1. SEO Basics
for Realtors®
Matthew Rathbun
www.TheAgentTrainer.com

3. Google - 85% of Web Traffic

4. Content
Reigns!

5. Value
&
Call To
Action

6. Write for Success!

7. Crawling
and
Indexing

8. 10% of Clicks
90% of Clicks

10. Google.com/Alerts

11. www.google.com/profiles
11

12. Google.com/Places
12

13. 13

14. 14

15. Under the Hood

16. www.google.com/webmasters/tools/

17. www.Google.com/Analytics

18. Site Maps

19. Google.com/addurl

20. Lifestyle
Marketing

21. Property Descriptions
This?
Home has 4 bedrooms, 3 full baths, 2 car garage and over
half an acre of land. Great house. Motivated Seller, bring
all offers. Home is subject to Short Sale.
...or That?
Imagine setting in your cozy sunroom on a warm spring
morning, reading a book or laughing with family in
Ladysmith,VA. This amazing sunroom comes with 4
bedrooms, 3 full baths & 2 car garage. Enjoy over half an
acre while playing volleyball, enjoying a garden or
having a family cookout. Seller also including the private
master with oversized closet, private bathroom, jacuzzi,
cherry hardwoods, fireplace, granite counters & tall
cabinets.

22. Become a Resource

23. Meta-Data: Data about Data
(Think “Card Catalog System”)
Meta-Tag: Terms used to build structure for Meta-Data
http://www.onlinemetatag.com/
| Less than 65 Characters |
Meta-Description: Allows some search engines to display a
description of your site in search results
| Less than 156 Characters |
Google Spidering: A spider is a program that visits Web
sites and reads their pages and other information in order
to create entries for a search engine index.

24. URL: Universal Resource Locator
(aka “web address”)
No more than 2 to the same site
Reciprocal Links are dead (kinda)
Inbound Links are Good
Make ‘em Relevant

25. Market Y
our Site

26. www.Google.com/AdWords

27. 404: Page Not Found

29. 68%of Real Estate
Buyers search From A
mobile Device before
speaking to an Agent

30. www.HowToGoMo.com

31. www.seotools.com/semtoolbar

32. www.free-press-release.com

33. www.WayBackMachine.org

34. OpenSiteExplorer.com

35. seomoz.org/beginners-guide-to-seo

36. Marketing
in the Age of
Google
YOUR ONLINE STRATEGY IS
YOUR BUSINESS STRATEGY
VA NE S S A FOX

37. www.TheAgentTrainer.com
matthew@realtor.com
Facebook.com/mattrathbun
@mattrathbun
YouTube.com/MattRathbun1