
weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home

19.
The Basics of Marketing

20.
3,104

21.
Embrace the
Client’s
Experience

22.
The Experience You
offer has to be better than
the one they’ve had...

23.
End the Clone Era

24.
AT&T
“Professional”

25.
Digital Story Telling

26.
Your Bio
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lorem Ipsum
has been the industry's standard dummy text
ever since the 1500s, when an unknown
printer took a galley of type and scrambled it
to make a type specimen book.
It has survived not only five centuries, but
also the leap into electronic typesetting,
remaining essentially unchanged. It was
popularised in the 1960s with the release of
Letraset sheets containing Lorem Ipsum
passages, and more recently with desktop
publishing software like Aldus PageMaker
including versions of Lorem Ipsum.
• You're not an professional athlete,
don’t write in the third person.
• Tell a client your story, as well as
theirs.
• Long Version
• Short Version
• Twitter Version
• Save as a document
• Refresh once per year.
MatthewRathbun.com/matthew_rathbun

27.
Profile Photos | Avatars

28.
Old Vs. New

29.
Year Book vs. LifeStyle

30.
ONLINE PROFILES

31.
Video
Story Telling

32.
Consumer Feedback

33.
The Aggregators

34.
•Create/Update Profile
•Free Webinar’s
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
zillow.com/Agents

35.
Claim and
Enhance
Your
Listings!

36.
The Tools

37.
NextDoor.com

38.
placester.com/nar

39.
canva.com

40.
WordSwag.co

41.
YouTube.com

42.
NARRPR.com

43.
VistaPrint.com

44.
Listing Specific Business Cards

45.
sincerely.com/postagram

46.
MailChimp.com

47.
HouseLogic.com

48.
Create Your Plan
And Then Work
Your Plan

49.
Social Media

50.
What to share?

51.
try to
do it all….
Don’t

52.
Twitter

53.
Engage!

54.
The Interview

55.
• Google House
• Google Client
• Social Sites
• HomeTrackr.com
• Prior Listings
• Tax Records
• Zillow
• Predictive Models
Pre-Meeting Research

56.
Be Prepared

57.
Pre-Meeting Engagement

58.
The NoteBook

59.
PresentationMaterials

60.
CRM
Customer
Relationship
Managers

61.
ThankYou
TheAgentTrainer.com